It's another year of IFA, and this year I once again led the Lei Technology IFA exhibition delegation to Berlin. Before entering the exhibition hall, I felt the strong Chinese style - Chinese AI hard technology manufacturers almost contracted the exterior of IFA. This year's IFA, AI, robots, and smart living are still the most intensive keywords.
The exhibition booth of Haier Smart Home can particularly illustrate this change. In the Haier Smart Home exhibition area, three major brands, Haier, Candy, and Hoover, made their debut, and also set up three AI scenarios: smart living room, smart cleaning and care, and smart diet. In the past, each household appliance completed its own action, but now they are starting to handle the same thing together. The refrigerator uses AI Eye 2.0 to identify ingredients and storage locations, further participating in ingredient management; The four cylinder washing machine continues to advance towards automation in clothing recognition, classification, and care; The oven is equipped with AI technology to achieve full process intelligence from cooking to purification.
Home appliances have AI, what's next? In the past, smart homes relied more on users issuing commands, and perception technologies such as AI Eye supplemented the step of machines actively understanding the environment. This year, Haier Smart Home has taken another step forward by allowing different devices to jointly handle a real task. Robots are also gradually entering this system, and this IFA showcased embodied robots, washing robots, cleaning robots, and companion robots.
又是一年IFA，今年我再次带队雷科技IFA探展团来了柏林，还没进展馆就感受到浓浓的中国风——中国AI硬科技厂商几乎承包了IFA的外立面。今年的IFA，AI、机器人和智能生活依然是最密集的关键词。
海尔智家的展台尤其能说明这种变化。海尔智家展区里，海尔、Candy、Hoover三大品牌亮相，还搭出了智慧客厅、智慧洗护、智慧饮食三类AI场景。过去每台家电各自完成一个动作，现在它们开始一起处理同一件事。冰箱通过AI之眼2.0识别食材和存放位置，进一步参与食材管理；四筒洗衣机把衣物识别、分类洗护继续往自动化推进；烤箱搭载AI技术，实现从烹饪到净化的全流程智能化。
家电有了AI，接下来呢？过去智能家居更多依赖用户发出指令，AI之眼这类感知技术补上的是机器主动理解环境这一步。到了今年，海尔智家还往前多走了一步，让不同设备可以共同处理一个真实任务。机器人也在慢慢进入这套系统，本次IFA展示了具身机器人、洗护机器人、清洁机器人和陪伴机器人。
The difficulty of AI life lies in connecting the 'home'. Haier Smart Home has extended its smart home from the home to the outdoors, creating a "home+full scene" smart experience: "home+car", "home+community", "home+travel" and other scenarios. Overseas, in the "the Belt and Road" countries and regions, the Haismart platform connects more than 100 million devices and has more than 14 million monthly active users; In the Americas, Europe, and Australia, the SmartHQ platform has over 5 million active users and 21 million+connected products.
Globalization has come this far, and selling is just the first step. European consumers have their own preferences, with Haier Smart Home's ultra energy-efficient refrigerator achieving A-35% energy consumption and NX11 washing machine achieving A-75%. Haier Smart Home currently has 10 research and development centers, 35 industrial parks, and 173 manufacturing centers worldwide, and continues to localize its "four in one" logistics, service, marketing, and information networks. According to Euromonitor International data, Haier has ranked first in global retail sales of large household appliance brands for 17 consecutive years, and Haier Smart Home has also obtained the certification of the world's top smart home sales enterprise. The evolution from AI products to AI scenarios, and then to AI life, is supported by Haier Smart Home's platform service capabilities and deep globalization system accumulated over the years.
AI生活，难在把“家”连起来。海尔智家已经将智慧家庭从家里向室外延伸，打造出“人家+全场景”智慧体验：“人家+车”“人家+社区”“人家+出行”等场景。海外方面，在“一带一路”国家和地区，Haismart平台连接设备超1亿台、拥有超1400万月活用户；在美洲、欧洲和澳洲，SmartHQ平台拥有超500万活跃用户、2100万+联网产品。
全球化走到今天，卖出去只是第一步。欧洲消费者有自身偏好，海尔智家展示的超节能冰箱做到A-35%能耗，NX11洗衣机达到A-75%。海尔智家目前在全球拥有10大研发中心、35个工业园、173个制造中心，“四网合一”物流、服务、营销和信息网络持续本土化。欧睿国际数据显示，海尔居全球大型家用电器品牌零售量17连冠，海尔智家还收获了全球智慧家庭销售额第一企业认证。从AI产品到AI场景，再到AI生活的进化，背后撑起这些体验的，是海尔智家多年积累的平台服务能力和深度全球化体系。
(Using AI translation)
（使用AI翻译）
