Company/Organization Profile

Established in 1991, TrueColor Stationery has evolved over 36 years into a onestop stationery supply system integrating technological innovation, channel advantages and brand leadership. It has built inhouse manufacturing capabilities covering multiple categories including penmaking, art supplies, student goods, office supplies and earlyeducation products. Its products sell well both at home and abroad, with thousands of items catering to comprehensive needs of schools, offices and households.

Upholding the business philosophy of innovationdriven development, TrueColor has built domestically leading R&D systems spanning precision machinery, fine chemicals, penmaking, stationery and educational content. It has developed a host of Chinafirst technologies and products, such as China’s first gel pen and China’s first complete set of highprecision balltip processing machine tools. Nearly one thousand stylish new products are launched each year, including the “Champion Red” examspecial series and the “SmoothCore” premium writing series. Reliable technology, consistent quality and innovative design underpin TrueColor’s position as a marketleading brand.

机构简介

真彩文具成立于1991年，经过三十六年的发展，已形成了集技术创新、渠道优势和品牌领先为一体的一站式文具供应体系，构建了包括制笔、美术用品、学生用品、办公用品和早教产品等多个品类的自主生产能力，产品畅销国内外，数千款产品涵盖学校、办公及家庭的全方位需求。真彩坚持创新驱动发展的经营思想，建设成国内领先的精密机械、精细化工、制笔及文具、教育内容等多个研发体系，研发出一批中国首创的技术和产品，如中国第一支中性笔、中国首台套高精度笔头加工机床，每年推出近千款时尚产品，如“状元红”考试专用系列、“滑丽芯”高级书写系列等。稳定过硬的技术、质量和创新设计有力保障真彩品牌市场引领者地位。

Project Overview

As a benchmark enterprise in China’s stationery industry and hailed as the “King of Chinese Penmaking”, TrueColor Stationery has focused on writing instruments for over 30 years. It successfully developed China’s first domesticallyproduced gel pen, mastered core pentip manufacturing technologies, broke down overseas technical barriers, and participated in formulating multiple national stationery standards. It serves as a practical platform for innovation and craftsmanship in domestic stationery.

Centered on the industrial study tour theme “Step into the Factory · Experience Craftsmanship”, the Cuya Creative Camp transforms production workshops into realscene popularscience classrooms, launching lightindustry manufacturingthemed studyandpractice programs for primary and secondary school students. Leveraging the corporate brand exhibition hall, pentip sciencepopularization zone and transparent sightseeing production walkway, the program takes students on an upclose exploration of the complete lifecycle of a pen. Students observe the full process onsite: rawmaterial selection, precision pentip machining, ink formulation and filling, refill assembly, quality inspection, and finishedproduct packaging and dispatch.

Students can directly witness the precision processing of millimeterscale pen balls and the efficient operation of automated production lines, and gain insights into material science, mechanical manufacturing and quality control behind tiny stationery items. They learn about the inspiring R&D stories of domestic brands overcoming technical hurdles, experience the craftsmanship spirit of pursuit of excellence and dedication, and turn textbook knowledge of industrial manufacturing into tangible, comprehensible realworld experiences.

Immersive roleplay activities are arranged for the study tour. Participants act as product designers, quality inspectors and product managers to reflect on product R&D, quality assurance and brand innovation from diverse perspectives. Supported by creative stationery handon practices, the program integrates “observationlearningreflectionpractice”. It guides young people to respect labor, value innovation, appreciate the strength of Chinese manufacturing, and foster confidence in domestic brands as well as the spirit of scientific exploration.

Core Values of the Study Tour: Popularize penmaking industrial knowledge | Experience the spirit of craftsmanship | Build confidence in domestic brands | Inspire innovative thinking Target Participants: Student studytour groups from primary, junior high and senior high schools StudyTour Modules: Visit to brandculture exhibition hall, pentip technology popularization, automated productionline observation, qualityandcraftsmanship briefing, rolebased task experience

项目背景

在国家深化素质教育、推进“五育并举”、大力开展行走的思政课与工业科普教育的政策背景下，传统课堂理论教学已难以满足新时代青少年实践育人、劳动育人、科创育人的成长需求。工业研学作为打通校园课堂与产业一线的重要载体，能够让学生走出课本、走进工厂，直观接触实体经济、智能制造与国货科创成果，是落实中小学综合实践活动课程、培育学生科学素养与劳动精神的重要途径。

文具是学生日常学习生活中接触最频繁的轻工产品，小小一支笔涵盖材料科学、精密机械、自动化生产、品质管控、品牌创新等多领域知识，具备极佳的科普研学价值。真彩文具深耕制笔行业三十余年，作为“中国制笔王”与行业标杆企业，实现国产中性笔技术从无到有、从突破到领跑的跨越式发展，打破海外技术垄断，积淀了深厚的工业制造底蕴、科创研发故事与匠心企业文化。

基于此，真彩文具依托自有展厅、科普展区、透明生产车间与完善的实践配套资源，打造“走进工厂·感悟匠心”特色工业研学项目。以真实工业场景为课堂，以国货智造故事为载体，聚焦匠心传承、科创科普、劳动教育与文化自信培育，构建可观摩、可探究、可体验、可创作的系统化研学课程，助力青少年感知中国制造魅力、树立科创理想、涵养工匠精神。

Project Implementation

This study tour adopts a four-stage implementation model of theoretical popularization, on-site visiting, immersive experience, and hands-on practice. The curriculum is arranged in a progressive manner, integrating knowledge, fun and educational value. Adaptable to the cognitive characteristics of students at all grades, the overall procedure is standardized and systematically complete.

Stage 1: Pre-study Popularization & Theoretical Preparation

Before the official tour, pre-course knowledge training is carried out through short videos, illustrated guides and interactive quizzes. Tutors introduce the development history of stationery, the basic structure of gel pens, core difficulties in nib manufacturing, and the development status of China’s pen-making industry. Students will master key knowledge points, clarify study tasks and safety regulations, and participate in the factory visit with clear goals to improve learning efficiency.

Stage 2: Exhibition Hall Visit & Craftsmanship Perception

Under the guidance of professional instructors, students visit the brand culture exhibition hall and nib science popularization area. The tour elaborates on the company’s 30-year development journey, technological breakthroughs in domestic gel pen research and development, achievements in formulating industry standards, and brand honors. By viewing core pen-making components and iterative craft samples, students can witness the innovation and upgrading of domestic stationery brands and deeply understand the spirit of independent research and development as well as persistent dedication.

Stage 3: Factory Exploration & Intelligent Manufacturing Discovery

Students walk through the transparent sightseeing production passage to observe the entire stationery manufacturing process in full view. They closely witness raw material selection, ultra-precise nib processing at the millimeter level, scientific ink blending and filling, automatic core assembly, strict quality inspection and finished product packaging. The tour helps students understand the core principles of automated production lines, precision machinery and quality control, and connect textbook knowledge of industry and science with real industrial scenarios.

Stage 4: Immersive Role-playing & In-depth Learning

Group role-playing activities are organized for students to act as product designers, quality inspectors and product managers. Under professional guidance, students complete creative product design, quality screening and brand feature analysis. From the perspectives of R&D, quality control and brand operation, they systematically understand the logic of industrial production and brand innovation, and cultivate rigorous attitudes and creative thinking abilities.

Stage 5: Hands-on Creative Practice & Knowledge Application

Supported by the exclusive practice workshop, stationery creative handmade activities are launched. Based on the knowledge learned on site, students independently complete creative design, stationery upgrading and craftsmanship-themed creation. The course forms a complete learning loop of observation, thinking and practice, enabling students to apply what they have learned and effectively improving their practical and innovative abilities.

Stage 6: Summary & Achievement Refinement

At the end of the activity, a sharing and summary session is held for students to exchange gains and feelings. Instructors conclude professional industrial knowledge and summarize the value of craftsmanship and domestic manufacturing. The session guides teenagers to respect labor, advocate scientific and technological innovation, and build national confidence, realizing comprehensive ideological and cognitive improvement through practical education.

项目实施

本研学项目采用“理论科普+实景观摩+沉浸式体验+动手实践”的四段式实施模式，全程循序渐进、层层递进，兼顾知识性、趣味性与教育性，适配各学段学生认知特点，整体实施流程规范、体系完整。

第一阶段：课前科普导入，夯实理论基础

研学开营前期，通过短视频、图文科普、趣味问答等形式，开展前置知识宣讲。简单讲解文具发展历史、中性笔核心构造、笔头制造难点、国货制笔产业发展现状，让学生提前了解研学核心知识点，明确研学任务与安全规范，带着问题走进工厂，提升研学针对性与学习效率。

第二阶段：实景展厅观摩，读懂品牌匠心

组织学生参观真彩品牌文化展厅与笔头科普展区，由专业研学导师全程讲解。系统介绍企业三十余年发展历程、国产中性笔技术攻坚故事、行业标准研发成果与品牌荣誉，展示制笔核心零部件、工艺迭代样品，让学生直观见证国货文具的创新蜕变，深度感悟自主研发、攻坚克难的企业精神。

第三阶段：车间实景探秘，解锁智造奥秘

带领学生进入透明观光生产通道，全程观摩文具生产全流程。近距离观看原材料甄选、毫米级笔头精密加工、墨水科学调配、自动化笔芯组装、多重品质检测、成品包装出库的全链条工序，了解自动化产线、精密机械、质量管控的核心原理，把课本中的工业、科学知识与真实生产场景深度结合。

第四阶段：沉浸式角色体验，深化研学认知

开展分组角色扮演实践，学生依次化身产品设计师、质量检验员、品牌产品经理，在导师引导下完成产品创意构思、成品质检筛查、品牌亮点梳理等任务，从研发、品控、运营多维度理解工业生产与品牌创新的核心逻辑，培养严谨细致的做事态度与创新思维。

第五阶段：动手创意实践，落实学以致用

依托研学配套工坊，开展文具创意手工实践活动。学生结合当日所学知识，自主完成创意创作、文具改造、匠心主题创作等实践任务，实现“观有所见、学有所思、做有所得”，构建完整的“观—学—思—做”研学闭环，切实提升实践能力与创新素养。

第六阶段：总结复盘结营，沉淀研学成果

研学尾声开展分享复盘活动，学生交流研学收获、讲述所见所感，导师总结工业科普知识、提炼匠心精神与国货价值，引导学生尊重劳动、崇尚科创、自信自强，完成从感官体验到思想升华的蜕变，真正实现实践育人的核心目标。

Project Outcome

The Step into the Factory, Perceive Craftsmanship industrial study tour transforms modern intelligent production workshops into immersive popular science classrooms for primary and secondary school students. Centering on light industry manufacturing, the tour relies on three core venues: the brand culture exhibition hall, professional nib science popularization area and transparent sightseeing production passage. Students explore the complete manufacturing process of stationery products, including raw material selection, high-precision nib processing, ink blending and filling, automatic assembly, strict quality inspection and finished product delivery.

During the tour, students observe the efficient operation of high-precision automated production lines and the precision polishing of tiny pen beads. They acquire interdisciplinary knowledge covering material science, mechanical technology, automated production and quality management. By learning the pioneering stories and breakthrough experiences of domestic brands, students deeply perceive the spirit of excellence, dedication and ingenuity, turning abstract textbook knowledge of industry and technological innovation into intuitive, understandable and tangible real-world experience.

With innovative immersive role-playing sessions, students can act as product designers, quality inspectors and brand operators to explore product iteration, craft optimization and domestic brand innovation from multiple dimensions. Supported by exclusive stationery creative practice courses, the study tour builds an integrated education system of “observation, learning, thinking and practice”. It guides teenagers to respect labor, embrace creation and advocate innovation, helps them feel the strength of Chinese manufacturing, and cultivates their confidence in domestic brands, craftsmanship spirit and scientific exploration awareness.

成果亮点

“走进工厂·感悟匠心”工业研学项目，将现代化智能生产车间转化为沉浸式实景科普课堂，专为中小学生打造轻工制造主题实践研学课程。研学依托真彩品牌文化展厅、笔头核心技术科普展区、透明观光生产通道三大核心场景，带领学生全景探秘一支文具笔的完整诞生过程，全程实景观摩原材料甄选、毫米级精密笔头加工、科学墨水调配灌装、自动化笔芯组装、严苛品质检测、成品包装出库的全链条生产工艺。

研学过程中，学生可直观目睹高精度自动化产线高效运转、微型笔珠精密打磨塑形的工业细节，读懂小小文具背后蕴藏的材料科学、机械工艺、自动化生产与质量管控等多元知识。通过聆听国货品牌自主研发、攻坚克难的发展故事，沉浸式体会精益求精、专注坚守、深耕细作的工匠精神，将课本中抽象的工业制造、科技创新知识，转化为可看、可听、可感、可学的真实实景体验，打通理论与实践的壁垒。

课程创新设置沉浸式角色体验环节，学生可化身产品设计师、品质检验员、品牌产品经理，从产品研发设计、严苛品控把关、品牌创新运营等多元视角，深度思考文具产品迭代、工艺优化、国货创新的核心逻辑。同时配套专属文具创意手工实践课程，构建“观、学、思、做”四位一体的研学体系，全方位引导青少年尊重劳动、热爱创造、崇尚创新，真切感受中国制造的硬核实力，厚植国货自信、匠心精神与科学探索素养。

Project Highlights

Relying on Truecolor’s leading brand strength and mature intelligent manufacturing scenarios, the Step into the Factory, Perceive Craftsmanship study tour breaks traditional educational boundaries and builds a localized, professional and characteristic practical education platform, generating extensive positive social influence in youth innovation education, labor education and domestic culture communication.

Educational Influence: Taking daily stationery as an approachable carrier, the project integrates industrial technology, craftsmanship spirit and domestic manufacturing knowledge into immersive courses, making up for the shortage of practical education resources. It has served numerous student teams from different regions and grades, helping teenagers build correct cognition of the real economy and national brands, and cultivating their exploration ability, labor literacy and innovative thinking, winning wide recognition from teachers and parents.

Industry Demonstration Influence: As a benchmark study tour project in China’s pen-making industry, it realizes the innovative transformation of industrial resources into popular science contents, production scenarios into educational classrooms and corporate culture into educational guidance. It provides a replicable and promotable model for light industry enterprises to carry out study tours and school-enterprise cooperation, promoting the integration of traditional manufacturing and quality-oriented education.

ocial & Brand Value: As an important communication window, the project demonstrates the upgrading process of domestic stationery brands from technological breakthroughs to intelligent manufacturing, and tells the inspiring stories of independent innovation of Chinese manufacturing brands. It conveys the spirit of excellence and the strength of Chinese manufacturing, enhances teenagers’ national pride and domestic brand confidence, and shapes a positive corporate image of responsibility, innovation and dedication, delivering long-term popular science, educational and cultural value.

成果影响力

“走进工厂·感悟匠心”工业研学项目依托真彩文具行业龙头品牌实力与成熟智造产业场景，打破传统课堂教育边界，构建了本土化、专业化、特色化的轻工制造实践育人平台，在青少年科创教育、劳动教育、国货文化传播领域形成了积极且广泛的社会影响力。

在教育育人层面，项目以生活化文具载体为切入点，将工业科技、工匠精神、国货发展知识融入沉浸式实践课程，有效弥补了中小学实践教育资源短板。通过常态化开展研学活动，累计服务多学段、多区域师生团队，帮助数万青少年走出书本认知误区，建立对实体经济、精密制造、民族品牌的正确认知，持续培养学生科学探索能力、劳动素养与创新思维，获得各校师生、家长的高度认可与良好口碑。

在行业示范层面，作为国内制笔行业标杆性工业研学项目，依托企业三十余年技术积淀与行业标准制定优势，项目实现了“产业资源科普化、工业场景教育化、企业文化育人化”的创新转化。为轻工制造类企业开展科普研学、校企共育提供了可复制、可落地、可推广的示范样本，推动传统制造产业与素质教育深度融合，助力轻工行业科普教育规范化、常态化发展。

在品牌与社会价值层面，项目以研学为传播窗口，真实展示国货文具从技术突围到智能制造的蜕变历程，生动讲述中国民族制造品牌自主创新、攻坚克难的发展故事。持续向青少年及社会大众传递精益求精的匠心精神与中国制造硬核实力，有效增强新时代青少年的民族自豪感与国货文化自信，积极塑造本土制造企业责任担当、创新进取、深耕实业的优质社会形象，具备长效的科普价值、教育价值与文化传播价值。

Reviews & Honors

Featured by distinctive educational characteristics, mature curriculum system and outstanding social value, the Step into the Factory, Perceive Craftsmanship study tour has received continuous special coverage from authoritative media, including Yangtze Evening News, First Kunshan, Chinanews.com, Kunshan Municipal Government Official Website and Xinhua Daily. Its public credibility and demonstration influence have been fully recognized by official authorities.

1. Benchmark Study Tour Route Recognized by Official Mainstream Media

Yangtze Evening News released the first batch of characteristic industrial study tour routes in Kunshan, listing Truecolor’s project as a core demonstration spot. It highly recognizes the project’s innovative model of transforming traditional light industry manufacturing into an immersive educational classroom and affirms its exemplary role in youth labor education and industrial popular science practice.

2. Local Authoritative Platforms Build It as a Regional Study Tour Model

First Kunshan and Kunshan Municipal Government Official Website have repeatedly reported Truecolor’s technological breakthroughs and educational achievements. The media points out that taking real industrial innovation stories as ideological and political teaching materials, the study tour enables teenagers to intuitively understand the development of Chinese manufacturing, serving as a high-quality carrier for implementing mobile ideological and political courses and enhancing domestic brand confidence.

3. National-level Media Endorse Its Craftsmanship and Innovation Value

National and provincial media including Chinanews.com, China Economic Net and Xinhua Daily have long recognized Truecolor’s brand strength and industry contributions, covering its 30-year dedication to pen-making, leadership in industry standard formulation and independent technological innovation. These reports strongly endorse the professionalism, authority and popular science value of the study tour curriculum.

4. Omnimedia Communication Expands Social Influence

Project cases, educational achievements and craftsmanship stories are disseminated through official platforms, print media and news clients. The project popularizes light industry manufacturing knowledge and the spirit of innovation and excellence to the public, promotes the popularization of manufacturing culture, and further improves the social popularity and demonstration influence of local industrial study tours.

评价与荣誉

真彩文具“走进工厂·感悟匠心”工业研学项目凭借鲜明的科教特色、成熟的课程体系与突出的社会育人价值，获得主流权威媒体持续关注与专题报道，包括扬子晚报、第一昆山、中国新闻网、昆山市人民政府官网、新华日报等官方平台，广泛传播轻工智造科普教育与国货匠心文化，项目公信力与示范影响力获得官方认可。

地方权威平台重点宣传，树立本土研学品牌样板

第一昆山、昆山市人民政府官网多次聚焦真彩文具技术攻坚故事与研学育人成果，深度报道企业破解“笔尖之问”、自主研发国产高精度笔头加工设备、打破海外技术垄断的发展历程。媒体指出，真彩研学以真实产业攻坚故事为思政教材，让青少年直观读懂中国制造突围之路，是落实“行走的思政课”、厚植国货自信的优质实践载体。

国家级媒体深度背书，彰显匠心与科创价值

中国新闻网、中国经济网、新华日报等国家级、省级媒体长期聚焦真彩文具品牌实力与行业贡献，报道企业三十余年深耕制笔领域、主导行业标准制定、实现技术自主可控并对外技术输出的硬核成果。相关报道为研学课程的专业性、权威性、科普价值提供强力背书，凸显项目区别于普通研学的产业深度与科创高度。

全媒体矩阵持续传播，扩大社会科普影响力

项目相关研学案例、育人成果与匠心故事通过官方政务平台、主流纸媒、新闻客户端等多渠道立体传播，面向学校、家长及社会大众普及轻工制造科普知识，传递精益求精、自主创新的工匠精神。持续助力制造文化大众化、科普教育常态化，进一步提升本土工业研学的社会知名度与示范辐射力。