橘子洲零碳能源体验厅是国内首个江岛零碳示范区核心项目，由湖南省政府与国家电网联合打造，位于国家5A级旅游景区橘子洲核心区域，总面积600平方米。体验厅，采用交直流混合微网系统，实现100%可再生能源供电，是湖南省首个零碳示范展馆。
2024年8月投运以来，项目构建“五位一体”精细化运营体系，以制度筑基、队伍强基、数字赋能、文化铸魂、认证引领为核心，整合标准化制度、“六型”复合人才、“线上+线下”融合平台、“红绿融合”文化IP及零碳认证机制。
实施前面临三大痛点：
一是游客对“零碳”“新型电力系统”等概念缺乏认知，绿色理念难以转化为实际行动；
二是传统景区展示以静态观光为主，缺乏互动体验与低碳教……

Company/Organization Profile

State Grid Hunan Electric Power Company Limited Changsha Power Supply Branch is a large power supply enterprise under State Grid Corporation of China and a branch of State Grid Hunan Electric Power Company Limited. It is responsible for operating the Changsha power grid in accordance with the law to maintain and increase the value of state-owned assets, standardizing the management of the Changsha power grid, ensuring power supply and grid safety, delivering quality services to customers, planning and constructing the power grid to meet the needs of Changsha’s economic construction and social development, and conducting unified dispatching of the Changsha power grid for its safe, reliable and efficient operation.

Changsha Chuancheng Brand Planning Co., Ltd. is a professional brand planning agency offering services in brand creativity, cultural creativity, environmental creativity and other fields. Having rooted in the local market for 15 years, the company features independent product R&D capability and provides one-stop, systematic and high-efficiency communication services for large enterprises, public institutions, schools, government agencies and other organizations.(AI翻译)

机构简介

国网湖南省电力有限公司长沙供电分公司是国家电网有限公司大型供电企业、国网湖南省电力有限公司的分公司，负责依法经营长沙电网实现国有资产保值增值，规范管理长沙电网，保障电力供应和电网安全，为客户提供优质服务，规划和建设电网，满足长沙经济建设和社会发展需求，统一管理长沙电网调度，实现电网安全、可靠、高效运行。

长沙传承品牌策划有限公司作为专业的品牌策划机构为客户提供品牌创意、文化创意、环境创意等方面的服务。公司深耕本土市场15年，具备独立产品研发能力为大型企业、事业单位、学校、政府等机构提供一站式、系统化的高效传播服务。

 

Project Overview

The Orange Isle Zero-Carbon Energy Experience Hall is the core project of China’s first riverisland zerocarbon demonstration zone, codeveloped by the Hunan Provincial Government and State Grid Corporation of China. Located in the core area of Orange Isle, a national 5Alevel tourist attraction, it covers a total floor area of 600 square meters. Adopting an AC-DC hybrid microgrid system, the experience hall is powered by 100 % renewable energy, making it Hunan Province’s first zerocarbon exhibition hall.

Through preliminary research, State Grid Changsha Power Supply Company identified three prevailing realities. First, tourists have limited understanding of concepts such as “zero carbon” and “newtype power system”, and it is difficult for green-development concepts to be translated into practical actions. Second, traditional scenicspot presentations mainly focus on static sightseeing, lacking interactive experiences and lowcarbon education functions. Third, the interdepartmental collaboration mechanism is imperfect, and redcultural resources cannot be effectively integrated with green technologies.

Cause analysis: First, there is a supply gap in public-oriented zero-carbon science popularization, and immersive cognitive carriers are insufficient. Second, constrained by exhibition-display technologies, traditional cultural-tourism spaces lack hardware facilities and technical planning capabilities to present complex energy systems in an immersive and interactive manner. Third, multi-party stakeholders are not supported by unified mechanisms and digital tools, resulting in low efficiency of resource coordination.

Improvement objectives: To build a zerocarbon demonstration space integrating technological demonstration, science popularization and education, public participation, and cultural communication, and turn the concept of “Zero-Carbon Orange Isle” into tangible, accessible and communicable public practice.(AI翻译)

项目背景

橘子洲零碳能源体验厅是国内首个江岛零碳示范区核心项目，由湖南省政府与国家电网联合打造，位于国家5A级旅游景区橘子洲核心区域，总面积600平方米。体验厅，采用交直流混合微网系统，实现100%可再生能源供电，是湖南省首个零碳示范展馆。

长沙供电公司经前期调研发现三大现状：一是游客对“零碳”、“新型电力系统”等概念缺乏认知，绿色理念难以转化为实际行动；二是传统景区展示以静态观光为主，缺乏互动体验与低碳教育功能；三是跨部门协作机制不完善，红色文化资源与绿色技术未能有效融合。

原因分析：是大众零碳科普存在供给缺口，缺乏沉浸式认知载体；二是展陈技术局限，传统文旅空间缺乏将复杂能源系统进行沉浸式、互动化呈现的硬件设施与技术策划能力；三是多主体协作缺乏统一机制与数字化支撑，资源协同效率不高。

改进目标：打造集技术示范、科普教育、公众参与、文化传播于一体的零碳示范空间，将“零碳橘洲”从概念转化为“可感、可触、可传”的公众实践。

 

Project Implementation

To address three prevailing challenges: tourists’ insufficient awareness of zero carbon concepts, monotonous exhibition formats, and poor cross-departmental coordination, State Grid Changsha Power Supply Company, as the lead implementer, has innovatively developed a "Five-in-One" operation system for the zero-carbon venue. Targeted efforts are made across five dimensions: space construction, organizational mechanism, digital empowerment, event operation and standard leadership.

1.Venue Space Remodeling and Facility Upgrade: Jointly built by the Hunan Provincial People’s Government and State Grid Corporation of China, this is China’s first zero-carbon experience hall on a river island. In terms of hardware, an AC-DC hybrid microgrid system is deployed to achieve 100% power supply from renewable energy. Inside the hall, traditional graphic display boards are replaced by immersive exhibition areas with transparent screens on energy origins, a fulldome theater and a triple-fold screen. Outdoor interactive facilities including photovoltaic rest pavilions, photovoltaic walkways and fitness power-generating installations are constructed. Combining indoor intelligent interaction with outdoor on-site experience, the project fundamentally solves the problem of static displays, allowing visitors to directly perceive new energy technologies upon arrival.

2.Institutional Foundation Building and Talent Capacity Development: The Marketing Department of State Grid Changsha Power Supply Company takes overall charge, with the Human Resources Department supporting training arrangements, and the hall curator responsible for daily implementation. A long-term management mechanism of "annual plan – monthly coordination – quarterly evaluation" is established. Externally, a five-pillar regulation system covering reservation, guided tours and emergency response is rolled out, with free reservation services and differentiated tiered interpretation for different groups. Internally, the Human Resources Department organizes a 20-member cross-disciplinary full-time and part-time team (average age 26) with expertise in electrical engineering, tourism, English and other fields. A multi-layered training system featuring drills, knowledge base learning and experience sharing is set up. Driven by both institutional rules and professional talent, the venue operates efficiently and in a standardized manner.

3.Digital Platform Empowerment: Supported by the Digitalization Department of State Grid Changsha Power Supply Company, the independently developed platform Carbon Hunt in Orange Isle integrates more than 10 categories of multi-source data such as energy consumption and transportation services. It builds four major application modules for carbon emission accounting, electricity-carbon analysis, carbon sink and emission reduction assessment, and trend evaluation. A WeChat mini-program is also launched to support online reservations, cloud check-ins, knowledge contests and other functions. The intelligent upgrade of exhibition systems makes abstract carbon emissions visible, perceptible and quantifiable, providing solid data support for zero-carbon science popularization.

4.Cultural Development and IP-based Operation: Led by the Party Building Department of State Grid Changsha Power Supply Company, the project collaborates with government bodies, schools and communities. Changsha Chuancheng Brand Planning Co., Ltd. undertakes curriculum design and cultural and creative product development. It develops the integrated brand of "red cultural resources + green low-carbon development" and forms an online-offline closed-loop communication system. For offline study tours, standardized courses for students from primary to senior high school have been developed, and dozens of zero-carbon themed study tour activities have been held. For online engagement, quizzes and check-in challenges are launched via the mini-program, supported by short-video promotion. For IP operation, the original IP "Zero-Carbon Flight Alliance" is created, with over 1,400 pieces of cultural and creative souvenirs distributed. Through the four-pronged linkage of study tours, on-site events, online campaigns and cultural creations, the venue has become an appealing new cultural tourism destination.

5.Standard Certification Leadership: As a core drafting participant, State Grid Changsha Power Supply Company deeply engaged in the formulation and release of the Evaluation Standard for Zero-Carbon Islands (T/AIAC 010-2024). A full-factor carbon emission accounting and monitoring system is established, aligned with international standards such as ISO 14064. Third-party institutions are invited to deliver internal training and mock assessments.

With multi-dimensional initiatives, State Grid Changsha Power Supply Company has forged a replicable new model for zero-carbon venue operation.(AI翻译)

项目实施

针对游客零碳认知不足、展示形式单一、跨部门协同不畅三大现状，国网长沙供电公司作为牵头实施单位，创新构建“五位一体”零碳场馆运营体系，从空间建设、组织机制、数字赋能、活动运营、标准引领五个维度精准发力。

1. 实施“体验厅空间重塑与设施焕新”建设：湖南省政府与国家电网联合打造建成国内首个江岛零碳体验厅。硬件上，部署交直流混合微网系统，实现100%可再生能源供电；空间内，打破传统图文展板，建成包含能源起源透明屏、球幕影院、三折幕在内的沉浸式室内展厅，户外建设光伏休憩亭、光伏步道、健身发电等户外互动设施。通过“室内智能交互+户外实景体验”，从源头解决展示静态化问题，让游客一进馆即可直观感受新能源技术应用。

2. 实施“制度筑基与队伍强基”工程：长沙供电公司营销部统筹，人资部配合培训，体验厅馆长负责日常落实。建立“年度方案—月度调度—季度评估”长效机制。对外，制定涵盖预约、导览、应急等五大制度体系，实行免费预约与差异化分层讲解；对内，由人资部统筹，组建20人跨专业专兼职团队（平均26岁），涵盖电气、旅游、英语等领域，建立“演练+知识库+交流”立体培训体系。通过机制与人才双轮驱动，保障场馆高效规范运转。

3. 实施“数字平台赋能”行动：长沙供电公司数字化部提供技术支撑，自主研发“碳觅橘洲”监测平台，整合能源消耗、交通服务等10余类多源数据，构建碳排放、电碳、碳汇减碳、趋势评价四大应用场景；同步开发微信小程序，实现线上预约、云上打卡、知识竞赛等功能。通过展陈系统的智能化升级，让抽象的碳排放变得可视、可感、可量化，为零碳科普提供硬核数据支撑。

4. 实施“文化铸魂与IP化运营”策略：长沙供电公司党建部牵头，联动政府、学校、社区，传承策划负责课程与文创研发，深度运营“红色资源+绿色低碳”品牌，形成线上线下闭环。线下研学：开发覆盖小学至高中全学段的标准化课程，开展数十场零碳主题研学；线上活动：依托小程序策划知识问答、打卡挑战，配套短视频分发；IP运营：设计“零碳飞行联盟”原创IP，并发放文创逾1400件。通过“活动+研学+线上+文创”四维联动，将场馆打造成极具吸引力的文旅新空间。

5. 实施“认证引领”工程：长沙供电公司作为核心参编单位，深度参与《零碳岛屿评价标准》（T/AIAC 010-2024）编制并推动发布；构建全要素碳排放核算与监测体系，对接ISO14064等国际标准；邀请第三方开展内部培训与模拟评审。

国网长沙供电公司多维发力，打造可复制的零碳场馆运营新范式。

Project Outcome

The Orange Isle ZeroCarbon Energy Experience Hall has achieved remarkable results after implementation, accomplishing a leap from "static display" to "immersive experience, refined management and public-wide participation".

1.Markedly-improved spatial experience: Immersive exhibition facilities including a dome cinema and triple-fold screen have been completed, realizing the upgrade from static sightseeing to tangible, accessible and communicable interactive experience. Tourist satisfaction reaches 100 %.

2.Greatly-enhanced management efficiency: The innovative five-in-one refined operation system has been established. Five standardized systems covering reservation, guided-tour service, visitor service, daily management and emergency response are in place. The venue management has shifted from an experiencedriven model to a datadriven model, bringing substantial improvement to overall operational efficiency.

3.Favorable public feedback: The number of individual tourist arrivals has risen by 128 % compared with the second half of 2024, and the online reservation participation rate stands at 92.8 %. The venue has received more than 140 group visits, serving over 700 teachers and students from more than 40 institutions including Tsinghua University and the Party School of the Central Committee of CPC. Twelve batches of Partybranch thematic activities have been held for more than 300 Party members.

Drawing on accumulated practical experience, the project has delivered multiple innovations in standards. It has pioneered the five-in-one operation mode for zerocarbon venues, filling the practical gap in the refined operation of zero-carbon exhibition halls in China. In collaboration with government agencies, it has created the distinctive "redgreen integrated" researchstudy path to realize the resonance between redculture education and green lowcarbon concepts. The independentlydeveloped CarbonHunt Orange Isle carbonemission monitoring platform integrates more than 10 categories of basic data sources and provides authentic, accurate and verifiable quantitative data support. As a core drafting participant, the project facilitated the official release of Evaluation Standard for ZeroCarbon Islands (T/AIAC 0102024).In terms of sustainability and replicability, the project has formed a longterm fiveinone operation mechanism. It has developed standardized institutional templates, researchstudy course packages, cultural IP systems, standard documents and various sciencepopularization products, and is ready for replication and promotion among similar scenic spots and industrial parks.(AI翻译)

橘子洲零碳能源体验厅实施前后成效显著，实现了从“静态展示”向“沉浸体验、精细管理、全民参与”的跨越：

1.空间体验明显提升：建成球幕影院、三折幕等沉浸式展陈，实现从静态观光向“可感、可触、可传”的互动体验升级，游客满意度达100%。

2.管理效率显著增强：创新构建“五位一体”精细化运营体系，运营效率显著提升，建立标准化预约、导览、服务、管理、应急五大制度，管理从经验驱动向数据驱动转变。

3.公众反馈持续向好：个人游客接待量较2024年下半年增长128%，线上预约参与率92.8%；累计接待团体140余次，覆盖清华大学、中央党校等40余所院校师生超700人次，12批次党支部活动覆盖党员300余人次。

依托实践沉淀，项目实现多项标准创新：首创“五位一体”零碳场馆运营模式，填补国内零碳场馆精细化运营领域的实践空白；联动政府单位，创新打造“红绿融合”特色研学路径，推动红色教育与绿色低碳理念同频共振；自主研发“碳觅橘洲”碳排放监测平台，汇聚10余类基础数据源，输出真实、精确、可验证的量化数据支撑；作为核心参编单位助力《零碳岛屿评价标准》正式对外发布。在可持续性与可复制性层面，项目已形成“五位一体”长期运行机制，沉淀输出标准化制度模板、研学课程包、文化IP体系、标准文本及多类宣教产品，具备向同类景。

 

Project Highlights

1.Ecological and Environmental Benefits: In 2025, the total electricity consumption stood at approximately 28.8827 million kWh, with total greenhousegas emissions amounting to 7 317.94 tCO_₂e. Through combined measures including 3 087.62 tCO_₂e emission offsets via greenpower procurement and 1 57.71 tCO_₂e carbon removal through island vegetation carbon sinks, the annual net greenhouse-gas emissions were reduced to 4 073 tCO_₂e. The ratio of carbon removal and carbon offset reached 44.35 %, and the island obtained the One-Star (low-carbon) Zero-Carbon Island certification. Equipped with an AC-DC hybrid microgrid, the Zero-Carbon Energy Experience Hall achieves 100 % power supply from renewable energy, setting a demonstration practice for clean-energy transition of river-island-type scenic spots.

2.Social Impacts: Tens of thousands of visitors have been received offline with 100 % tourist satisfaction, while online outreach has reached tens of millions of audiences. The online reservation participation rate hits 92.8 %, and the number of individual tourist arrivals has increased by 128 % compared with the initial operation stage. It has received fullpage coverage by People’s Daily and special reports from more than 20 mainstream media outlets, forming industrial demonstration and regional driving effects for zerocarbon construction under the “power utility + scenic spot” model. Serving as an external zerocarbon showcase for the development of Hunan’s newtype power system, it helps advance publicoriented green transition.(AI翻译)

成果影响力

1.生态环境效益:2025年用电量约2888.27万千瓦时，温室气体排放总量为7317.94吨。我们通过绿电抵消3087.62吨、植被碳汇清除157.71吨等组合措施，将全年温室气体净排放量降至4073吨，碳清除与碳抵消比例达到44.35%，获评零碳岛屿一星（低碳）评价；零碳能源体验厅配置交直流混合微电网，展厅实现100% 可再生能源供电，打造出江岛型景区清洁能源转型的示范实践。

2.社会影响效果:线下累计接待游客上万人次，游客满意度100%，线上传播累计影响千万人次；线上预约参与率92.8%，个人游客接待量较投运初期增长128%；获《人民日报》整版报道及20余家主流媒体专题报道，形成“电力 + 景区”零碳建设的行业示范与区域带动效应，作为湖南新型电力系统建设的对外零碳展示窗口，助力推动社会公众绿色转型。

 

Reviews & Honors

The project has won authoritative recognition from multiple parties and widespread public acclaim.

Media Recognition: People’s Daily published a fullpage article entitled Lowcarbon Exploration of a 5Alevel Scenic Spot, recording over one million reads. More than 20 central and provincial mainstream media outlets including Guangming Daily, Xinhuanet and Hunan Satellite TV have featured special reports. The documentary ZeroCarbon Orange Isle: A Green Poem by the Xiangjiang River has helped spread green concepts among the public.

Industry Honors: It has obtained the ZeroCarbon Island assessment certification issued by China Classification Society (CCS). It was selected as one of the firstbatch pilot islands under the “ZeroCarbon China” Standards Initiative (only three such sites nationwide) and participated in compiling and releasing the Evaluation Standard for ZeroCarbon Islands (T/AIAC 0102024).

The project was awarded the Special Grand Prize and the Classic Story Gold Prize of the “GreenEnergy Star · ZeroCarbon Energy Practice Demonstration Project” by China Industry News. It was included in the case collection of “Green and Lowcarbon Public Participation Practice Base” issued by the Department of Ecology and Environment of Hunan Province.

It has been named the “Hunan Provincial Power Science Popularization Education Base” by the Hunan Society for Electrical Engineering. The “Orange Isle Zerocarbon Elements and Mascot Design” won the Huading Gold Award at the International Environmental Art Innovation Design Competition. It was honored as one of the “Top Ten Creative and Innovative Promotion & Planning Cases” by China Energy Media Group.

Six staff members have been appointed as “Light of Electric Power” Science Communication Experts, and one staff member received the Excellent Award in the National Power Science Popularization Explanation Contest.

评价与荣誉

项目获得多方权威认可与广泛社会好评。

媒体认可：《人民日报》整版刊发《一个5A级景区的低碳探索》，阅读量超百万；《光明日报》、新华网、湖南卫视等20余家中央及省级主流媒体专题报道，纪录片《零碳橘洲：湘江畔的绿色诗篇》推动绿色理念深入人心。

行业荣誉：荣获中国船级社认证零碳岛屿评价;入选首批“零碳中国”标准试点岛屿（全国仅三处），参编发布《零碳岛屿评价标准》（T/AIAC 010-2024）；荣获中国工业报社“绿能星·零碳能源实践示范项目”特等奖及“经典故事金奖”；

获湖南省生态环境厅“绿色低碳公众参与实践基地”案例；评为湖南省电机工程学会“湖南省电力科普教育基地”；“橘洲零碳元素与形象物设计”获国际环艺创新设计大赛华鼎奖金奖；获中国能源传媒集团“十佳创意创新型宣传策划案例”；6名工作人员获聘“电力之光”科学传播专家，1人获全国电力科普讲解大赛优秀奖。