On April 14, GENKI Forest and China Forestry Group Co., LTD. (hereinafter referred to as "Zhonglin Group") signed a strategic cooperation agreement in Beijing. Zhonglin Group Party Secretary, chairman Yu Honghui, GENKI Forest founder Tang Binsen attended the meeting and witnessed the signing of the agreement.

GENKI Forest and China Forestry Group signed a strategic cooperation agreement in Beijing

In the strategic signing ceremony, Yu Honghui, Party Secretary and chairman of Zhonglin Group, pointed out that Zhonglin Group, as the only central enterprise in China's forestry industry and the main force of national ecological industry construction, actively practices the idea of ecological civilization, focuses on the new mission of "double carbon" strategy, and is committed to building the largest carbon sink business entity in China and an important operating platform for realizing the value of ecological products. As a leading enterprise in China's food and beverage industry, Yingqi Forest has long been practicing the green and sustainable concept. Both sides share the same goal and vision in helping the country achieve the "3060" carbon peak carbon neutral goal. Based on this, we will take this strategic cooperation as an opportunity, based on the new development stage, explore in-depth cooperation in multiple fields, achieve win-win development, while actively fulfill social responsibilities, to contribute to the national "double carbon" strategy.

A rendering of the GENKI Forest carbon neutral factory

GENKI Forest founder Tang Binsen introduced the vitality forest entrepreneurial process, the main business and enterprise mission, as well as in the environment friendly, social friendly, user friendly "three friendly" sustainable development strategy, made some exploration and efforts. Tang Binsen said that Zhonglin Group, as a "bellwether" in the forestry industry, has made important contributions to the construction of national ecological civilization. The signing of the strategic cooperation agreement marks the official opening of the comprehensive strategic cooperative relationship between GENKI Forest and Zhonglin Group. After this signing, the two sides will work together to build the first carbon neutral factory in the natural gas forest, and promote the implementation of the public welfare project "Forest Vitality". Through a variety of ways that young people like, we will continue to attract the "Generation Z" to join in the public welfare action, jointly practice the concept of green, environmental protection and healthy life, achieve the green sustainable development goal, strive to achieve the vision of 100% carbon neutral factory by 2030, explore to maximize the "ecological benefits", "economic benefits" and "social benefits", and jointly promote green development. In the process of realizing the vision, the factories of GENKI Forest have actively adopted clean energy, continuously promoted the whole-chain energy saving and emission reduction through technological innovation, fully set up distributed photovoltaic system, and made full use of wind power and hydropower to achieve energy saving and emission reduction. At the same time, through the forestry carbon sink offline trading cooperation mode with Zhonglin Group, to promote the construction of carbon neutral factories. Zhonglin Group will also customize the "GENKI Carbon Neutral Forest" for us. Through afforestation and forest cultivation, we will promote ecological protection and restoration and economic development under the forest, and continue to explore ways to realize the "forestry carbon sink" to help rural revitalization and farmers.

Photo source: Official website of GENKI Forest

4月14日，元气森林与中国林业集团有限公司（以下简称“中林集团”）在京签署战略合作协议。中林集团公司党委书记、董事长余红辉、元气森林创始人唐彬森出席会议并见证协议签约。

元气森林与中国林业集团在京签署战略合作协议

战略签约仪式中，中林集团公司党委书记、董事长余红辉指出，中林集团作为我国林业行业唯一的中央企业和国家生态产业建设的主力军，积极践行生态文明思想，聚焦“双碳”战略新使命，致力于打造国内最大的碳汇经营实体和生态产品价值实现重要运营平台。 而元气森林作为中国食品饮料行业的领军企业，长期践行绿色可持续理念，双方在助推国家实现“3060”碳达峰碳中和目标方面，有着共同的目标和愿景。 基于此，我们将以此次战略合作为契机，立足新发展阶段，探索多领域深度合作，实现共赢发展的同时，积极履行社会责任，为国家“双碳”战略贡献己力。

元气森林碳中和工厂效果图

元气森林创始人唐彬森介绍了元气森林创业历程、主营业务及企业使命，以及在环境友好、社会友好、用户友好的“三友好”可持续发展战略方面，做出的一些探索和努力。 唐彬森表示，中林集团作为林业产业领域的“领头羊”，为国家生态文明建设作出了重要贡献。此次战略合作协议的签订，标志着元气森林和中林集团正式开启全面战略合作关系。 此次签约后，双方将携手打造元气森林首家碳中和工厂，推动“森林有元气”公益项目落地。通过多种年轻人喜欢的方式，持续吸引“Z世代”们加入到公益行动中，共同践行绿色、环保、健康的生活理念，达成绿色可持续发展目标，力求2030年实现100%碳中和工厂愿景，探索实现“生态效益”、“经济效益”和“社会效益”最大化，共同助力绿色发展。 在实现愿景的过程中，元气森林各地工厂已积极采用清洁能源，通过技术革新持续不断推进全链条节能减排、全面架设分布式光伏系统、充分利用风电水电等方式实现节能减排，同时通过与中林集团开展林业碳汇线下交易合作模式，推进碳中和工厂建设。 中林集团也将为我们量身定制“元气森林碳中和林”，通过植树造林与森林养育工作，推进生态保护修复与林下经济发展，持续探索“林业碳汇”助力乡村振兴、助农扶农的实现路径。

图片来源：元气森林官网