Kwai Technology, a leading content community and social platform ("Kwai" or "company"; stock code of Hong Kong dollar counter: 01024/stock code of RMB counter: 81024), today released the 2025 annual environmental, social and governance report. In the past year, Kwai has continued to integrate the ESG concept into corporate governance, business operation and long-term development, and steadily promoted in multiple dimensions such as environment, society and governance. At the same time, AI capability is also deeply enabling multiple scenarios such as Kwai content creation, energy conservation and consumption reduction, and security governance, becoming an important support for the upgrading of Kwai's sustainable development capability.
领先的内容小区及社交平台快手科技（「快手」或「公司」；港币柜台股份代号：01024 / 人民币柜台股份代号：81024），今日发布2025年度环境、社会及管治报告。过去一年，快手持续将ESG理念融入公司治理、业务营运与长期发展，在环境、社会、治理等多个维度稳步推进。与此同时，AI能力也正深度赋能快手内容创作、节能降耗与安全治理等多个场景，成为快手可持续发展能力升级的重要支撑。

Green operation, social responsibility, and basic safety capabilities are being promoted simultaneously
绿色营运、社会责任与安全基础能力同步推进

In the field of environment, Kwai continues to promote green operation and low-carbon transformation. In 2025, the average PUE of Kwai intelligent cloud Ulanqab data center will be 1.20; The use of green electricity accounted for 93.0% of the total electricity consumption throughout the year, and a total of 309721.8 tons of carbon emissions were avoided. In terms of office scenarios, the Beijing headquarters' Yuan Center has completed the introduction of municipal reclaimed water, which is expected to cover about 20% of the total water demand for non washroom use. The Yuan Center headquarters office building obtained LEED Platinum certification in the same year.
在环境领域，快手持续推进绿色营运与低碳转型。2025年，快手智能云乌兰察布数据中心平均PUE为1.20；全年绿电使用占总用电量93.0%，累计避免碳排放309,721.8吨。办公场景方面，北京总部元中心完成市政中水引入，预计可涵盖洗手间非洗漱类约20%的总用水需求，元中心总部办公大楼于同年获得LEED铂金级认证。

Technological innovation is also becoming an important support for Kwai to promote low-carbon transformation. Among them, the air conditioning AI intelligent control system of Kwai intelligent cloud Ulanqab data center has completed the development of five algorithm modules, some flight test modules have achieved an energy saving rate of 4.3%, and the electricity saved in 2025 will reach 139000 kilowatt hours. With the deepening of green technology and green operation, the construction of the Kwai Data Center has also been further recognized by the industry, and won many national and industry awards including the 2025 National Green Data Center, China's Top 100 Green Power Consumption Enterprises, 2025 China Data Center Intelligent Computing Industry Green Development Typical Case Award, and so on.
技术创新也正成为快手推进低碳转型的重要支撑。其中，快手智能云乌兰察布数据中心空调AI智能控制系统完成5个算法模块开发，部分试飞模块实现4.3%的节能率，2025年度节约电量达13.9万千瓦时。随着绿色科技与绿色营运不断深化，快手数据中心建置也进一步获得行业认可，年内获得包括2025年国家绿色数据中心、中国绿色电力消费Top100企业、2025中国数据中心智算产业绿色发展典型案例奖等多项国家及行业奖。

In terms of data security, Kwai continues to consolidate the underlying capacity building. By the end of 2025, Kwai has obtained ISO 27001 information security management system certification, ISO 27701 privacy information management system certification, and ISO 27017 cloud service information security control certification, covering more than 90% of business; Simultaneously obtaining a three-star rating from CCIA for data security and personal information protection social responsibility assessment. In 2025, Kwai will complete a total of 23 system level protection evaluations, and the annual information security training and assessment will exceed 35000 person times.
在数据安全层面，快手持续夯实底层能力建设。截至2025年末，快手已获得ISO 27001信息安全管理系统认证、ISO 27701隐私信息管理系统认证、ISO 27017云端服务信息安全控制认证，覆盖90%以上业务；同时取得CCIA数据安全与个人信息保护社会责任评估三星级。2025年，快手共完成23个系统等级保护测评，全年信息安全培训及考核人次超过3.5万。

In terms of social responsibility, Kwai continues to expand the social value of the platform around the protection of minors, public welfare investment and digital inclusion. Regarding the protection of minors, the manual review rules for minors have increased to over 120, and through independent algorithms, information pool optimization, and specialized operations, the supply of educational, knowledge-based, and positive health content continues to increase.
在社会责任层面，快手持续围绕未成年人保护、公益投入和数字普惠拓展平台的社会价值。围绕未成年人保护，未成年人模式人工审核规则已增至120多项，并通过独立算法、信息池优化和专项运营，持续增加教育类、知识类和积极健康内容供给。

In 2025, Kwai donated about 75.29 million yuan to public welfare projects throughout the year, and the total hours of public welfare investment reached 28648 hours. Specifically, the Kwai public welfare "Enlightening the Future School" project has improved the digital teaching conditions for rural schools by donating digital classrooms, organizing science and technology summer camps, carrying out AI interest courses, and empowering front-line teachers with AI. At present, it has donated 40 digital teaching rooms and configured more than 2000 computers in 8 provinces and regions; The 'Happiness Lecture Hall' project continues to provide digital skills training for rural anchors, women, silver age groups, young entrepreneurs, disabled people and other groups. Currently, it has entered more than 50 counties and cities across the country, helping nearly 2 million people master the digital technology of 'short video+live streaming', and building shared live streaming rooms in 8 provinces to promote more ordinary people to share digital development opportunities; The "Intangible Cultural Heritage Learning School" project continues to focus on inheritors who are located in remote areas and face difficulties in their lives or inheritance. Currently, it has systematically assisted more than 100 inheritors in difficult situations to increase their income and enhance their abilities, covering more than 200 grassroots schools and communities, benefiting over 60000 people interested in intangible cultural heritage.
2025年，快手全年公益项目共捐赠约7,529万元，公益投入总时数达28,648小时。具体来看，快手公益「启智未来学堂」项目通过捐建数字教室、组织科技夏令营、开展AI兴趣课程、用AI赋能一线教师等方式，为乡村学校提升数字化教学条件，目前已在8个省区捐建40间数字教室、配置2000余台计算机；「幸福大讲堂」项目持续为乡村主播、女性、银龄群体、青年创业者、残障人士等群体提供数字技能培训，目前已走进全国50多个县市，帮助近200万人掌握「短视频+直播」数字技术，并在8个省份建设共享直播间，推动更多普通人共享数字发展机会；「非遗传习学堂」项目则持续关注地处偏远、生活或传承遭遇困境的传承人，目前已经系统性帮扶100余位困境传承人提高收入、提升能力，覆盖基层学校、小区200余所，惠及非遗兴趣人群超过60,000人次。



AI has become an important capability that spans multiple scenarios, continuously amplifying the practical value of ESG
AI成为贯穿多场景的重要能力，持续放大ESG实践价值

AI is an important keyword in this report. By 2025, Ke Ling AI will generate over 600 million videos and surpass 60 million creators. As an important tool for Kwai to upgrade its sustainable development capability, AI is continuing to enter multiple scenarios such as content creation, advertisers and e-commerce businesses to improve efficiency, and data center energy conservation, data security, anti money laundering, recruitment fairness and risk management.
AI是本次报告中的重要关键词。2025年，可灵AI累计生成视频数超过6亿，创作者规模突破6000万。作为快手可持续发展能力升级的重要工具，AI正持续进入内容创作、广告主和电商商家经营提效，以及数据中心节能、数据安全、反洗钱、招募公平与风险治理等多个场景。

In June 2025, in the "All Society Anti fraud Youth in Action" activity jointly launched by the Criminal Investigation Bureau of the Ministry of Public Security, the National Anti fraud Center and other departments, Kwai released the anti fraud short film "Crazy Tool Man" created with the help of the Kering video generation model. The film vividly reveals the tricks and techniques of telecommunications network fraud through the stories of fraud in the animal kingdom, and also demonstrates the innovative application value of AI video generation technology in public issues such as anti fraud propaganda.
2025年6月，在由公安部刑事侦查局、国家反诈中心等部门联合发起的「全社会反诈青年在行动」活动中，快手发布借助可灵视频生成大模型创作的反诈短片《疯狂工具人》。该片透过动物界的诈骗故事，生动揭示电信网络诈骗的套路和手法，也展现出AI视频生成技术在反诈欺宣传等公共议题中的创新应用价值。

Focusing on data security and AI governance, Kwai is also continuously consolidating its underlying capabilities. At the AI governance level, Kwai is also continuously improving the system and normative system. During the reporting period, the company formulated and implemented multiple internal policies, including the "Artificial Intelligence Generated Synthetic Content Identification Management System," "Big Model and AIGC Application Security Specification," and "Big Model Security Specification; The large model development and service platform has newly obtained ISO 42001 certification for artificial intelligence management systems, and has completed filing in accordance with GB/T 45654-2025 "Basic Requirements for Network Security Technology Generative Artificial Intelligence Service Security".
围绕数据安全与AI治理，快手也在持续夯实底层能力。在AI治理层面，快手也在持续完善制度与规范体系。报告期间内，公司制定并实施《人工智能生成合成内容标识管理制度》《大模型与AIGC应用安全规范》《大模型安全规范》等多项内部政策；大模型开发与服务平台新获得ISO 42001人工智能管理系统认证，并依据GB/T 45654-2025《网络安全技术生成式人工智能服务安全基本要求》完成备案。

At the same time, AI is also unleashing value in more business and organizational scenarios. According to the data, the AI intelligent auxiliary link of Kwai flashlight's product release has avoided 2.67 million products from being taken off the shelves, and saved more than 38 million GMV for businesses; In the fourth quarter of 2025, Kwai launched the "National AI Application Challenge", which precipitated 168 verified AI practices and further promoted the in-depth organization of AI capabilities.
与此同时，AI也在更多经营和组织场景中释放价值。数据显示，快手电筒的商品发布AI智能辅助环节累计避免267多万个商品下架，为商家挽回GMV超3800万元；2025年第四季度，快手发起「全民AI应用挑战赛」，沉淀168个已验证AI实践，进一步推动AI能力深入组织。



Steady consolidation of governance mechanisms and organizational capabilities, further recognition of long-term value
治理机制与组织能力稳步夯实，长期价值进一步获得认可

Kwai continued to improve the governance mechanism, and promoted ESG requirements to be more deeply integrated into supplier management, business ethics construction, organizational development and other links, laying a solid foundation for long-term value creation.
快手持续完善治理机制，推动ESG要求更深入地融入供货商管理、商业道德建设和组织发展等环节，为长期价值创造夯实基础。

In terms of supply chain management, Kwai has incorporated ESG requirements into the supplier access, evaluation and management process. All warehousing suppliers have signed the Supplier Warehousing Commitment, and carried out performance assessment and acceptance evaluation on 468 suppliers during the year, with a year-on-year increase of 70.8%. In terms of business ethics and integrity construction, Kwai improved the integrity and compliance system training, with 100% coverage of online training for new employees and 98.9% coverage of compulsory integrity examination for all employees.
供应链管理方面，快手已将ESG要求纳入供货商准入、评估与管理流程，所有入库供货商均签署《供货商入库承诺书》，并在年内对468家供货商开展绩效考核与验收评价，同比增70.8%。在商业道德与廉洁建设方面，快手完善廉正合规体系培训，新进员工在线培训覆盖率达100%，全员强制廉正考试覆盖率达98.9%。

At the employee and organizational level, Kwai attaches importance to talents through every link of recruitment, cultivation, development, etc., and is committed to creating a career ecology of continuous growth for employees. In 2025, Kwai won 10 recruitment awards including LinkedIn's "2025 Global Talent Attractive Employer", and the overall eNPS of human services reached 89.5%, up 5.2% year on year; Kwai Middle School opened 4767 courses throughout the year, and the total training time exceeded 1.16 million hours. In addition, Kwai released the Employee Diversity Policy and the Board Member Diversity Policy to build a more inclusive, equal and diverse working environment.
员工与组织层面，快手对人才的重视贯穿招聘、培育、发展等每一个环节，致力于为员工打造持续成长的职涯生态。2025年，快手荣获领英「2025全球人才吸引力雇主」等10项招聘奖项，人力服务整体eNPS达到89.5%，同比提升5.2%；快手中学全年开设课程4,767门，培训总时长超116万小时。此外，快手发布了《员工多元化政策》和《董事会成员多元化政策》，建构更加包容、平等和多元的工作环境。

While continuing to promote environmental, social and governance practices, Kwai's performance in the mainstream rating system has also been further improved. In 2025, Kwai will be improved in the mainstream rating system: the S&P Global CSA score will be raised from 33 to 46, and the Hang Seng Index's sustainable development rating will be raised from A to A. This shows that Kwai's continuous investment in the construction of sustainable development system, responsibility practice and governance capability is further recognized by the industry.
在持续推进环境、社会与治理实践的同时，快手在主流评级体系中的表现也进一步提升。2025年，快手在主流评级体系中实现提升：标普Global CSA得分由33分提升至46分及恒生指数公司可持续发展评级由A-提升至A级。这表明，快手在可持续发展体系建设、责任实践与治理能力方面的持续投入，正进一步获得行业认可。

Kwai said that in the future, it will continue to integrate the ESG concept into governance, operation and innovation, continue to expand the application boundary of AI enabling sustainable development, connect goodwill with technology, and create long-term value.
快手表示，未来将持续把ESG理念融入治理、营运与创新之中，持续拓展AI赋能可持续发展的应用边界，以科技连接善意，创造长期价值。

(Using AI translation)
（使用AI翻译）