Company/Organization Profile

Joyvio Group Co., Ltd., founded in 2012, is a new-generation modern agriculture and food industry group in China. Adhering to the mission of "serving China with advanced industries and leading a quality lifestyle through healthy eating," Joyvio Group has established industrial footprints across premium fruits, high-quality protein, high-nutrition 4R food products, smart group catering, and intelligent agri-food technologies. The Group has built a world-class fruit industry chain and a dual-circulation protein industry chain spanning domestic and overseas markets. It has also innovatively developed an industry platform centered on smart group catering synergy, digital-intelligent empowerment, and innovative incubation, continuously leading digital and intelligent transformation in the industry. Through innovative models, Joyvio produces and supplies high-nutrition food and beverages, promotes national nutritional upgrades and modernization of the agri-food industry, and stands as a pioneer and well-known brand in China's new-generation agricultural food industrialization.

Joyvio Group has fully integrated into China's major national strategies. Through resource consolidation and talent injection, the Group controls premium food resources at their source, enriching and nourishing the nation's dining table in a healthier and more diverse manner, actively practicing the "Big Food Vision." Looking ahead, the Group has built a forward-looking "Agri-Food Digital-Intelligent Brain" and deeply implemented the "Three Intelligences and Two Capabilities" development strategy, activating new momentum for the modernization of the agri-food industry. Together with ecosystem partners, it co-creates and shares the benefits of industrial transformation and upgrading, supports rural revitalization, and fosters the development of modern food industries by creating "super foods" to promote national nutritional upgrades and advance the Healthy China initiative.

With extensive advantages in industrial practice, Joyvio Group has been widely recognized by professional institutions both domestically and internationally, ranking 36th among China's Top 500 Agricultural Enterprises.

机构简介

佳沃集团有限公司创立于2012年，中国新一代现代农业和食品产业集团。秉承“以先进产业报效中国，以健康饮食引领品质生活”的使命，佳沃集团已在优质水果、优质蛋白、高营养4R食品、智慧团餐、农食智能科技等多个领域进行产业布局，打造世界级先进的水果全产业链、海内外双循环优质蛋白全产业链，创新建设以智慧团餐产业协同、数智化赋能、创新孵化为核心的产业平台，持续引领产业数智化变革，以创新模式生产供应高营养食饮品，推动国民营养升级和农食产业现代化，是中国新一代农业食品产业化的先锋代表和知名品牌。

佳沃集团充分融入国家重大战略，通过资源整合和人才注入，从源头掌控优质的食材资源，让国民餐桌更丰富、更健康、更营养，积极践行和落实大食物观；前瞻打造“农食数智大脑”，深入实施“三智两力”发展战略，激活农食产业现代化发展新动能，与生态伙伴共创共享产业转型升级成果，助力乡村振兴；深耕现代食品产业，打造“超级食物”，推动国人营养升级，助力健康中国战略实施。

佳沃集团具有丰富的产业实践优势，获国内外专业机构广泛认可，位列中国农业企业500强第36位。

Project Overview

As a premium domestic fruit, blueberries are increasingly favored by consumers. However, China's blueberry planting has long faced challenges including low standardization, weak brand awareness, insufficient R&D, and shortage of professionals. Specific issues include: inadequate soil improvement and extensive management practices leading to poor growth and low yields; most growers relying on experience rather than scientific guidance; introduced varieties unsuited to local conditions causing quality decline.

The 20th CPC National Congress proposed strategies for "promoting green and low-carbon production and lifestyle" and "accelerating digital economy development." Against this backdrop, Joyvio Group, since 2012, has adhered to the concept of "supporting good currency and serving the country through industry," taking the blueberry industry as an entry point to build intelligent management systems. Through IoT, water-fertilizer control, and full cold chain technologies, the Group enhances agricultural intelligence, networked operations, and digital management, empowering farmers and promoting green sustainable development of the blueberry industry.

项目背景

蓝莓作为国产高端水果，越来越受消费者青睐。然而，我国蓝莓种植长期面临标准化程度低、品牌意识弱、技术研发力度不足、专业人才缺乏等困难与挑战。具体表现为：土壤改良不到位、管理技术粗放导致蓝莓长势不良、产量不高；大部分种植户依靠经验判断，缺乏科学有效的生产指导；引进品种对种植环境不适应或技术不到位，造成树势衰退、品质产量大幅降低。这些问题很大程度上制约了中国蓝莓产业的发展。

在此背景下，佳沃集团自2012年起，秉承“坚挺良币、产业报国”理念，以蓝莓产业为切口，着力打造数智化管理系统，通过物联网、水肥控制、全程冷链等技术手段，提升农业生产智能化、经营网络化、管理数字化水平，赋能农户，促进劳动力升级转型，全面助力蓝莓产业绿色可持续发展。

Project Implementation

Joyvio Group focuses on the entire blueberry industry chain, achieving digital and intelligent transformation from breeding, planting, harvesting, processing, transportation to sales through green innovative technologies and intelligent management.

(1) Developing Green Low-Carbon Planting Technologies

To address the challenges of continuous cropping obstacles and land resource depletion associated with traditional soil-based planting, Joyvio has innovatively developed a blueberry substrate cultivation pot, breaking through the limitations of conventional soil planting and protecting soil microbial diversity and soil health. To tackle water resource waste, the Group has introduced the globally leading pulse irrigation technology, enabling precise supply of water and nutrients for efficient water conservation. To combat the overuse of chemical pesticides, the Group has developed and promoted a biological pest control agent dissemination device for blueberry pests, reducing chemical pesticide application and maintaining farmland ecological balance.

(2) Building Intelligent Management Systems

To address the challenges of weather-dependent farming and unstable product quality in traditional agriculture, Joyvio has built a digital-intelligent management system covering the entire industry chain, structured around six core systems: first, an IoT system integrating on-site video monitoring, sensor-based data detection, full-chain traceability, and field observation; second, a water-fertilizer control system incorporating intelligent drip irrigation headers, field solenoid valves, weather stations, and pulse irrigation; third, a greenhouse system encompassing facility construction and automation; fourth, a full-chain cold logistics system enabling gradient cooling and on-field pre-cooling; fifth, supporting infrastructure ensuring road access, drainage, and agricultural facilities; and sixth, investment in biological assets covering seedling breeding, substrate formulation, and cultivation pots.

(3) Establishing Full-Trace Traceability System

To address consumer concerns about food safety and quality, Joyvio established a full-trace traceability system applied since 2020, currently achieving 100% coverage. The system realizes one-item-one-code identity management with three major functions: anti-counterfeiting, traceability, and positive marketing.

(4) Constructing Dual-Platform Empowerment System

Addressing different pain points at the planting and storage ends, Joyvio created "Yun Nong Zhen You" and "Yun Nong Zhen Xuan" dual digital platforms, empowering upstream planting enterprises and downstream processing enterprises respectively.

(5) Innovating Farmer-Empowerment Mechanisms

Addressing insufficient rural labor skills and low income, Joyvio prioritizes land-transferred farmers and impoverished households for employment. In the past 3 years, the Group has provided over 550 training sessions, training 48,366 person-times, cultivating a large number of new agricultural talents.

项目实施

佳沃集团以蓝莓全产业链为核心，通过研发绿色创新技术、应用数智化管理手段，实现了蓝莓从育种、种植、采集、加工、运输到销售的全链条数智化转型。

（一）研发绿色低碳种植技术

针对传统土壤种植连作障碍和土地资源损耗问题，佳沃创新推出蓝莓基质栽培盆，突破传统土壤种植限制，保护土壤微生物多样性和土壤健康。针对水资源浪费问题，引进全球领先的脉冲灌溉技术，实现水肥精准供应，达到高效节水效果。针对化学农药过度使用问题，研制并推广蓝莓害虫生防菌传播装置，减少化学农药投放，维护农田生态平衡。

（二）打造数智化管理系统

针对传统农业“看天吃饭”和品质不稳定的痛点，佳沃构建了覆盖全产业链的数智化管理体系，形成六大核心系统：一是物联网系统，整合基地视频采集、数据探头检测、全程可追溯及田间数据信息观测等功能；二是水肥控制系统，涵盖滴灌智能首部、田间电磁阀、气象站和脉冲灌溉等模块；三是温室系统，包含温室构造与自动化两大板块；四是全程冷链系统，实现蓝莓梯度降温工程及田间预冷间布设；五是基础设施建设，保障基地道路、排水及农业设施配套；六是生物性资产投入，覆盖苗木选育、基质配比及栽培花盆等关键环节。

（三）建立全程可追溯系统

针对消费者对食品安全和品质的关切，佳沃建立全程可追溯系统，由软件平台接口和数据终端录入设备构成，应用于2020年，目前覆盖率达100%。该系统实现一物一码身份化管理，从产品原料、生产、加工、仓储物流、渠道、门店、终端等全流程信息化。系统有三大功能：一是防伪功能，消费者扫码可查真假，掌握流通渠道，确保产品质量；二是追溯功能，实现产品流通过程中的双向追溯信息化管理；三是正向营销功能，结合物码营销手段提升产品曝光频率。

（四）构建双平台赋能体系

针对种植端与收储端不同痛点，佳沃分别打造“云农臻优”“云农臻选”双数字平台。“云农臻优”以赋能上游种植企业为主，实现对乡村务工人员的精细化管理，降低操作人员知识技能门槛，系统根据岗位进行工作分解，仅需操作手机即可完成；农事作业模块可灵活配置，适用于多种作物和农事场景。“云农臻选”聚焦于产地收储加工企业，以批次管理为主线实现采购入库、加工包装、成品入库和销售、财务各环节的数智化管理；打通产销数据，实现产销联动，通过大数据为企业提供结算支持、销售分析指导。

（五）创新联农带农机制

针对农村劳动力技能不足和收入偏低问题，佳沃采用优先择用土地流转农户和贫困户的原则吸收农户在园区务工，吸纳农村剩余劳动力，促进劳动力升级转型。近3年提供种植及采摘专业技能和农业知识培训多达550余场次，总计培训48366人次。集团全面搭建“专业团队+新型农民”的创新型农人带培模式，在一线开展系列数智科技的技术指导和专业培训，培养了大批懂农业、知技术、会应用的新型农业人才。

Project Outcome

Environmental Benefits: Joyvio significantly improved resource efficiency through intelligent technologies. Smart drip irrigation achieved 65% water savings, fertilizer efficiency reached 95%, and pesticide use reduced by 80%. Annual average water consumption is 757m³/mu, significantly lower than traditional field planting. The Group's core technological advantages stem from 13 independently developed patents covering the entire blueberry production process.

Economic Benefits: Intelligent management systems brought continuous growth in sales and profits. Inventory efficiency improved by 75%, labor costs decreased by 30%. In Yunnan Honghe demonstration area, blueberry yield reached 2 tons/mu, with per-mu benefits of 30,000-50,000 yuan. Joyvio blueberry enjoys 15%-20% brand premium in the market.

Social Benefits: The Group's member company Xinrongmao cooperates with over 1.2 million fruit farmers nationwide, established production-sales connection mechanisms with over 40 poverty-alleviation counties, with cumulative procurement exceeding 5 billion yuan. Through the "Yun Nong Zhen You" platform, created 30+ job types for Yunnan Honghe, Dehong and other regions, providing employment for 9,792+ people, with over 72% being rural middle-aged and elderly labor. From 2020-2022, created 95,000 person-times employment opportunities, with ethnic minority employees accounting for over 60%. By end of 2023, drove 200,000 mu of planting area through innovative technology promotion, promoting local employment for nearly 200,000 farmers, with per capita income increase of 30,000-40,000 yuan/year.

Innovation Highlights: First, full-chain digital closed-loop, creating "IoT + water-fertilizer self-control + full cold chain + one-item-one-code traceability" seamless system; second, dual-platform empowerment; third, interest-sharing talent cultivation, innovating "land transfer priority + task decomposition + scenario training" mechanism.

成果亮点

（一）环境效益

佳沃集团通过数智化技术大幅提升资源利用效率。在蓝莓种植中，采用智能滴灌技术使节水率达65%，肥料利用效率提升至95%，农药使用量减少80%。产季全年平均用水量757m³亩/年，较传统大田蓝莓种植用水量大幅减少。集团核心技术优势源于自主研发的13项覆盖蓝莓生产全流程的专利技术，所有专利均具备完整自主知识产权。

（二）经济效益

数智化管理系统、全程可追溯系统的运用带来蓝莓销售额和利润持续增长。盘点工作效率优化75%，人力成本下降30%。在云南红河地区示范园区，实现蓝莓亩产2吨的高产成绩，亩均效益达3万-5万元人民币。佳沃蓝莓在市场上享有15%-20%的品牌溢价，成为国内水果品牌标杆。

（三）社会效益

集团成员企业鑫荣懋合作全国果农超过120万户，和全国40多个脱贫县建立产销对接机制，累计采购金额超过50亿元。依托“云农臻优”数智化平台，为云南红河、德宏等地州新增30多种岗位，累计为9792多人创造就业机会，其中72%以上为农村中老年劳动力。2020-2022年间累计创造9.5万人次务工机会，少数民族员工占比超过60%。截至2023年底，通过创新型数智化技术推广带动种植面积20万亩，促进农民就地就业近20万人，人均增收3-4万元/年。

（四）创新性亮点

一是全链路数字化闭环，创建“物联网+水肥自控+全程冷链+一物一码追溯”无缝衔接系统；二是双平台赋能，前端把农事任务拆成手机端“打卡式”操作，后端以“一批一码”自动核算成本与质量；三是利益共享式人才培养，创新“土地流转优先+岗位拆解+场景培训”机制，实现“技术落地—农民增技—收入倍增”的可持续内生循环。

Project Highlights

Ecological Environmental Benefits: Joyvio adopted green technologies including soilless cultivation and pulse irrigation. Smart drip irrigation achieved 65% water savings, fertilizer efficiency reached 95%, and pesticide use reduced by 80%. Annual average water consumption is 757m³/mu, significantly lower than traditional planting.

Social Impact: Through the promotion of innovative digital-intelligent technologies, the Group has driven the expansion of planting area to 200,000 mu, facilitated local employment for nearly 200,000 farmers, and increased per capita income by 30,000–40,000 yuan per year. The Group has partnered with over 1.2 million fruit growers nationwide and established production-sales linkage mechanisms with more than 40 formerly impoverished counties across China, with cumulative procurement exceeding 5 billion yuan. In regions including Honghe and Dehong in Yunnan Province, the Group has created employment opportunities for over 9,792 people, of whom more than 72% are rural middle-aged and elderly laborers, with ethnic minority employees accounting for over 60%.

成果影响力

（一）生态环境效益

佳沃集团采用无土栽培、脉冲灌溉等绿色环保技术，推动蓝莓产业绿色可持续发展。智能滴灌技术使节水率达65%，肥料利用效率提升至95%，农药使用量减少80%。产季全年平均用水量757m³亩/年，较传统大田蓝莓种植用水量大幅减少。同时采取各种环保措施，有效保护了当地土壤肥力，联合国外专家共同研发病虫害多维度防治管理方法，推动产业绿色可持续发展。

（二）社会影响效果

通过创新型数智化技术推广带动种植面积20万亩，促进农民就地就业近20万人，人均增收3-4万元/年。合作全国果农超过120万户，和全国40多个脱贫县建立产销对接机制，累计采购金额超过50亿元。为云南红河、德宏等地州累计创造就业机会9792多人，其中72%以上为农村中老年劳动力，少数民族员工占比超过60%。

Reviews & Honors

Farmer Feedback: Yunnan Honghe farmer Li Jianguo stated: "Through Joyvio's training, I learned blueberry grading and scientific pesticide application. Now my monthly income is over 3,000 yuan more than growing corn before, and I can take care of my family nearby."

Government Recognition: Hainan Provincial Party Secretary Fei Fei pointed out during inspection that Joyvio's "full-chain ESG concept and innovative protein practices provide important support for Hainan's characteristic efficient agriculture development." Ministry of Agriculture and Rural Affairs officials evaluated the Group's "One Field One Station" action as "achieving deep integration of industrial development and rural revitalization with important promotional value."

Media Coverage: Mainstream media continuously reported Joyvio's sustainable actions. Xinhua Net featured its "intelligent system helping blueberry industry upgrade" case; People's Daily Online focused on the "enterprise + farmer" model; local media such as Hainan Daily and Yunnan Daily reported on the Group's local agricultural assistance and green planting practices.

Awards and Honors: In 2025, the Group was successively recognized as an "Outstanding Case of the 'AI+' Industry Benchmark," named a "Major Pioneering and Promoting Technology in Modern Facility Agriculture 2025," and awarded the "2025 Guangya Digital-Agriculture Rising Star Award." In 2024, the Group won three major awards at the CCTV-17 Rural Revitalization Brand Festival: "Top 100 Annual Demonstration and Leading Cases for Industrial Prosperity," Xinhua Net's "Rural Revitalization Practice Case," and People's Daily Online's "Craftsmanship and Technology" Case. Its model was also selected as an annual outstanding brand case in the Research Report on Brand Empowering High-Quality Rural Revitalization and Development (2024) published by the National Advertising Research Institute.

评价与荣誉

（一）农户反馈

云南红河农户李建国表示：“通过佳沃的培训，我学会了蓝莓分级和科学施药，现在每月收入比之前种玉米多3000多块，还能就近照顾家人。”这种“技能提升+收入增长”的双重获得感，成为农户对项目的核心认可。

（二）政府评价

海南省委省政府在调研佳沃焕鲜工厂时指出，其“全链路ESG理念与创新蛋白实践，为海南特色高效农业发展提供了重要支撑”；农业农村部相关负责人评价集团“一场一站”助农行动“实现了产业发展与乡村振兴的深度融合，具有重要推广价值”。

（三）媒体报道

主流媒体对佳沃蓝莓产业的可持续行动持续报道。新华网专题报道其“数智化系统助力蓝莓产业升级”案例，详细解读物联网与可追溯技术的应用成效；人民网聚焦“企业+农户”模式，点赞集团“培训4.8万人次、带动20万人就业”的社会贡献；海南日报、云南日报等地方媒体多次报道集团在当地的助农行动与绿色种植实践。

（四）奖项荣誉

2025年先后获评“2025‘人工智能+’行业标杆案例优秀案例”“2025年度现代设施农业重大引领性推广技术”“2025光亚数智农业新锐奖”等荣誉。2024年先后斩获CCTV-17乡村振兴品牌节“年度产业兴旺示范引领百强”、新华网“乡村振兴实践案例”、人民网“匠心技术”案例三大奖项，其模式被入编国家广告研究院《品牌赋能乡村振兴高质量发展调研报告（2024）》年度优秀品牌案例。