On September 11th, the 2026 Turin Auto Show kicked off, featuring six major brands under Great Wall Motors, including Haval, Wei, Tank SUV, Ora, Great Wall Cannon, and Great Wall Soul Motorcycle. Models such as the Great Wall Euler 5, Tank 300Hi4-T, Haval Raptors, Wei brand Gaoshan, Shanhaipao Hi4-T, and Great Wall Soul S2000GL have attracted much attention.
During the exhibition, the Great Wall Ora 5 won the "TADA Turin Automotive Design Award for Best Interior Design for Family Cars" for its exquisite and user centered cabin space that integrates comfort, technology, and daily practicality. The Tank 300Hi4-T won the "TADA Turin Automotive Design Award for Best Technological Innovation in Luxury Cars" for its Hi4-T architecture that combines the efficient and instantaneous torque output of electric drive systems with mechanical four-wheel drive systems.
At the auto show, Italian consumers and media approached Great Wall Motors to experience its design and technological strength, and based on their on-site experience, they praised the value of Great Wall Motors products. At the Turin Auto Show, Great Wall Motors not only won high recognition in the market, but also demonstrated its confidence and determination to deeply cultivate the Italian and European markets.
9月11日，2026都灵车展拉开帷幕，长城汽车旗下哈弗、魏牌、坦克SUV、欧拉、长城炮和长城灵魂摩托六大品牌一并登场。长城欧拉5、坦克300Hi4-T、哈弗猛龙、魏牌高山、山海炮Hi4-T和长城灵魂S2000GL等车型备受关注。
展会期间，长城欧拉5凭借“将舒适性、科技感与日常实用性融为一体，精致且以用户为中心的座舱空间”，荣膺“TADA都灵汽车设计奖家庭用车最佳内饰设计奖”。坦克300Hi4-T则凭借“将电驱系统的高效和瞬时扭矩输出，与机械四轮驱动系统相结合”的Hi4-T架构，荣获“TADA都灵汽车设计奖豪华车最佳技术创新奖”。
车展现场，广大意大利消费者、媒体走近长城汽车，体验其设计和技术实力，并基于现场体验，纷纷点赞长城汽车产品价值。本次都灵车展，长城汽车不仅在市场层面赢得高度认可，更展现出深耕意大利和欧洲市场的底气与决心。
Two international awards, one national car business card. The Great Wall Ora 5 and Tank 300Hi4-T both won international awards, which is one of the core highlights of Great Wall Motors' participation in this exhibition. This means that Great Wall Motors' design and technical level are excellent, and they have been highly recognized by professional judges in Turin, a global automotive design hub, once again reflecting Changcheng Motors' cutting-edge automotive heritage.
High value awards are not only the soft power of enterprises, but also the hard support of brands. Adhering to the mission of "promoting the transformation of China's automobile industry from large to strong", Great Wall Motors is committed to gaining more authoritative honors in high potential markets such as Europe. While continuously enhancing its global influence, it has become a "hot stamping business card" for Chinese automobiles to go global.
Gain multiple recognitions and present multidimensional advantages. Behind the high popularity of the exhibition is the solid industry accumulation of Great Wall Motors. Through press conferences and outstanding user value, Great Wall Motors demonstrated its comprehensive strength at the auto show and gained market recognition in design, products, technology, and other dimensions.
两项国际大奖，一张国车名片。长城欧拉5和坦克300Hi4-T双双斩获国际大奖，是长城汽车此次参展的核心亮点之一，意味着长城汽车的设计和技术水平过硬，在都灵这一全球汽车设计重镇受到专业评委的高度肯定，再度体现出长城汽车位列全球前沿的造车底蕴。
高含金量奖项，既是企业软实力，也是品牌硬支撑。秉持“推动中国汽车产业从大变强”的使命感，长城汽车致力在欧洲等高势能市场收获更多权威荣誉，在不断提升全球影响力的同时，成为中国汽车走向世界的一张“烫金名片”。
收获多重认可，呈现多维优势。高人气参展背后，是长城汽车厚实的产业积淀。通过发布会和出众用户价值，长城汽车在车展上诠释综合实力，在设计、产品、技术等维度收获市场认可。
Design and innovation capabilities are another highlight of Great Wall Motors at the Turin Auto Show. Great Wall Motors focuses on user experience, pursues effective collaboration in design, engineering, and validation, emphasizes localization adaptation, implements multi power routes, strengthens product quality, and truly meets the diverse needs of global users.
In terms of product dimension, a large number of Italian consumers and media are full of enthusiasm. Through static experience and test drive, they actively feel and like the Great Wall Ora 5, Tank 300Hi4-T and other models, proving that whether it is tough off-road, outdoor exploration, urban commuting or family travel, the Great Wall full scene product matrix can meet the high production capacity needs of the local market.
In terms of technology, Great Wall Motors has brought core technologies such as Great Wall Hi4 and Great Wall Hi2, and demonstrated its hardcore competitiveness in the field of intelligence. Great Wall Motors started its intelligent layout as early as 2011, forming a "long board" in the fields of algorithms, computing power, and data. At this auto show, Great Wall Motors' fully self-developed Coffee OS intelligent cockpit system, which is compatible with multiple high computing platforms, and its advanced intelligent assisted driving product set based on travel scenarios - Coffee Pilot intelligent assisted driving system - have both received high praise from consumers.
设计和创新能力是长城汽车在都灵车展的又一亮点。长城汽车聚焦用户体验，追求设计、工程和验证的有效协同，注重本土化适配、落地多动力路线、强化产品品质，真正满足全球用户的多样需求。
产品维度，大批意大利消费者和媒体满怀热情，通过静态体验和试乘试驾，踊跃感受长城欧拉5、坦克300Hi4-T等车型并点赞，印证无论是硬派越野、户外探索、城市通勤还是家庭出行，长城全场景产品矩阵均能满足当地市场的高产品力需求。
科技维度，长城汽车带来长城Hi4、长城Hi2等核心技术，并展现了在智能化领域的硬核竞争力。长城汽车早在2011年便开启智能化布局，在算法、算力和数据领域形成“长板”。本次车展，长城汽车全栈自研、可兼容多种高算力平台的Coffee OS智能座舱系统和以出行场景为根本的先进智能辅助驾驶产品集——Coffee Pilot智能辅助驾驶系统均广受消费者好评。
In addition, through the Turin Auto Show, Great Wall Motors further enhances its brand awareness in the Italian and European markets. With the steady development of sales network and market influence, Great Wall Motors' system strength advantage will continue to strengthen.
A new narrative of high-quality overseas deployment with full power layout. Based on the global market, it has been a consistent strategy of Great Wall Motors. This participation in the Turin Auto Show and continuous layout in the European market is essentially a gradual development based on globalization and the full power route. Currently, Great Wall Motors is promoting the "ONE GWM" brand strategy, practicing the win-win concept of "local, for local", and promoting comprehensive overseas research, production, supply, sales, and service. It has over 17 million global users, more than 1700 overseas sales channels, and overseas sales of over 2 million vehicles. Looking towards the future, Great Wall Motors will continue to maintain a global perspective, focus on the European market, accelerate the process of globalization, and provide better products to serve a better life, continuously creating value for the advancement of China's automotive industry during the 15th Five Year Plan period.
此外通过都灵车展，长城汽车进一步提升在意大利和欧洲市场的品牌认知度。伴随销售网络和市场影响力的稳步发展，长城汽车的体系力优势也将持续强化。
全动力布局的高质量出海新叙事。立足全球市场，是长城汽车一以贯之的战略。此次投身都灵车展、持续布局欧洲市场，本质上是基于全球化发展和全动力路线的一次厚积薄发。当前，长城汽车推进“ONE GWM”品牌战略，践行“在当地，为当地”的共赢理念，推进研、产、供、销、服全面出海，已拥有全球用户超1700万，海外销售渠道超1700家，海外销量超200万辆。面向未来，长城汽车将继续保持全球视野、发力欧洲市场，提速全球化进程，以更优产品服务美好生活，为中国汽车产业进阶“十五五”持续创造价值。
(Using AI translation)
（使用AI翻译）
