Editor's note
General Secretary Xi Jinping profoundly pointed out the need to accelerate the construction of a strong trading nation and move towards the middle and high end of the global value chain. Manufacturing is the foundation of a country and the basis of a strong nation. How can Chinese manufacturing steadily move forward in the fluctuations of the global supply chain? The Haier Air Conditioning Jiaozhou Interconnected Factory has produced over 70000 sets of urgent European air conditioning orders in just over 10 days, delivering a highly convincing answer to the times.
Behind this is not only the ultimate sprint of a production line, but also a vivid epitome of China's manufacturing towards digitization, greening, and high value - it adapts to changes with intelligent production lines, improves efficiency with system collaboration, and seeks the future with technological leaps. When an air conditioner goes abroad, it not only brings coolness, but also carries a new ecology of photovoltaics, energy storage, and smart energy use. Chinese manufacturing is achieving a leap from exporting products to exporting systems, from following standards to defining standards.
■编者按
习近平总书记深刻指出，要加快建设贸易强国，向全球价值链中高端迈进。制造业是立国之本、强国之基。中国制造何以能在全球供应链的波动中稳步前行？海尔空调胶州互联工厂以10余天生产7万余套欧洲空调急单的速度，交出了一份极具说服力的时代答卷。
这背后，不仅是一条生产线的极限冲刺，更是中国制造走向数字化、绿色化、高价值化的生动缩影——它以智能化产线应万变，以系统协同提效率，以技术跃升谋未来。当一台空调走出国门，不只送去清凉，更携带着光伏、储能、智慧用能的全新生态。中国制造正借此实现从输出产品到输出系统、从跟随标准到定义标准的跃升。
The more we face the uncertainty of the external environment, the more we need to forge certainty in manufacturing resilience; The more we are in the midst of profound adjustments in the global industrial landscape, the more we need to climb towards the high-end of the value chain. The 'real battle' of rushing orders by the Jiaozhou Bay is not only the story of Haier, but also a demonstration of China's confidence, ability, and ambition in high-quality development of manufacturing.
At 2:00 pm on July 20th, Qingdao Haier Air Conditioning Jiaozhou Interconnected Factory. On the electronic screen in front of the production line, numbers of different colors keep jumping: which order is in production, when the next model will be launched, and how many units are waiting to be taken offline, all at a glance. The final offline node of over 70000 sets of air conditioners is in these few days - the production line is still running at high speed, and the air conditioners on the conveyor belt are moving forward one by one. Just last month, this smart factory was still operating at a low season pace. On the morning of July 3rd, a message pulled this place into a 'wartime state'.
A 'not too hot' market suddenly heats up
越是面对外部环境的不确定性，越要在制造韧性中锻造确定性；越是身处全球产业格局深刻调整之际，越要向价值链高端攀登。胶州湾畔的这场赶单“实战”，不只是海尔的故事，更是中国制造在高质量发展道路上，底气、能力与志向的一次展示。
7月20日下午2点，青岛海尔空调胶州互联工厂。产线前的电子大屏上，不同颜色的数字不断跳动：哪笔订单正在生产、下一款机型何时上线、还有多少台等待下线，一目了然。7万多套空调最后下线的节点就在这几天——产线还在高速运转，传送带上的空调一台接一台向前。就在上个月，这个智能工厂还在按淡季节奏运行。7月3日一早，一条消息把这里拉入“战时状态”。
一个“不太热”的市场突然升温
On the shore of Jiaozhou Bay, this factory, which has been in operation for about 11 years, is an important export production base for Haier air conditioners. As a global air conditioning factory supplying products, Haier Air Conditioning Jiaozhou Interconnected Factory adopts technologies such as big data, advanced algorithms, and generative artificial intelligence to shorten design cycles by 49%, order delivery times by 19%, and overseas market failure rates by 28%. On average, 9 out of every 10 air conditioners offline here are sold overseas.
But Europe is not the traditional "big market" for air conditioning. The local summer temperature is relatively mild, and installing air conditioning also faces the challenges of building facade protection, property regulations, and high labor costs. Installing a split air conditioner in the old town of Paris, France, can take up to 2 months for approval. Many families do not have a cooling need, but feel that installing air conditioning is unnecessary and inconvenient, "said Zhu Hui, the European product manager of Haier Air Conditioning.
Haier starts from the installation end. In Europe, installers hold the power of recommendation. Haier held a loading and unloading competition in Italy, and the fastest installer could complete the loading and unloading of Haier air conditioning fans and ducts in just 30 seconds. Haier has taken the initiative to optimize design and provide training for installers, gradually becoming well-known in the home appliance industry. Many installers in certain regions are willing to actively recommend products to customers.
胶州湾畔，这个投产约11年的工厂，是海尔空调重要的出口生产基地。作为一家产品供应全球的空调工厂，海尔空调胶州互联工厂采用大数据、高级算法和生成式人工智能等技术，将设计周期缩短49%，订单交付时间缩短19%，海外市场故障率降低28%。这里下线的空调，平均每10台中就有9台销往海外。
但欧洲，并不是传统意义上的空调“大市场”。当地夏季气温相对温和，安装空调还要面对建筑物外立面保护、物业规定和高额人工成本。法国巴黎老城区安装一台分体式空调，审批时间最长可达2个月。“很多家庭不是没有降温需求，而是觉得装空调没必要，也不方便。”海尔空调欧洲产品经理朱辉说。
海尔从安装端切入。在欧洲，安装工掌握着推荐权。海尔在意大利举办过一次装卸比赛，最快的安装工仅用30秒，就能完成海尔空调风扇和风道的装卸。海尔主动优化设计、为安装工进行培训，逐渐在家电圈里“出了名”，不少地区的安装工愿意主动向顾客进行推荐。
The change started in June. Wave after wave of heatwaves in Europe, air conditioning has shifted from being optional to becoming an urgent cooling tool for more and more families. France, Spain, and Italy have successively placed orders, and their quarterly procurement plans have been compressed to a few weeks.
During the off-season, the production line needs to 'eat' 70000 sets of urgent orders
At the end of June, the temperature in some classrooms in the 17th arrondissement of Paris approached 40 ℃. District Chief Ruofruwa Brair has decided to urgently purchase a batch of Haier air conditioners and post the procurement and installation process on social media. The Paris district mayor took the lead in rushing to buy Chinese air conditioners, which has become a hot topic in many countries. On July 3rd, Haier headquarters received news that more than 70000 sets of air conditioning orders had been signed in the European market, and production tasks were immediately assigned to the Jiaozhou Interconnected Factory.
变化从6月开始。欧洲的热浪一波接一波，空调从“可装可不装”，变成越来越多家庭急求的降温工具。法国、西班牙、意大利接连补单，季度采购计划被压缩到几周。
淡季产线要“吃”7万套急单
6月底，巴黎第十七区部分教室气温逼近40℃。区长若弗鲁瓦·布拉尔决定紧急采购一批海尔空调，并把采购和安装过程发到社交媒体。“巴黎区长带头抢购中国空调”冲上多国热搜。7月3日，海尔总部传来消息：欧洲市场新签下7万余套空调订单，生产任务随即分配至胶州互联工厂。
The sudden influx of tens of thousands of orders is equivalent to accelerating the already slowing down production system. On July 4th, the factory adjusted its original production schedule. The key production lines will extend their operating time, and material distribution, equipment maintenance, and on duty personnel will be rearranged synchronously. More than 70000 sets of air conditioners are not identical products, and the power standards, certification requirements, and usage habits vary in different markets. The intelligent production line has solved this problem and is also our confidence in taking urgent orders. After the order was switched from France to Japan, the production line was restarted, and on average, one air conditioner was taken offline in about 2 seconds.
Air conditioning offline, logistics are already waiting
After the product is packaged offline, it only stays briefly in the warehouse, sometimes even overnight. Each air conditioner has an independent barcode, which can be scanned upon arrival and automatically assigned a storage location by the system. There are two channels from Jiaozhou to Europe: one is by sea through Qianwan Port, which takes about 2 months and has low cost; Another option is the China Europe freight train, which saves more than a month compared to shipping. Take sea freight if you're not in a hurry, take the train if you're in a hurry. Currently, many products from over 70000 urgent orders have been loaded into containers: some are sailing on the sea bound for Europe, while others are heading west along the railway.
数万套订单突然压来，等于要让已经放慢的生产系统重新提速。7月4日，工厂调整原有排产计划。重点产线延长运行时间，物料配送、设备维护和值班人员同步重排。7万余套空调并不是完全相同的产品，不同市场的电源标准、认证要求和使用习惯各不相同。“智能化产线解决了这个难题，也是我们敢接急单的底气。”订单从法国切换到日本，完成切换后，产线重新启动，平均约2秒钟便有一台空调下线。
空调下线，物流已经在等
产品下线包装后只在仓库短暂停留，有时甚至不过夜。每台空调有独立条码，入库扫码，系统自动分配库位。胶州到欧洲有两条通道：一条经前湾港海运，约2个月，成本低；另一条是中欧班列，比海运省一个多月。“不着急的走海运，赶时间的坐班列。”眼下，7万余套急单中的不少产品已经装入集装箱：一些航行在驶往欧洲的海面上，另一些正沿着铁路一路向西。
From an air conditioner to a household energy system
On July 20th, over 70000 sets of urgent European orders entered the final stage of phased delivery. In the first half of this year, Haier's HVAC product sales in the European market increased by over 20% overall, with a growth rate of 23% for its own brand, firmly ranking first among European Chinese enterprises. Sending air conditioning into a household is just the first step, the next step is to integrate it with rooftop photovoltaic panels, wall mounted energy storage devices, and other household appliances. In Germany and other places, Haier has started to implement household energy systems that integrate air conditioning, photovoltaics, energy storage, and heat pumps into the same smart management platform. What users are buying is no longer a machine, but a more energy-efficient, economical, and environmentally friendly home microgrid.
From selling an air conditioner to integrating air conditioning, photovoltaics, and energy storage into a system, this is a more noteworthy change beyond the "explosive order". China's manufacturing output is expanding from single piece products to higher value-added technologies and services.
从一台空调到一套家庭能源系统
7月20日，7万余套欧洲急单进入分批交付尾声。今年上半年，在欧洲市场，海尔暖通产品销量整体增长超20%，自有品牌增幅达23%，稳居欧洲中企第一。空调送进一户家庭只是第一步，下一步是让它与屋顶光伏板、墙边储能设备及家中其他电器配合起来。在德国等地，海尔已开始落地这样的家庭能源系统：空调、光伏、储能、热泵全部接入同一个智慧管理平台。用户买到的，不再是一台机器，而是一套更节能、更经济、更环保的家庭微电网。
从卖一台空调到把空调、光伏、储能连成一套系统，这是“爆单”之外更值得观察的变化。中国制造输出的，正在从单件产品延伸到更高附加值的技术和服务。
(Using AI translation)
（使用AI翻译）
