Company/Organization Profile

Shanghai Carbon Secret Museum is China’s first theme museum dedicated to low-carbon lifestyles. Located in Heping Park, Hongkou District, Shanghai, it covers a total floor area of 1,044.78 square meters.

Characterized by its distinctive features of "breathable, warm, low-carbon-oriented and engaging", the museum upholds the core philosophy of "Low-carbon Living, in Harmony with Nature". It integrates multiple functions including exhibition, immersive experience, education, leisure and cultural creativity.

The museum attaches great importance to low-carbon science popularization and education. It has pioneered a dual-track model of teacher training and student research-based learning, and built a regular science popularization activity system.

A public welfare activity on low-carbon environmental protection is held every two weeks, including science lectures, educational study tours, creative handcraft workshops and other diverse forms.

Shanghai Carbon Secret Museum has received multiple honors and certifications, such as the "Dual Carbon" Goals Ecological Judicial Practice Base and Shanghai Science Popularization Base.

It is also listed among the first batch of National Youth Ecological Civilization Education Practice Venues and recognized as a Green and Low-Carbon Typical Case by the Ministry of Ecology and Environment.

机构简介

上海碳秘馆为首家低碳生活主题馆，坐落于上海市虹口区和平公园内，总建筑面积1044.78平方米。场馆以“会呼吸、有温度、懂低碳、有趣味”为鲜明特色，围绕“低碳生活，与自然和平相处”的核心理念，集展示、体验、教育、休闲、文创等功能于一体。场馆高度重视低碳科普教育，首创“教师研训、学生研学”双轨并行模式，并建立了常态化科普活动机制，每两周举办一场低碳环保公益活动，涵盖科普讲座、教育研学、创意手作等多种类型。

上海碳秘馆已荣获“双碳”目标生态司法实践基地、上海市科普基地等多项授牌及荣誉，入选全国首批青少年生态文明教育实践场馆、生态环境部绿色低碳典型案例。

Project Overview

Current Problems

As global warming intensifies, the public still has a rather vague understanding of low‑carbon concepts such as carbon footprint and carbon neutrality, and the adoption rate of low‑carbon lifestyles remains low.

Cause Analysis

First, low‑carbon science popularization education has long been dominated by theoretical lecturing, lacking perceptible and interactive experiential scenarios.

Second, low‑carbon technologies and products are disconnected from residents’ daily lives, making it difficult for the public to connect the macro‑level "Dual Carbon" goals with their micro‑level individual behaviors.

Third, there is a lack of routine platforms and incentive mechanisms to encourage public participation in green and low‑carbon actions.

Improvement Goals

Leveraging Shanghai Carbon Secret Museum – China’s first theme museum dedicated to low‑carbon lifestyles – and adopting the narrative logic of "Warning – Action – Results – Vision", the project transforms abstract carbon‑related knowledge into tangible on‑site experiences through innovative mediums such as an immersive cinema, interactive exhibits and the zero‑carbon coffee lab.

It aims to establish the museum as the premier experience venue for citizens to explore low‑carbon living, a popular hub for low‑carbon science outreach, and a new landmark of low‑carbon fashion, thereby advancing the shift of low‑carbon concepts from government‑led to universal public participation.

项目背景

问题现状：

随着全球气候变暖加剧，公众对碳足迹、碳中和等低碳概念的认知仍较为模糊，低碳生活方式普及率不高。

原因分析：

一是低碳科普教育长期以理论说教为主，缺乏可感知、可互动的体验场景；二是低碳技术与产品与市民日常生活脱节，公众难以将宏观的“双碳”目标与微观的个人行为建立关联；三是绿色低碳的公众参与缺乏常态化平台和激励机制。

改进目标：

依托上海碳秘馆这一全国首家低碳生活主题馆，以“警示—行动—成果—畅想”为参观逻辑，通过沉浸式影院、互动展项、零碳咖啡实验室等创新载体，将抽象碳知识转化为可触可感的实景体验。旨在打造市民低碳生活的首选体验地、低碳科普的热门目的地和低碳时尚打卡新地标，推动低碳理念从“政府主导”转向“全民参与”。

Project Implementation

To tackle the lack of immersive experiences in low‑carbon science popularization, the exhibition is designed following the logic of "Warning – Action – Results – Vision".

An immersive cinema is set up in the preface hall, presenting the crises and challenges brought by global warming via a circular wraparound screen with interwoven light and shadow effects.

In the Low‑carbon: Knowledge and Practice exhibition area, carbon‑related knowledge is presented in forms that can be viewed, heard, played with, and used for carbon calculation.

In the Low‑carbon Living: Food, Clothing, Housing and Transportation area, practical applications of low‑carbon lifestyles are showcased through visualized data and simulated cycling experiences.

The Misplaced Resources and Green Energy area features interactive installations including a waste sorting game and degradation time quiz drawers. These measures were developed and implemented by the curatorial team of Shanghai Carbon Secret Museum in collaboration with the Hongkou District Ecology and Environment Bureau, with all exhibition items designed and commissioned prior to the museum's opening.

To tackle the lack of regular mechanisms for low‑carbon education, a routine science outreach system has been established, with one public event held every two weeks.

Activity types include science lectures, educational study tours, creative handcraft workshops, reading sharing sessions and interactive games. Shanghai Carbon Secret Museum designs the curricula and manages participant recruitment.

The museum has pioneered a dual‑track model that combines teacher training with student research‑based learning. Supported by the Science Education Development Research Center of Hongkou District Institute of Education and the Hongkou District Education Bureau, and organized by Shanghai Carbon Secret Museum, the program collaborates with schools including Quyang No.4 Primary School to deliver the museum‑school co‑teaching on‑site curriculum series titled Carbon Secret · Time.

To tackle the lack of incentive mechanisms for public participation in low‑carbon actions, Shanghai Carbon Secret Museum serves as an offline experiential venue that brings the online carbon‑inclusion platform to life as offline physical experiences.

Citizens can experience firsthand that every low‑carbon behavior is "visible, quantifiable and rewarding." Daily environmental contributions such as green travel, energy conservation and carbon reduction are converted into tangible benefits.

A dedicated display zone in the museum exhibits physical rewards redeemable by carbon credits, allowing visitors to clearly see the redeemable outcomes of carbon inclusion during their visit and intuitively recognize the real returns generated by low‑carbon behaviors.

项目实施

针对低碳知识科普缺乏沉浸式体验的问题

——采取以“警示—行动—成果—畅想”为逻辑的展陈设计，在序厅设置沉浸式影院，通过立体环幕光影交错呈现全球气候变暖带来的危机与挑战；在“低碳行与知”展区以知识可看、可听、可游戏、可计算的形式呈现碳的知识；在“低碳衣食住行”展区通过可视化数据、模拟骑行展示低碳生活实际应用；在“错置资源与绿色能源”展区设置垃圾分类小游戏、垃圾降解小抽瓶等互动设计。以上措施由上海碳秘馆策展团队联合虹口区生态环境局实施推进，开馆前完成全部展项设计与安装调试。

针对低碳教育缺乏常态化机制的问题

——建立每两周一场的常态化科普活动机制，活动形式涵盖科普讲座、教育研学、创意手作、阅读分享及互动游戏等，由上海碳秘馆设计课程并组织招募。

首创推出“教师研训、学生研学”双轨并行模式。由虹口区教育学院科学教育发展研究中心、区教育局支持、上海碳秘馆承办，联合曲阳第四小学等学校开展“碳秘'拾'光”馆校双师现场教学课。

针对公众参与低碳行动缺乏激励机制的问题

——上海碳秘馆作为线下体验场景，将线上碳普惠落地线下实景，让市民现场感受到每一次低碳行为“看得见、算得清、有回报”，将绿色出行、节能降碳等日常环保贡献转化为实实在在的收益。展馆内专门陈列处部分碳积分可兑换的实物展品，让市民在参观中对碳普惠的兑换成果一目了然，直观感受低碳行为带来的真实回馈。

Project Outcome

Significant Contrast Before and After Implementation

Prior to the opening of Shanghai Carbon Secret Museum, Hongkou District and even the whole of Shanghai lacked systematic low‑carbon science experience spaces.

Since its opening, the museum has quickly become a popular venue for citizens to learn low‑carbon knowledge and practice green lifestyles. As of August 2026, it has received nearly 370,000 visitors cumulatively and hosted more than 100 activities of various types, including exhibitions, fairs and lectures. Starting from zero foundation, the museum has obtained over 10 designations and awards, including the "Dual Carbon" Goals Ecological Judicial Practice Base and Shanghai Science Popularization Base.

It has also been selected as one of the first batch of National Youth Ecological Civilization Education Practice Venues and recognized as a Green and Low‑Carbon Typical Case by the Ministry of Ecology and Environment.

Outstanding Innovative Highlights

First, model innovation: The museum pioneered a collaborative mechanism involving government, enterprises, schools and social organizations (G‑E‑S‑S). It collaborates with courts, ecology and environment bureaus, judicial bureaus and environmental energy exchanges to jointly establish the "Dual Carbon" Goals Ecological Judicial Practice Base, and initiated the "Carbon Pathfinders" Alliance for Low‑Carbon Lifestyle and New Trends.

Second, mechanism innovation: The museum pioneered a dual‑track science education model combining teacher training with student research‑based learning, and established a regular outreach system with a public science event held every two weeks.

Strong Sustainability and Replicability

A long‑term five‑in‑one operational framework has been established, comprising permanent exhibitions, thematic temporary exhibitions, regular public activities, museum‑school collaborations and alliance partnerships.

Three temporary exhibitions have been staged to date: Carbon Wonders, Power of Nature, Symbiosis with Sea Rhythms, and Low‑carbon Guardianship · Ecological Decoding. Spatial experience and public feedback are continuously refined.

Through multi‑dimensional and multi‑scenario experiential design, the concept of low‑carbon environmental protection is conveyed to every participant in an intuitive and vivid manner.

成果亮点

实施前后对比显著：

开馆前，虹口区乃至上海市缺乏系统性低碳科普体验空间；开馆后，上海碳秘馆迅速成为市民了解低碳知识、践行绿色生活的热门场所。截至2026年8月，累计接待参观近37万人次；举办展览、市集、讲座等各类活动100余场。

场馆从“零基础”起步，已荣获“双碳”目标生态司法实践基地、上海市科普基地等10余项授牌及荣誉，入选全国首批青少年生态文明教育实践场馆和生态环境部绿色低碳典型案例。

创新性亮点突出：

一是模式创新：首创“政企校社”协同模式，联动法院、生态环境局、司法局、环境能源交易所共建“双碳”目标生态司法实践基地；发起“碳路者”低碳生活新时尚联盟。二是机制创新：首创“教师研训、学生研学”双轨并行科普教育模式；建立每两周一场的常态化科普活动机制。

持续性与可复制性强：

已形成“常设展览+专题临展+常态活动+馆校合作+联盟联动”五位一体的长期运行机制。专题临展已举办“碳为观止”“自然之力，海韵共生”“低碳守护·生态解码”三期。空间体验和公众反馈持续优化，通过多维度、多场景的体验设计，将低碳环保理念以直观、生动的方式传递给每一位参与者。

Project Highlights

Ecological and Environmental Benefits

The museum building itself embodies low‑carbon principles. Equipped with a rooftop photovoltaic system, it achieves an estimated theoretical power generation of 85,000 kWh in the first year, accounting for nearly one‑quarter of its annual electricity consumption and saving over RMB 100,000 in electricity costs annually.

Its facade is covered by a full‑height vertical green wall for thermal insulation and cooling. A supporting rainwater harvesting system collects water for greening irrigation and landscape replenishment. The rationally arranged window layout makes full use of natural daylight to lower lighting energy consumption.

Supported by intelligent environmental monitoring devices, the building adjusts indoor temperature, humidity and air volume in real time to achieve energy savings and consumption reduction.

Social Impact

Since its opening, the museum has received nearly 370,000 visitors, attracting a broad cross‑section of society, including the general public, experts and scholars, young people and international guests. The museum has innovatively applied artificial intelligence technologies to enhance low‑carbon science communication.

It has introduced an AI‑powered tour guide assistant and smart interactive Q&A screens to provide visitors with personalized guidance and real‑time responses on carbon knowledge, making the dissemination of low‑carbon information more intelligent, precise and vivid.

As a key stop on the City Walk 2026 Companion Tour of the World Artificial Intelligence Conference, Shanghai Carbon Secret Museum received on‑site visits and interviews from CCTV journalists, with a single report amassing over 450,000 views.

The Hongkou District Integrated Media Center produced in‑depth features themed "Smart Brain + Somatosensory Interaction," contributing to the venue receiving more than 4,500 visitors—including both local residents and international guests—during the event.

This positioned the museum as an exemplary model combining professional depth with broad public appeal amid the citywide wave of AI technology experiences.

成果影响力

生态环境效益：

场馆建筑本身也践行低碳理念，采用屋顶光伏工程，首年理论发电量约8.5万度，达全年用电量近四分之一，年节约电费超10万元；外立面覆以整面立体绿植墙体，隔热降温同时配套雨水回收系统用于绿化灌溉和景观补水；合理开窗布局充分利用自然采光，降低照明能耗；依托智能环境监测设备，实时调节温湿度与风量，实现节能降耗。

社会影响效果：

开馆以来累计接待参观近37万人次，吸引市民朋友、专家学者、青少年群体、外国友人等广泛社会群体。场馆创新采用人工智能技术赋能低碳科普，引入AI低碳导览助手、智能互动问答屏等数字化设备，为参观者提供个性化导览与实时碳知识问答体验，让低碳知识传播更智能、更精准、更生动。

作为世界人工智能大会City Walk 2026伴游记重要点位，上海碳秘馆接受央视记者实地探访采访，相关报道单条浏览量即突破45万，虹口区融媒体中心同步跟进深度采编，以“智慧大脑+体感互动”为主题进行专题推介，带动该点位在活动期间累计接待市民及外籍访客超4500人次，成为全城AI科技体验热潮中兼具专业深度与大众传播力的典型样本。

Reviews & Honors

Public Feedback

Shanghai Carbon Secret Museum has won wide acclaim from all walks of life for its distinctive characteristics: "breathable, warm, low-carbon-oriented and engaging". Visitors noted that interactive facilities including the carbon footprint calculator and dynamic cycling exhibits render abstract low-carbon concepts tangible.

International students explored the museum independently with the help of English display boards and bilingual guided tours, and spoke highly of its low-carbon science popularization content.

Media and Industry Recognition

Journalists from CCTV-13 carried out live coverage at the museum, and the production team of CCTV’s Focus Interview conducted a special interview here.

A single relevant news report recorded more than 450,000 views. Mainstream media such as People's Daily Online and The Paper have covered the museum on multiple occasions.

Awards and Honors

In March 2025, Shanghai Railway Transport Court, Hongkou District Ecology and Environment Bureau, Hongkou District Justice Bureau and Shanghai Environment and Energy Exchange jointly unveiled Shanghai’s first "Dual Carbon" Goals Ecological Judicial Practice Base as well as the Circuit Trial Point for Environmental Resources Cases at Shanghai Carbon Secret Museum.

In April 2025, the museum was selected into the first batch of National Youth Ecological Civilization Education Practice Venues.

In July 2025, it was listed among the 2025 Green and Low-Carbon Typical Cases released by the Ministry of Ecology and Environment.

In December 2025, it was accredited as a Shanghai Science Popularization Base.

In the same year, it was also recognized as a Shanghai Youth Innovation Laboratory.

评价与荣誉

评价反馈：

上海碳秘馆以“会呼吸、有温度、懂低碳、有趣味”的鲜明特色获得社会各界广泛好评。参观市民表示，碳足迹计算器、动感单车骑行等互动装置让抽象的低碳理念变得触手可及。外国学子在馆内通过英文展板和双语导览自主探索，对低碳科普内容给予高度评价。

媒体与行业认可：

CCTV13央视记者进行直播报道；央视焦点访谈栏目组进行专访；相关报道单条浏览量突破45万。人民网、澎湃新闻等主流媒体多次报道。

奖项荣誉：

2025年3月，上海铁路运输法院、虹口区生态环境局、虹口区司法局、上海环境能源交易所共同在上海碳秘馆成立全市首个“双碳”目标生态司法实践基地暨环境资源案件巡回审判点；2025年4月，入选全国首批“青少年生态文明教育实践场馆”；2025年7月，入选生态环境部“2025年绿色低碳典型案例”；2025年12月，入选上海市科普基地；同年入选上海青少年创新实验室。