10月28-29日，安踏集团旗下品牌KOLON SPORT 可隆参与共建的“囊谦自然服务中心”（以下简称“中心”） 作为一线生态保护案例，入选在亚美尼亚举行的联合国《生物多样性公约》第十七次缔约方大会（COP17）中国角，向全球展现了中国本土的生态保护成果。

On October 28-29, KOLON SPORT, a brand under ANTA Group, participated in the co construction of the "Nangqian Nature Service Center" (hereinafter referred to as the "Center") as a frontline ecological protection case. It was selected as the China Corner of the 17th Conference of the Parties to the United Nations Convention on Biological Diversity (COP17) held in Armenia, showcasing China's local ecological protection achievements to the world. The center took two years to prepare and officially opened on October 15th in Nangqian, Qinghai. It landed under the guidance of the Propaganda and Education Center of the Ministry of Ecology and Environment and the Department of Ecology and Environment of Qinghai Province.

The center was personally named by Hu Ge, the spokesperson for the Kelon brand and the chairman of the Meilan Ecological Culture Development Center. With the opening of the center, the cooperation between Kelong and Hu Ge has further deepened, extending from the continuous promotion of the "traceless outdoor" concept to the co construction of ecological public welfare projects.

In the past two years, Kelon has been working with various partners to promote the preparation and implementation of the center, and has provided professional outdoor experience and equipment to support frontline ecological management and protection work. After the opening of the center, Kelon will continue to respond to frontline needs with professional capabilities and work with partners to promote follow-up protection work.



10月28-29日，安踏集团旗下品牌KOLON SPORT 可隆参与共建的“囊谦自然服务中心”（以下简称“中心”） 作为一线生态保护案例，入选在亚美尼亚举行的联合国《生物多样性公约》第十七次缔约方大会（COP17）中国角，向全球展现了中国本土的生态保护成果。该中心历时两年筹备，于10月15日在青海囊谦正式启幕，在生态环境部宣传教育中心、青海省生态环境厅指导下落地。

该中心由可隆品牌代言人、觅蓝生态文化发展中心理事长胡歌亲自命名。随着中心投入使用，可隆与胡歌的合作进一步深化，从“无痕户外”理念的持续推广，延伸至生态公益项目的共建。

过去两年间，可隆与各方伙伴推进中心筹备与落地，并以专业户外积累和装备支持一线生态管护工作。中心启幕后，可隆将继续以专业能力回应一线需求，与各方伙伴推进后续守护工作。



At the theme event of "Cross border Symbiosis: Diversified Narratives Inspire Biodiversity Action" held at the COP17 China Corner, the central project, as an innovative practice case of China's local frontline, provided a multi-party collaboration model that is currently landing on the plateau to global participants. It not only demonstrated the phased achievements of the project for the first time, but also showcased China's grassroots wisdom and cross-border symbiotic path in the field of biodiversity conservation to the world.

Lin Yu, Deputy Director of the Propaganda and Education Center of the Ministry of Ecology and Environment, said, "The ecological story of Sanjiangyuan is not only the story of Qinghai, but also the story of the construction of a beautiful China. The Nangqian Nature Service Center has formed a co construction model of 'government guidance, scientific research support, public welfare execution, enterprise support, community subject, and public participation', which has become a practical implementation of the whole government and whole society participation pattern in the construction of ecological civilization in the new era at the grassroots level

The implementation of the central project continues Kelon's long-term commitment to ecological conservation. In 2023, under the organization and coordination of the World Wildlife Fund, Kelong, together with the Forestry and Grassland Bureau of Qinghai Province and the One Earth Nature Foundation of Shenzhen, will donate professional equipment to the patrol officers of the Three Rivers Source National Park Management Bureau, the Northeast Tiger and Leopard National Park Management Bureau, the Giant Panda National Park Sichuan Provincial Management Bureau, and the Qilian Mountains National Park Qinghai Provincial Management Bureau; This year, Kelong donated professional equipment to the Forestry and Grassland Bureau of Gongshan County, Yunnan Province through the Red Cross Society of Gongshan County. The equipment will be used for the daily patrols of frontline forest rangers in the area. Kelong also directed the camera of the documentary "Following the Path of the Cedar: Departure" at the frontline forest rangers to tell their daily patrols. Kelong has always used its professional outdoor abilities to respond to real protection needs.



在COP17中国角举行的“跨界共生：多元叙事激发生物多样性行动”主题活动上，中心项目作为中国本土一线的创新实践案例，向全球与会者提供了一份正在高原落地的多方协作范本，不仅首次展示了项目的阶段性成果，也向世界展现了中国在生物多样性保护领域的基层智慧与跨界共生路径。

生态环境部宣传教育中心副主任林玉表示：“三江源的生态故事不仅是青海的故事，更是美丽中国建设的故事。囊谦自然服务中心形成了‘政府引导、科研支撑、公益执行、企业支持、社区主体、公众参与’的共建模式，成为新时代生态文明建设全政府、全社会参与格局在基层的落地实践。”

中心项目的落地，延续了可隆长期以来对生态守护的持续投入。2023年，可隆在世界自然基金会的组织和协调下，联合青海省林业和草原局、深圳市一个地球自然基金会共同向三江源国家公园管理局、东北虎豹国家公园管理局、大熊猫国家公园四川省管理局以及祁连山国家公园青海省管理局的巡护员捐赠专业装备；今年，可隆又通过云南省贡山县红十字会向云南省贡山县林草局捐赠专业装备，用于该地区一线护林员的日常巡护，并将纪录片《循杉之道·出发》的镜头对准一线护林员、讲述巡护日常，可隆始终将专业户外能力用于回应真实的保护需求。



From solid work at the foot of the plateau to sharing China's experience on the international stage, it is the value proposition of "Your Best Way to Nature" upheld by Kelon, and the brand responsibility of "responsible outdoor" practiced with a long-term spirit. Kelon will continue to leverage the multiple advantages of a professional outdoor brand to promote more people to move from being close to nature to understanding and participating in its protection.

ANTA Group is solidly promoting sustainable development practices, steadily advancing the implementation of the "1+3+5" sustainable strategy blueprint, and working together with multiple brands to achieve the vision of carbon neutrality for the entire group by 2050. By 2025, ANTA Group's proportion of sustainable products will exceed 38%, launching over 100 million sustainable products to serve global consumers; In terms of low-carbon transformation across the entire chain, by 2025, the total greenhouse gas emissions of Group Scope 1 and Scope 2 (based on the market) will decrease by 63.3% year-on-year, the self generated electricity consumption of self operated factories and logistics center photovoltaic projects will increase by 74.2% year-on-year, and over 130 suppliers will introduce clean and renewable energy sources.



从高原脚下的扎实工作到在国际舞台分享中国经验，背后是可隆秉持“Your Best Way to Nature”的价值主张，以及凭借长期主义精神践行“负责任户外”的品牌责任。可隆将继续发挥专业户外品牌的多项优势，推动更多人从亲近自然走向理解自然、参与守护。

安踏集团扎实推进可持续发展实践，稳步推进“1+3+5”可持续战略蓝图落地，携手旗下多个品牌，共同迈向2050年全集团实现碳中和的愿景。2025年安踏集团可持续产品占比突破38%，推出超1亿件可持续产品服务全球消费者；在全链低碳转型方面，2025年集团范围一和范围二（基于市场）温室气体总排放量同比减少63.3%，自有营运工厂及物流中心光伏项目自发自用电量同比提升74.2%，超130家供应商引入清洁及可再生能源。

(Using AI translation)

（使用AI翻译）