Company/Organization Profile

Company/Organization Profile

Beijing Zhanfeng Sports Culture Communication Co., Ltd. is a sports culture enterprise specializing in mass cycling event operations and cycling culture promotion. Based in Changping, Beijing, the company has long been organizing series of cycling events including the Huan Shisanling Cycling Culture Festival and the Yang Guilin Family Cycling Carnival. The Yang Guilin Family Cycling Carnival, founded in 1984 and now in its 36th edition, is one of China’s oldest mass cycling events and has been selected as a national fitness case by the General Administration of Sport of China. Guided by the philosophy of “Sports + Environment + Rural Revitalization,” the company is committed to promoting green mobility, mass fitness, and rural development through cycling events.

机构简介

北京战峰体育文化传播有限公司是一家专注于群众性自行车赛事运营与骑行文化推广的体育文化企业。公司扎根北京昌平，依托十三陵水库、百里环廊等优质生态资源，长期承办环十三陵骑行文化节、杨桂林家庭自行车嘉年华等系列赛事。其中，杨桂林家庭自行车嘉年华自1984年创办，已连续举办36届，是中国历史最悠久的群众性自行车赛事之一，曾入选国家体育总局全民健身案例。公司以“体育+环保+乡村振兴”为核心理念，致力于通过骑行赛事倡导绿色出行、推动全民健身、助力乡村发展。

Project Overview

Problem: Urbanization has led to increasing vehicle emissions and traffic congestion. While public demand for healthy lifestyles and outdoor recreation is growing, there remains a gap between green mobility awareness and behavioral change. Meanwhile, Changping’s Shisanling and Liucun areas, despite possessing world cultural heritage and rich ecological resources, face challenges in rural tourism and agricultural product marketing.

Causes: Lack of sustained, experiential platforms for green mobility advocacy; insufficient integration between sports events, environmental protection, and rural revitalization; and room for improvement in carbon neutrality quantification and branding of mass cycling events.

Goals: Leverage Changping’s unique ecological and cultural resources to create a replicable and sustainable “Sports + Environment + Rural Revitalization” model through a series of cycling events.

项目背景

（一）问题现状

随着城市化进程加快，机动车保有量持续增长，交通拥堵与碳排放问题日益突出。与此同时，广大市民对健康生活方式和户外休闲空间的需求不断上升，但绿色出行理念的公众认知与行为转化之间仍存在差距。此外，昌平区十三陵镇、流村镇等区域拥有世界文化遗产和优质生态资源，却面临乡村旅游引流不足、农产品销售渠道有限等发展难题。

（二）原因分析

一是绿色出行倡导缺少持续性、体验式的公众参与载体；二是体育赛事与生态环保、乡村振兴之间缺乏有效联结机制；三是群众性骑行活动虽有一定基础，但在碳中和量化、品牌化运营方面尚有提升空间。

（三）改进目标

依托昌平区得天独厚的山水生态资源与历史文化底蕴，以系列骑行赛事为载体，将绿色出行倡导、碳减排实践与乡村振兴助农深度融合，打造可复制、可持续的“体育+环保+乡村振兴”绿色空间使用模式。

Project Implementation

(1) Public Participation: The company has organized a series of cycling events in public spaces including Shisanling Scenic Area, Shisanling Reservoir, and Liucun’s Hundred-Mile Corridor. The Huan Shisanling Cycling Culture Festival has been held for 4 consecutive editions with 3 stages per year, each ~40km with 600-800 participants. The Yang Guilin Family Cycling Carnival, founded in 1984, has been held for 36 editions, each ~36.8km with ~600-900 participants. In 2025, the company hosted TREK100 Beijing with nearly 2,000 participants on a 56.8km route through 28 villages. In 2026, the company hosted Hello100 Beijing Changping, featuring a 10.67km lakeside race and a 57.46km hill-climb race.

(2) Carbon Reduction Estimation: While third-party carbon footprint verification has not yet been conducted, the company has established an estimation system based on industry standards. Using the benchmark of 0.17kg CO₂ reduction per kilometer compared to car travel, the total cycling distance of ~1.8 million km equates to ~306 tons of CO₂ reduction. All events use human-powered bicycles as the sole mode of transport, realizing zero direct carbon emissions during events. The company plans to introduce third-party institutions for professional carbon footprint accounting in the future.

(3) Rural Revitalization: The Huan Shisanling Festival aligns with cherry (May), peach (July), and apple (October) harvest seasons to set up agricultural promotion sessions. TREK100 provided each finisher with local apples and issued consumption vouchers for local businesses to boost rural consumption. Hello100 routes connect villages, scenic spots, and homestay resources along the way. The series of events have covered 28 villages in Changping, effectively promoting the sales of local characteristic agricultural products and driving rural economic development.

项目实施

（一）针对绿色出行倡导不足——以赛事为载体推动公众参与

公司依托十三陵景区、十三陵水库、花海、神路等公共空间，以及流村镇百里环廊生态廊道，持续举办多元化系列骑行赛事，形成常态化全民参与平台。其中，环十三陵骑行文化节已连续举办4届，每年设置3个赛事站点，单站赛程约40公里，单站参与规模600-800人；经典品牌赛事杨桂林家庭自行车嘉年华自1984年创办，历经36届深耕，每年举办一届，全程36.8公里，单次参与规模600-900人，是国内极具影响力的群众性骑行赛事。

2025年，公司成功承办TREK100北京站赛事，赛事全程56.8公里，串联流村镇28个特色村落，吸引近2000名骑行爱好者参赛；2026年落地Hello100北京昌平自行车赛暨第四届环十三陵骑行文化季，创新设置双赛道模式，包含10.67公里十三陵水库环湖休闲竞速赛道与57.46公里百里环廊山地爬坡赛道，分别吸引数百名选手参与。所有系列赛事均由昌平区体育局、十三陵镇政府、流村镇政府等官方部门联合主办，公司负责全程落地执行，赛事专业性、规范性、公益性得到官方与大众双重认可。

（二）针对碳中和量化空白——建立碳减排估算体系

为量化绿色出行环保价值，公司参照行业通用标准，自主建立完善的赛事碳减排估算体系，弥补群众性骑行赛事碳中和量化空白。依据自行车对比私家车每公里可减少0.17千克二氧化碳排放的行业标准核算，系列骑行赛事累计总骑行里程达180万公里，累计估算碳减排量约306吨二氧化碳。同时，赛事全程践行绿色办赛理念，倡导参赛者采用公共交通、骑行等绿色方式抵达赛场，现场全面推行“零废弃”管理，严控一次性用品使用，所有赛事均以人力自行车为唯一通行工具，实现赛事现场零直接碳排放。后续公司计划对接第三方专业机构，参照生态环境部《大型活动碳中和实施指南（试行）》，完成赛事专业碳足迹核算，持续优化绿色赛事体系。

（三）针对乡村振兴需求——创新“体育+助农”模式

公司深度结合昌平乡村产业特色与农时周期，创新打造“赛事引流+文旅体验+农产品展销”的体育助农新模式。环十三陵骑行文化节精准对接5月樱桃、7月大桃、10月苹果等本地特色农产品丰收季，定制专属骑游路线，每站赛事均设置乡村助农展销专区，搭建农产品推广渠道。2025年TREK100北京站赛事中，为所有完赛选手配送本地北流果园优质苹果，同时联动周边餐饮、民宿、农特商户发放消费代金券，带动乡村文旅消费。Hello100赛事赛道串联十三陵镇、流村镇沿线村落、景区、民宿等资源，以骑行流量激活乡村文旅经济。系列赛事累计覆盖昌平28个行政村，带动苹果、樱桃、大桃、时令蔬菜等特色农产品销售，有效助力乡村产业增收、文旅提质。

Project Outcome

(1) Quantitative Results: A total of 51 events have been held, attracting about 44,300 participants, with a total cycling mileage of 1.8 million kilometers, an estimated carbon emission reduction of 306 tons of CO₂, and agricultural assistance covering 28 villages.

(2) Innovations: The project creates an integrated model of "Sports + Green Mobility + Rural Revitalization". The 36-year inherited Yang Guilin Carnival is a classic national fitness event. The Hello100 event innovatively combines shared travel with green sports events. A sustainable operation mechanism of "government-led + enterprise-executed + public-participated" has been formed, providing a replicable model for the industry.

成果亮点

（一）量化成果对比

（二）创新亮点

模式创新：首创“体育赛事+绿色出行+乡村振兴”三位一体融合模式，打破体育、环保、乡村发展的行业壁垒，将绿色低碳出行倡导、赛事碳减排实践与乡村助农增收深度绑定，同步实现生态环境保护、全民健身普及、乡村经济增收，达成生态效益、社会效益、经济效益三方共赢。

历史传承：核心赛事杨桂林家庭自行车嘉年华深耕骑行全民健身领域40年，连续举办36届，是国内群众性自行车运动的标志性经典赛事，入选国家体育总局全民健身典型案例，拥有深厚的群众基础和行业影响力。

机制创新：Hello100赛事创新联动共享出行平台，开创“共享出行+体育赛事+环保倡导”全新绿色赛事模式，降低大众参与门槛，推动骑行从日常通勤向休闲运动、绿色生活方式升级。

可复制性强：系列赛事构建起“政府主导+企业执行+社会参与”的长效稳定运行机制，运营模式成熟、适配性广，可为全国同类城区、乡村体文旅农商融合发展提供可借鉴、可复制的实践范例。

Project Highlights

Environmental Benefits: The total cycling mileage of the events is 1.8 million kilometers, with an estimated carbon reduction of 306 tons of CO₂, equivalent to the annual carbon absorption of 16,800 trees. All events adopt human-powered bicycles, achieving zero direct carbon emissions during the period, and effectively promote low-carbon travel concepts.

Social Impact: The events have attracted 44,300 participants from diverse groups. The 36-year classic event has influenced three generations. The core cycling routes have been selected as national excellent cycling routes. With extensive coverage by mainstream media, the cumulative public exposure reaches nearly 10 billion times, greatly enhancing the regional sports and cultural tourism brand influence.

成果影响力

（一）生态环境价值

系列赛事累计完成骑行里程180万公里，估算实现碳减排306吨二氧化碳，等效于16800棵树木一整年的碳吸收总量。所有赛事全程采用人力自行车作为唯一运动载体，无燃油消耗、无尾气排放，实现赛事期间零直接碳排放。同时通过常态化赛事倡导，持续向大众普及绿色低碳出行理念，推动全民绿色出行行为转化，助力区域碳中和目标落地。

社会影响

赛事累计吸纳4.43万人次参与，覆盖专业骑手、城市白领、亲子家庭、运动爱好者等全年龄段、多层次群体。36届经典赛事传承影响三代群众，有效普及全民健身理念。昌平核心骑行线路入选国家级精品骑行路线，赛事先后获中国新闻网、华奥星空、北青网等主流媒体密集报道，全网累计传播量近百亿次，极大提升了昌平体育文旅品牌影响力。

Reviews & Honors

Government Recognition: The events are officially supported and highly recognized by Changping District Government, District Sports Bureau and local town governments, which fully affirm the positive role of the events in empowering sports, cultural tourism, rural revitalization and national fitness.

Industry Recognition: The Yang Guilin Family Cycling Carnival is listed as a national fitness case by the General Administration of Sport of China. The Shisanling Reservoir Cycling Route is selected as a national excellent cycling route by the Chinese Cycling Association.

Media Coverage: The events have been widely reported by mainstream media including China News Service, People’s Daily Online and Beijing Youth Daily, with excellent public reputation and widespread communication influence.

Partner Recognition: The company has maintained long-term cooperative relations with the Publicity and Education Center of the Ministry of Ecology and Environment, and its event organization level and green public welfare achievements have been highly recognized by authoritative institutions.

评价与荣誉

（一）政府评价

系列赛事多次由昌平区政府领导官宣开幕，得到昌平区体育局、十三陵镇政府、流村镇政府等主管部门高度认可。官方明确肯定赛事有效盘活昌平山水生态、历史文化资源，成功探索出“体育赋能文旅农商融合”的全新发展路径，为区域全民健身普及、乡村振兴推进、文旅产业升级提供了重要助力。

行业认可

核心品牌赛事杨桂林家庭自行车嘉年华入选国家体育总局全国全民健身优秀案例；昌平环十三陵水库骑行路线成功入选中国自行车运动协会2024年度中国精品骑行路线榜单，赛事专业性、公益性、示范性获得行业权威认证。

（三）媒体报道

项目赛事常年获得中国新闻网、华奥星空、北青网、人民网、中国青年网等中央及主流媒体专题报道，传播覆盖面广、行业口碑良好，持续输出全民健身、绿色低碳、乡村振兴的正向价值。

合作方评价

公司连续两年与生态环境部宣传教育中心达成合作，联合开展绿色骑行系列活动，其专业的赛事组织能力、广泛的社会影响力和显著的绿色公益传播成效，获得合作单位的高度肯定与持续认可。