Project Overview

案例概述

XPENG has established "technology + sustainability" as its guiding compass for long-term growth, joining forces with diverse stakeholders to to promote sustainability. In October 2021, the company donated funds to establish the XPENG Foundation, the first new-energy vehicle maker’s foundation dedicated to ecological and environmental issues. On June 5, 2022, it officially launched the "XPENG Green Home Environmental Science Education Program", designed to effectively disseminating the latest knowledge on climate change, energy transition, and biodiversity conservation to children aged 3–15 and their parents. The program seeks to raise awareness of ecological issues among this target group and enhance their ability to understand and adapt to environmental changes.

小鹏汽车将“科技+可持续”作为企业行稳致远的航向标，携手多方力量共筑可持续；于2021年10月捐资成立了新势力车企首家聚焦生态环境议题的小鹏公益基金会，2022年6月5日正式启动“小鹏绿色家园环境科学教育项目”，旨在面向3-15岁儿童及其父母有效传播气候变化、能源变革和生物多样性保护等生态环境最新知识，以提升该目标群体对生态环境问题的关注，增进其理解和适应生态环境变化的能力。

By June 2025, XPENG had rolled out multiple themed environmental science education courses and teaching toolkits, including "Elephants Going Home," "Little Birds, Assemble!," and "Low-Carbon Travelers." For four consecutive years, it has released the "60 Eco Kids' Books". It has mobilized over 1,500 employees, vehicle owners, teachers, and student volunteers, and collaborating with Socially responsible organizations and NPOs, XPENG has supported schools and  NPOs in conducting more than 2,200 environmental education activities—averaging two events per day. These initiatives have taken place at XPENG showrooms, primary and secondary schools, and urban and rural communities, directly benefiting over 70,000 children and adolescents.

截至2025年6月，陆续推出「大象要回家」「小鸟集合啦」「低碳出行家」等多个主题环境科学教育课程和教具产品、连续4年发布“生态童书60”书单，动员超过1500名员工、车主和师生志愿者，联合向善伙伴、公益机构等助力环境科学教育事业，累计支持学校、公益组织等开展2200多场环境教育活动，平均每天都有2场活动开展，覆盖小鹏汽车门店、中小学校和城乡社区等场景，直接服务适龄少年儿童超70000人。

Company/Organization Profile

机构简介

XPENG is dedicated to pioneering the future of mobility through technological exploration, establishing itself as an "Explorer of Future Mobility" .The company's headquarters is located in Guangzhou, with research and development centers in Beijing, Shanghai, Shenzhen, Zhaoqing, Yangzhou, and other locations. It has also established smart manufacturing bases in Zhaoqing and Guangzhou.

小鹏汽车致力于通过探索科技，引领未来出行变革，做“未来出行探索者”。公司总部位于广州，在北京、上海、深圳、肇庆、扬州等地设有研发中心，并在肇庆和广州布局智能制造基地。

Expanding globally, XPENG has set up an R&D center in the United States and branches in multiple European countries.The company remains committed to full-stack in-house research and development of intelligent driving assistance software while advancing core hardware technologies,delivering an exceptional smart driving and riding experience for its users.

同时，小鹏汽车面向全球进行研发和销售布局，已在美国设立研发中心、在欧洲多地设立分公司。小鹏汽车坚持全栈自主研发智能辅助驾驶软件和开发核心硬件，为用户带来卓越的智能驾乘体验。

Project Outcome

项目成果

1. Deepening Environmental Science Education: Sowing 70,000+ "Seeds of Sustainability"

Since June 5, 2022, the XPENG Green Home Environmental Science Education Project has successively launched multiple themed environmental science education courses and educational toolkits and products such as "Elephants Going Home," "Little Birds, Assemble! "and "Low-Carbon Travelers", and combined with public-benefit science outreach initiatives such as "Little P Enters the Classroom" to spread green, low-carbon, and intelligent travel concepts in a gamified way in school and community spaces, disseminating knowledge and concepts about climate change, low-carbon travel, environmental protection, and biodiversity conservation to teenagers, contributing to the cause of environmental science education.

By March 2025, the program had mobilized over 1,500 employees, car owners, and teacher-student volunteers, and jointly with like-minded enterprises and NPOs, has cumulatively supported schools, NPOs, etc. to carry out over 2,200 environmental education activities, with an average of 2 activities per day, covering XPENG Motors' national stores, primary and secondary schools, communities, etc. diverse settings, directly serving over 70,000 school-age children , thereby effectively enhancing the target group's awareness and willingness to act on issues such as climate change and biodiversity.

1. 深耕环境科学教育，种下了70000+颗“绿色种子”

自2022年6月5日起，小鹏绿色家园环境科学教育项目先后推出「大象要回家」「小鸟集合啦」「低碳出行家」等多个主题环境科学教育课程和教具产品，并结合“小P进课堂”等公益科普行动，在学校空间、社区空间中用游戏化的方式传播绿色、低碳和智能化的出行理念，面向青少年传播关于气候变化、低碳出行、绿色环保、守护生物多样性的知识与理念，助力环境科学教育事业。截至2025年3月，已动员超过1500名员工、车主和师生志愿者，联合向善企业、公益机构，累计支持学校、公益组织等开展2200多场环境教育活动，平均每天都有2场活动开展，覆盖小鹏汽车全国门店、中小学校和社区等多元空间场景，直接服务适龄少年儿童超70000人，有效提升目标群体对气候变化、生物多样性等议题的认知与行动意愿。

2. Four Consecutive Years of Releasing the "60 Eco Kids' Books's Books" List: Fostering a Green Lifestyle

Since 2022, on Earth Day and World Book Day each year, XPENG Foundation has partnered with the Shenzhen IREAD Foundation and multiple socially responsible organizations to release the "60 Eco Kids' Books's Books" list for four consecutive years. Cumulatively recommending 240 high-quality children's books (sets), the list targets readers aged 3 to 12 and covers popular themes such as climate change, clean energy, biodiversity, and low-carbon living across three categories: science, literature, and humanities. It serves as a professional guide for families, schools, and society to enhance ecological knowledge, literacy, and action through reading, promoting ecological civilization and a green lifestyle.

2. 连续4年发布“生态童书60”书单，营造绿色生活风尚

自2022年起，每年世界地球日与世界读书日，小鹏公益携手深圳市爱阅公益基金会及多家向善伙伴，连续4年发布“生态童书60”书单，累计推荐优质童书240册（套），覆盖3到12岁读者群体，涵盖科普、文学、人文三大类别，重点收录了反映气候变化、清洁能源和生物多样性、低碳生活等热点题材的童书，为家庭、学校及社会提供专业生态童书阅读指南，倡导家庭、学校和社会组织等与孩子一起在阅读中提升生态环境知识、素养和行动力，传播生态文明理念，营造绿色生活风尚。

3. Collaborating with 500+ XPENG Showrooms Nationwide: Creating Public "Green Knowledge Hubs"

Since 2024, XPENG Foundation and XPENG's marketing and service teams have jointly organized a series of environmental science education activities focused on climate change, green energy, and biodiversity. XPENG showrooms nationwide have been transformed into public environmental education classrooms. In 2025, XPENG Foundation partnered with 100+ XPENG showrooms across China to participate in the "Hand in Hand, Reading the Book of Earth" public welfare reading initiative, with 500+ showrooms fully promoting and disseminating knowledge on green technology.

3. 联合小鹏汽车全国500+门店，打造面向公众的“绿色知识窗口”

自2024年以来，小鹏公益和小鹏汽车营销服团队联合策划了一系列气候变化、绿色能源和生物多样性主题的环境科学教育活动，小鹏全国门店化身为面向大众的环境教育课堂。2025年，小鹏公益联合小鹏汽车全国100+门店参与“大手牵小手·共读地球这本书”公益阅读倡导，500+门店全力宣发，传递绿色科技知识。

4. Engaging 7,830 Vehicle Owners in Low-Carbon Travel: Jointly Protecting Xishuangbanna Tropical Rainforest

In October 2023, XPENG organized a million-kilometer smart driving event for XPENG G6 owners, engaging 7,830 participants in low-carbon travel. The initiative collectively donated RMB 680,000 to support the Xishuangbanna tropical rainforest conservation project, achieving dual environmental benefits of transportation emission reduction and ecological restoration.

4. 带动7830位车主绿色低碳出行，共同守护西双版纳热带雨林

2023年10月，小鹏汽车组织小鹏G6车主百万公里智驾活动，共带动7830位车主参与低碳出行，并联合捐赠68万元用于西双版纳热带雨林保护项目，实现交通减排与生态修复的双重环境效益。

Project Highlights

项目亮点

The project leverages XPENG’s technological expertise, collaborates with key stakeholders, and utilizes its nationwide showroom network to unlock the green potential of diverse spaces through product-driven, gamified, and scenario-based design approaches. It has been recognized with several prestigious awards, including the “Exemplary Case of Popularizing Eco-Environmental Sci-Tech Achievements” by the Chinese Society for Environmental Sciences(CSES), the “Annual Science Promotion Unit” award by China Society of Automotive Engineers(China SAE), and the “Annual Progressive Philanthropy Initiative”award by South Weekend.

项目依托小鹏汽车科技基因、相关方力量及全国门店网络，通过产品化、游戏化、场景化设计，激活多元空间绿色潜能；获中国环境科学学会“年度生态环境科技成果科普化典型案例”、中国汽车工程学会 “年度科普单位” 及《南方周末》“年度公益进取”等奖项。

Project Implementation

项目实施

Since its establishment in October 2021, the XPENG Foundation has been committed to its mission of "effectively disseminating knowledge about climate change, biodiversity, and green energy to the public, as well as promoting and deepening sustainable lifestyles." The "XPENG Green Home Environmental Science Education Program," launched in 2022, is dedicated to ecological and environmental education for youth, exploring innovative models for environmental science education across diverse settings, with the vision of turning every place reached by the XPENG community into a "Green Home."

小鹏公益自2021年10月成立起即确立了“面向公众有效传播关于气候变化、生物多样性和绿色能源的生态环境知识，普及和深化可持续的生活方式”的使命。于2022年发起的「小鹏公益绿色家园环境科学教育项目」致力于青少年生态环境教育，探索不同空间场景的环境科学教育模式，愿鹏友所致皆为“绿色家园”。

Phase 1 (2021–2022): Exploring Gamified and Scenario-Based Eco-Education Products and Activities
Children are both vulnerable to climate impacts and essential actors for future change. Enhancing climate literacy among young people is a crucial step toward achieving the Sustainable Development Goals (SDGs). Guided by a product-oriented, gamified, and scenario-based design approach, we developed educational tabletop games such as "Elephants Going Home" and "Little Birds, Assemble!" for use in schools and communities, focusing on themes like climate and biodiversity. We also released the "60 Eco Kids' Books", providing families, schools, and communities with a professional guide to enhance ecological knowledge, literacy, and action through reading while promoting the values of ecological civilization.

第一阶段（2021-2022年）：探索“游戏化+场景化”生态环境主题科普产品及活动

儿童是气候脆弱群体，也是未来行动力量，提升儿童气候素养成为实现可持续发展目标（SDGs）的关键一环。我们基于“产品化、游戏化、场景化”产品设计思维，面向学校及社区空间使用需求，陆续推出「大象要回家」「小鸟集合啦」等气候及生物多样性主题科普桌游产品；并发布「生态童书60」书单，为家庭、学校及社会提供专业生态童书阅读指南，在阅读中提升生态环境知识、素养和行动力，传播生态文明理念。

Phase 2 (2023–Present): Expanding Green Spaces Through Cross-Sector Collaboration
In 2023, the XPENG Foundation brought together over 200 employee and vehicle-owner volunteers. With support from professional organizations in the automotive, carbon neutrality, and environmental protection sectors, XPENG’s expertise in smart driving, triple-electric technology, green manufacturing, and flying cars was transformed into accessible and engaging educational products and curricula under the "Low-Carbon Travelers" initiative. These resources support environmental science education activities led by families, schools, and social organizations. By March 2025, the "Low-Carbon Travelers" project alone had conducted over 250 public benefit activities across China, directly serving more than 20,000 children and adolescents.

第二阶段（2023年至今）：携手多方跨界合作，开拓更多绿色空间

2023年，小鹏公益召集200多名小鹏汽车员工和车主志愿者，在汽车、双碳、环保等领域专业机构的支持下，将小鹏汽车在智能驾驶、三电技术、绿色制造、飞行汽车等方面的积累，变成孩子们能看懂的、喜欢玩的、在手边的科普产品及课程「低碳出行家」，支持家庭、学校和社会组织等开展环境科学教育活动。截至2025年3月，仅「低碳出行家」项目已在全国累计开展超过250场公益活动，直接服务超过20,000名适龄儿童和青少年。

1. Corporate-NGO Collaboration: Bringing Low-Carbon Science into Schools

In September 2024, XPENG Motors and the Beijing Auto Museum jointly launched a public funding initiative, supporting 39 partners from 13 schools (including K-12 schools, universities, and vocational colleges) across 17 provinces(municipalities /autonomous regions), as well as 20 nonprofits and 6 volunteer groups. These partners introduced educational products to communities and schools through activities such as community events, charity fairs, and science classes. In August 2025, the two parties collaborated to launch "Low-Carbon Travelers 2.0," which translates XPENG’ innovations in green design, smart driving, and battery technology into child-friendly content. Overcoming the challenge of converting "technical language" into "educational language," this tabletop game is designed for audiences aged 6 and above, helping to expand the reach of environmental science education.

1. 社企合作，带动低碳科普进校园

2024年9月，小鹏汽车与北京汽车博物馆联合发起公益资助计划，资助全国17个省（直辖市/自治区）13所学校（中小学、普通高校和职业院校）、20个非营利组织、6个志愿团体的39位公益伙伴将产品带到社区、学校，融入社区活动、公益集市、科学课堂等场景；2025年8月，双方联合推出「低碳出行家2.0」，将小鹏汽车在绿色设计、智能驾驶、电池技术等方面的创新实践转化为儿童可理解的科普知识，克服了“技术语言”向“教育语言”的转译困难，打造适合6+岁人群的低碳科普桌游产品，助力环境科普教育开拓更多绿色空间。

2. Employee Volunteering: Supporting Parents as Classroom Educators

Surveys revealed that many employees who are parents sought support for "Parent Classroom" activities, hoping to access educational toolkits that are easy to use, engaging, and educationally effective. The XPENG Foundation initiated the "Little P Enters the Classroom" campaign, recruiting employee volunteers to use the "Low-Carbon Travelers" curriculum kit and serve as instructors in schools. As of May 2025, 39 XPENG volunteers had participated in the program.

2. 员工公益，专业助力家长进课堂

通过调研发现，不少已婚育的员工有“家长课堂”的任务需求，他们希望能获得一套易操作、趣味性强且能让孩子学有所获的课程工具包。小鹏公益发起“小P进课堂”公益科普行动，招募员工志愿者，使用《低碳出行家》课程包，主动申报学校的“家长课堂”讲师，向儿童青少年开展环境科学教育，截至2025年5月，累计共有39名小鹏志愿者参与该计划。

3. Innovative Use of Retail Spaces: Creating "Green Knowledge Hubs"

Leveraging XPENG’s nationwide showroom network, the Foundation invited instructors to host workshops and parent-child activities such as "Family Reading Sessions" and "Science Workshops." By March 2025, 20 science education workshops had been held, reaching over 200 parent-child groups.
In 2025, more than 100 XPENG showrooms joined the "Hand in Hand, Reading the Book of Earth" charity reading initiative, with over 500 showrooms participating in efforts to spread knowledge about green technology.

3. 创新门店场景，打造“绿色知识窗口”

小鹏公益依托全国小鹏汽车门店，邀请讲师以工作坊的形式，通过持续开展“亲子共读会”“科普工作坊”等亲子科普活动，截至2025年3月，已累计落地20场科普游戏工作坊，覆盖超200组亲子家庭；

2025年，小鹏汽车全国100+门店参与“大手牵小手·共读地球这本书”公益阅读倡导，500+门店加入行动传递绿色科技知识。

Project Impact & Sustainability

项目影响力、可推广性与可持续性

This project innovatively leverages corporate resources, stakeholder collaboration, and green spaces in an integrated manner. On one hand, it transforms enterprise expertise into accessible science education resources, integrating innovations such as new energy vehicles, AI, green manufacturing, and flying cars into science education content, enhancing its relevance and appeal. On the other hand, it breaks the constraints of traditional educational settings by converting diverse spaces including showrooms, museums, communities, and schools into vibrant green learning environments, activating more sustainable spaces and enabling multi-point public engagement.

本项目创新性地调动企业资源、相关方力量与绿色空间使用相结合，一方面，将企业资源转化为科普资源，将新能源汽车、AI、绿色制造、飞行汽车等技术创新融入科普内容，提升科普内容的前沿性与吸引力；另一方面，突破传统教育场景限制，将门店、博物馆、社区、学校等多元空间转化为绿色空间，激活更多绿色空间，实现与公众多点触达。

Looking ahead, the initiative will continue to harness corporate strengths to drive “tech for good”, expanding the development of AI-enhanced courses, optimizing the product ecosystem, and deepening collaboration with schools, communities, and cultural institutions. These efforts aim to ensure the sustainable operation of the environmental science education program and continuously amplify its social impact.

未来，将基于企业优势驱动“科技向善”，拓展AI+课程的研发，持续优化产品体系，深化与学校、社区及文化场馆的合作，推动环境科学教育项目的可持续运营与社会效益持续提升。

(Using AI translation)

（使用AI翻译）