Tencent announced today the launch of the AI powered cultural heritage game "Digital Jingdezhen: Porcelain Art Adventure", allowing users to explore Jingdezhen's porcelain making traditions and experience traditional craftsmanship through interactive gameplay. The release comes at a time when Jingdezhen Handmade Porcelain Site has been included in the UNESCO The World Heritage List.
Digital Jingdezhen "is part of Tencent's broader cultural innovation program that utilizes AI and gaming technology. Guided by the vision of "Technology for Good", this plan utilizes digital protection to keep the millennium porcelain culture of Jingdezhen alive and relevant in the present, creating a living heritage with sustainable value and broad public participation, and constructing a model that can be promoted to global heritage sites.
Digital Protection: Restoring and Activating Heritage with AI
腾讯今日宣布推出AI赋能的文化遗产游戏《数字景德镇：瓷艺奇遇》，让用户通过互动玩法探索景德镇制瓷传统、体验传统工艺技法。该发布正值景德镇手工瓷业遗址入选联合国教科文组织（UNESCO）世界遗产名录。
《数字景德镇》是腾讯应用AI与游戏技术开展的更大范围文化创新计划的一部分。在“科技向善”愿景指引下，该计划借助数字化保护让景德镇千年瓷文化在当下保持鲜活与关联性，打造具有可持续价值与广泛公众参与度的活态遗产，并构建可推广至全球遗产地的模式。
数字保护：用AI修复与激活遗产
Jingdezhen has a millennium old living heritage, and centuries old traditions are still active in kilns today. To protect this heritage, the cornerstone of the project is the "Jingdezhen Ceramic Cultural Heritage Multimodal AI Dataset". Tencent utilizes optical character recognition (OCR), natural language processing (NLP), and knowledge graph technology to transform dispersed historical materials into structured digital resources that are analyzable, extractable, verifiable, and traceable. This dataset contains over 30000 literature records, more than 5000 ceramic genetic specimens, and data on nearly 1000 representative ceramic artifacts from global collections, providing a digital foundation for cultural research, exhibition development, public interpretation, and AI heritage applications. On this basis, Tencent has developed a series of applications for the industry and the public, including the Jingdezhen Ancient Ceramic Gene Bank, the World Ceramic Interactive Map, and the Digital Jingdezhen AI Partner, providing AI driven innovative tools for researchers, heritage workers, and the public.
Digital Activation: Revitalizing Jingdezhen Porcelain Culture with AI and Games
In order to bring the public closer to Jingdezhen and its porcelain making tradition, "Digital Jingdezhen: Porcelain Art Adventure" uses AI assisted programmatic content generation (PCG) technology to digitally reconstruct for the first time the five major porcelain heritage sites and historical production scenes in the city on a large scale. By quickly constructing urban layouts and automatically generating building structures, decorative elements, and pedestrians, the historical streetscape of Jingdezhen can be reproduced in the digital world. The game is also based on a large language model and a multimodal AI dataset to create high-quality AI digital humans. Through AI voice driven facial expressions and Tencent Games' self-developed animation technology, a warm interactive experience is created, making historical knowledge tangible and approachable. At the same time, AI 3D generation technology allows users to quickly generate 3D ceramic shapes by uploading a single image, lowering the threshold for participation and enabling anyone to turn their creativity into concrete ceramic forms in the digital space.
景德镇拥有千年活态遗产，数百年的传统至今仍活跃在窑炉之中。为保护这一遗产，项目的基石是“景德镇陶瓷文化遗产多模态AI数据集”。腾讯运用光学字符识别（OCR）、自然语言处理（NLP）与知识图谱技术，将分散的史料转化为可分析、可提取、可校验、可溯源的结构化数字资源。该数据集包含3万余条文献记录、5000余份陶瓷基因标本，以及全球馆藏近1000件代表性陶瓷器物的数据，为文化研究、展览开发、公众阐释和AI遗产应用提供数字基础。在此基础上，腾讯开发了包括景德镇古陶瓷基因库、世界陶瓷互动地图、数字景德镇AI伙伴等一系列面向行业与公众的应用，为研究者、遗产工作者和公众提供AI驱动的创新工具。
数字活化：以AI与游戏让景德镇瓷文化焕发生机
为拉近公众与景德镇及其制瓷传统的距离，《数字景德镇：瓷艺奇遇》利用AI辅助的程序化内容生成（PCG）技术，首次大规模数字重建了该市五大瓷业遗产点及历史生产场景。通过快速构建城镇布局并自动生成建筑结构、装饰元素和行人，让景德镇历史街景在数字世界中重现。游戏还基于大语言模型与多模态AI数据集打造了高质量AI数字人，通过AI语音驱动的面部表情与腾讯游戏自研动画技术，营造有温度的互动体验，让历史知识变得可感可亲。同时，AI 3D生成技术让用户上传一张图片即可快速生成3D瓷器造型，降低参与门槛，让任何人都能在数字空间将创意变为具体的陶瓷形态。
Inheritance and Continuation: Mobilizing Community Participation
Ensuring the long-term continuation of Jingdezhen's heritage requires active public participation. Tencent has developed the "Digital Heritage Guardian (Jingdezhen)" volunteer project within the WeChat ecosystem, allowing the public to support the maintenance and management of physical heritage sites and creating practical channels for community participation in heritage protection.
The head of Tencent Digital Culture Laboratory, Zhang Chang, said, "Our work in Jingdezhen has proven that 'AI for Good' can inject new life into ancient traditions. Working alongside dedicated heritage experts, we have contributed AI and digital technology capabilities to activate archives that have been dormant for decades in this newly established UNESCO heritage site. We are proud to help bridge the gap between millennium porcelain culture and the digital age, create new ways for the global public to connect Jingdezhen's vibrant history, and provide a model for heritage sites around the world to learn from
传承延续：动员社区参与
确保景德镇遗产的长久延续需要公众的积极参与。腾讯在微信生态内开发了“数字遗产守护人（景德镇）”志愿者项目，让公众能够支持实体遗产点的维护与管理，为社区参与遗产保护创造切实渠道。
腾讯数字文化实验室负责人舒展表示：“我们在景德镇的工作证明了‘AI向善’能为古老传统注入新生命。与专注的遗产专家并肩工作，我们贡献了AI与数字技术能力，为这一新晋UNESCO遗产地激活了沉睡数十年的档案。我们自豪于帮助千年瓷文化与数字时代之间架起桥梁，为全球公众连接景德镇的活态历史创造新方式，也为世界各地的遗产地提供一个可借鉴的模式。”
(Using AI translation)
（使用AI翻译）
