POP MART International Group, founded in Beijing in 2010 and listed on the HKEX Main Board on December 11, 2020 (Stock Code: 09992), is a leading global pop-culture and art-toy enterprise. It has built a comprehensive platform covering artist discovery, IP incubation and operation, consumer reach, cultural promotion, and related-industry investment. Its brand ethos is "To light up passion and bring joy." Core proprietary IPs include THE MONSTERS (LABUBU), MOLLY, SKULLPANDA, CRYBABY, DIMOO, and HIRONO, with product lines spanning blind boxes, figures, BJD dolls, MEGA collectibles, plush toys, and derivatives.

In the first half of 2025, POP MART reported revenue of RMB 13.88 billion, up 204.4% year-on-year, and adjusted net profit of RMB 4.71 billion, up 362.8% year-on-year. International markets have become a significant second growth engine: the Americas region grew by over tenfold, Europe by 729%, and all four operational regions—China, Asia-Pacific, the Americas, and Europe & Others—posted triple-digit growth. By the end of June 2025, the company operated 571 stores across 18 countries and over 2,500 robot stores, having established regional headquarters in all four geographic zones. In 2024, overseas and Greater China markets outside the Chinese mainland contributed 38.9% of total revenue. The company targets overall sales exceeding RMB 20 billion and overseas sales surpassing RMB 10 billion for the full year 2025.

泡泡玛特国际集团成立于2010年，总部位于北京，于2020年12月11日在港交所主板上市（股票代码：09992），是全球领先的潮流文化娱乐公司。公司已构建起覆盖艺术家挖掘、IP孵化运营、消费者触达、潮玩文化推广及相关产业投资的完整运营平台，品牌理念为“创造潮流，传递美好”。其核心自有IP包括THE MONSTERS（LABUBU）、MOLLY、SKULLPANDA、CRYBABY、DIMOO及HIRONO，产品线涵盖盲盒、手办、BJD娃娃、MEGA珍藏系列、毛绒玩具及衍生品。

2025年上半年，泡泡玛特实现营收138.8亿元人民币，同比增长204.4%；经调整净利润达47.1亿元，同比增长362.8%。海外市场已成为强劲的第二增长曲线：美洲区营收同比增长超十倍，欧洲及其他地区增长729%，中国、亚太、美洲及欧洲与其他地区四大板块均实现三位数增长。截至2025年6月底，集团在全球18个国家运营571家门店及超过2500台机器人商店，并已完成四大区域总部的布局。2024年，海外及中国港澳台地区收入占比已达38.9%。公司设定目标，2025年全年总销售额突破200亿元，其中海外销售额突破100亿元。