Company/Organization Profile

Suzano is a leading global market pulp producer, driven by a steadfast commitment to sustainability and Innovability. Suzano plants responsibly, and its products reach over 2 billion people in more than 100 countries.

In March 2023, Suzano inaugurated its sixth global and first Asia-Pacific Innovability Hub (I-Hub) in Zhangjiang, Pudong, Shanghai. With a total area of about 1,200 square meters and an investment of RMB 70 million, the I-Hub has been designated a Group Open Innovation (GOI) Exemplar by the Pudong government.

The center is not only dedicated to advancing bio-based materials and green, low-carbon technologies to deliver sustainable solutions across multiple industries, but it also actively plays a vital role in public education and industry communication on sustainability through its dedicated immersive Experience Center, supporting China's "Dual Carbon" goals.

机构简介

书赞桉诺是全球大型商品浆生产商，秉持对可持续发展和“创新力（Innovability）”的坚定承诺，以负责任的方式种植原材料，产品惠及全球100多个国家和地区的20多亿人。

2023年3月，书赞桉诺在上海浦东张江设立其全球第六个、亚太首个研创中心——书赞桉诺亚洲研创中心（Innovability Hub），总面积约1200平方米，总投资额达7000万元人民币，并获得浦东新区人民政府“大企业开放创新中心”（GOI）授牌。

中心不仅致力于推动生物基新材料与绿色低碳技术的创新与发展，多项成果正在为多个行业提供可持续的解决方案，更通过特设的沉浸式体验中心，积极发挥可持续发展的公众宣教与行业交流作用，助力实现“双碳”目标。

Project Overview

Driven by the "Dual Carbon" goals, China is accelerating its transition toward high-quality, low-carbon economic development, leading to a surging demand for wood pulp, novel bio-based materials, and sustainable solutions.

The journey of bio-based materials from R&D to commercial application requires deeper connections between global R&D resources, local market demands, and value chain partners.

Meanwhile, given the technical complexity of green technologies and sustainability practices, there is a pressing need for a long-term physical space to facilitate exhibitions, exchanges, and public education.

This enables customers, partners, and the public to intuitively understand renewable materials and their environmental value, while also fostering Sino-Brazil exchanges in green tech.

To this end, Suzano established the Asia Innovability Hub (I-Hub) in Zhangjiang, Shanghai, with a strategic focus on an immersive Experience Center. Through cutting-edge technology displays and interactive experiences, the center serves as a powerful platform for advocacy and education. It provides a long-term physical carrier for R&D, open collaboration, green concept dissemination, and knowledge sharing, bringing green technology closer to everyday life.

At the same time, public awareness of the bioeconomy, sustainable forestry, and renewable materials remains limited. There is therefore a need for an open, interactive, and experience-driven green space that enables broader public participation and helps transform environmental awareness from an industry-focused concept into a shared social value.

项目背景

在“双碳”目标推动下，中国经济加快向高质量和低碳发展转型，市场对木浆、新型生物基材料及可持续解决方案的需求持续增长。生物基材料从研发创新走向产业化应用，需要更紧密地连接全球研发资源、本土市场需求与产业链伙伴；

与此同时，绿色低碳技术和可持续发展实践具有较强的专业性，也需要依托长期运营的实体空间，通过展示、交流和公众教育，让客户、合作伙伴及社会公众更直观地了解可再生材料及其环境价值，并促进中国与巴西在绿色科技领域的交流合作。

基于此，书赞桉诺在上海张江设立亚洲研创中心（I-Hub），并重点规划了沉浸式体验中心。该中心旨在通过前沿技术展示与互动体验，发挥强大的宣教与倡导作用，为研发创新、开放协作、绿色理念传播和知识共享提供长期空间载体，让绿色科技更加贴近大众生活。

同时，面对公众对生物经济、可持续林业和可再生材料认知不足的问题，也需要一个长期开放、可体验、可互动的绿色空间，推动环保理念从行业传播走向公众参与。

Project Implementation

Guided by market needs and sustainability goals, Suzano Asia Innovability Hub (I-Hub) was established with a total investment of RMB 70 million, integrating advanced laboratories, collaborative workspaces, and an immersive Experience Center within a single innovation ecosystem.

Beyond serving as a platform for bio-based material research and industrial validation, the I-Hub was designed as a multifunctional green space that combines innovation showcasing, industry collaboration, public environmental education, and international exchange, exploring new ways for corporate spaces to contribute to sustainable development.

To address the gap between research and commercialization in the bio-based sector, the I-Hub has built an open innovation system covering technology development, testing and validation, pilot production, and market application.

The I-Hub has evaluated more than 100 bio-based startups and selected high-potential projects for focused acceleration. Through technical audit services, pilot production platforms, and joint R&D programs, it helps customers optimize product performance, improve production efficiency, and reduce resource consumption.

In the pulp and paper sector, the I-Hub has continuously advanced its Fiber-to-Fiber strategy and successfully pioneered and trialed China’s first 100% Suzano Bleached Eucalyptus Kraft (BEK) tissue recipe.

In addition, the I-Hub has expanded the application of eucalyptus fibers into green building materials and textiles, enabling renewable materials to reach a wider range of industries.

Recognizing that green technologies and sustainability concepts can be difficult for the public to understand, the I-Hub established an immersive Experience Center on its third floor. Through multimedia presentations, interactive digital displays, physical product samples, and scenario-based experiences, the center showcases sustainable forestry practices, biodiversity conservation, renewable energy utilization, and innovative bio-based applications.

Visitors can explore Suzano’s sustainability journey from eucalyptus cultivation and manufacturing to global distribution, while experiencing end-use products such as tissue paper and green building materials firsthand. By translating complex technical achievements into engaging and accessible experiences, the Experience Center serves as an important bridge between innovation and public understanding of sustainability.

To foster collaboration and knowledge sharing, the I-Hub also operates as an open platform connecting customers, universities, research institutes, suppliers, and industry partners through industry-academia collaboration, forums, co-development projects, and talent development programs.

In 2024 alone, the I-Hub advanced 13 cross-industry projects, established 22 strategic partnerships, and hosted the inaugural Suzano Bioeconomy Forum in Shanghai, bringing together representatives from government, industry, and academia to discuss the future of the bioeconomy and sustainable innovation.

All innovation initiatives are aligned with the United Nations Sustainable Development Goals (SDGs), creating both environmental and social value.

The I-Hub further serves as a platform for public engagement and international exchange. It has hosted programs such as the “Green Life, Blue Future” environmental education initiative for children and youth, as well as sustainability-focused exchange activities including visits by members of the UN Global Compact network.

The I-Hub regularly welcomes visitors from government agencies, universities, industry associations, and international organizations. In 2023, it hosted a delegation of more than 20 Brazilian federal legislators accompanying President Lula during his visit to China and witnessed the inauguration of the China-Brazil Alliance for Agricultural and Forestry Education, Science, Technology and Innovation. In 2025, it welcomed the Brazil-China Economic Summit delegation organized by Valor Econômico.

Through ongoing cross-border exchanges and bioeconomy cooperation initiatives, the I-Hub has evolved into an important gateway connecting China and Brazil in green development, while serving as an “International Green Living Room” that integrates public education, industry collaboration, and international cooperation.

项目实施

书赞桉诺亚洲研创中心（I-Hub）以市场需求和可持续发展目标为导向，总投资7000万元人民币，建设了集研发实验室、协同办公空间和沉浸式体验中心于一体的复合型创新空间。

中心不仅承担生物基材料研发与产业化验证功能，更致力于打造融合绿色创新展示、产业合作交流、公众环保教育和国际合作的平台，探索企业空间赋能绿色发展的创新模式。

针对生物基创新成果产业化过程中研发与市场脱节的问题，I-Hub构建了覆盖技术研发、测试验证、中试生产和商业化应用的开放创新体系。中心累计完成100多家生物基初创企业技术评估，并精选高潜力项目开展重点加速支持；

同时依托技术审计服务、中试生产平台和联合研发机制，帮助客户优化产品性能、提升生产效率和降低资源消耗。在浆纸领域，中心持续推进“纤维替代（Fiber-to-Fiber, Fossil-to-Fiber）”战略，成功研发并试产中国首个100%书赞桉诺漂白桉木硫酸盐浆（BEK）生活用纸配方；在绿色建筑和纺织领域，则推进桉木纤维的测试应用，推动可再生材料向更多行业延伸。

针对绿色技术专业性强、公众认知不足的问题，I-Hub特别打造了位于三层的沉浸式体验中心。中心通过影像展示、数字互动、实物样品及场景化体验等形式，系统呈现可持续林业经营、生物多样性保护、可再生能源利用以及生物基材料创新应用成果。

参访者不仅能够了解书赞桉诺从桉树种植、生产制造到全球供应链的可持续实践，还能够近距离体验生活用纸、绿色建材等终端产品，直观感受“从桉树到生活”的绿色价值链。体验中心成为连接专业创新成果与公众认知的重要桥梁，使绿色发展理念以更加生动、易理解的方式传播。

针对行业协同和知识共享需求，I-Hub持续发挥开放平台作用，通过“产学研用”合作、行业论坛、协同开发项目及人才培养计划，连接客户、高校、科研机构、供应商和产业伙伴。

2024年，中心推进13个跨行业项目，建立22项战略合作关系，并在上海举办首届书赞桉诺生物经济论坛，汇聚政府、企业和学术界代表，共同探讨生物经济发展与绿色创新实践。所有创新项目均对标联合国可持续发展目标（SDGs），推动环境价值与社会价值同步创造。

同时，I-Hub持续发挥公众教育和国际交流功能。中心举办“绿色生活 蓝色未来”少年儿童生态环保研学活动、“走进联合国全球契约组织会员企业”等公众交流项目，并接待来自政府机构、高校、产业组织及国际代表团的参访活动。

2023年，随巴西总统卢拉访华的20余位巴西联邦议员到访中心，并见证“中国－巴西农林教育科技创新联盟”揭牌成立；2025年，巴西《经济价值报》（Valor Econômico）组织的巴西－中国经济峰会代表团到访交流。

通过持续开展跨境交流活动和生物经济合作项目，I-Hub逐步发展成为连接中国与巴西绿色发展资源的重要窗口，以及集公众教育、产业协同和国际合作于一体的“国际绿色会客厅”。

Project Outcome

Suzano Asia Innovability Hub has achieved significant accomplishments in technological innovation, collaborative innovation, and space operation. In terms of technology and product applications, the I-Hub successfully collaborated with Chinese customers to develop and trial China's first 100% Suzano Bleached Eucalyptus Kraft (BEK) tissue recipe, helping reduce the industry's reliance on softwood fibers.

The I-Hub has also advanced the testing of eucalyptus pulp in green building materials and textile applications, expanding the cross-industry potential of bio-based materials. Through capabilities such as technical audits, pilot production, and joint R&D, the I-Hub continues to accelerate the commercialization of sustainable innovations.

In collaborative innovation, the I-Hub advanced 13 cross-industry projects in 2024, established 22 strategic partnerships, hosted more than 100 industry events, and delivered over 1,000 hours of customized testing services. It has gradually built an integrated innovation ecosystem connecting industry, academia, research, and application.

Through initiatives such as the inaugural Suzano Bioeconomy Forum, joint university research programs, and innovation practice projects, the I-Hub promotes the effective integration of technology, talent, and industrial resources.

Particularly noteworthy is the immersive Experience Center located on the third floor, which pioneers an innovative model that combines sustainability exhibition, industry exchange, and public education. Through immersive multimedia, interactive displays, physical exhibits, and scenario-based experiences, the center presents sustainable forestry practices, biodiversity conservation, renewable energy utilization, and bio-based innovations in an engaging and accessible way.

Visitors can explore the green value chain spanning from eucalyptus cultivation to end-use products and experience innovative applications such as tissue products and green building materials firsthand. The Experience Center has become an important platform for hosting government agencies, universities, industry partners, and international delegations.

It has successfully transformed a corporate R&D facility into an “International Green Living Room” that integrates environmental education, international exchange, and innovation showcasing, creating a sustainable and replicable model for green space operation.

成果亮点

书赞桉诺亚洲研创中心在技术创新、协同机制创新和空间运营创新方面取得了显著成果。在技术创新方面，中心携手中国客户成功研发并试产中国首个100%书赞桉诺漂白桉木硫酸盐浆（BEK）生活用纸配方，有效降低行业对针叶纤维的依赖；同时推动桉木纸浆在绿色建材、纺织等领域的测试应用，拓展了生物基材料的跨行业应用场景。依托技术审计、中试生产和联合研发等能力，中心持续推动创新成果商业化落地。

在协同创新方面，中心2024年推进13个跨行业项目，建立22项战略合作，举办100余场行业活动，并提供超过1000小时定制化测试服务，逐步形成“产学研用”一体化开放创新网络。通过首届书赞桉诺生物经济论坛、高校联合研究、创新实践项目等机制，推动技术、人才与产业资源高效融合。

特别值得一提的是，位于三层的沉浸式体验中心创新打造了“可持续发展展示+产业交流+公众教育”三位一体的绿色空间模式。通过沉浸式影像、数字互动、实物展示与场景体验，系统呈现可持续林业、生物多样性保护、可再生能源利用和生物基材料应用成果，让专业技术成果转化为公众易于理解的绿色知识。参访者不仅能够了解从桉树种植到终端产品的绿色价值链，还可体验生活用纸、绿色建材等创新成果。

体验中心已成为政府机构、高校、产业伙伴和国际代表团交流的重要平台，推动企业研发空间升级为集环保科普、国际交流和创新展示于一体的“国际绿色会客厅”，形成了可持续、可复制的绿色空间运营模式。

Project Highlights

The project has generated significant environmental and social impacts. Environmentally, the I-Hub has continuously promoted the adoption of bio-based solutions across industries including papermaking, green building materials, and textiles.

Optimized fiber recipes have helped customers improve product quality while reducing energy consumption, while green building material trials have demonstrated the potential of eucalyptus fiber to reduce waste generation and energy use.

From a social impact perspective, the I-Hub has welcomed more than 120 visits from government agencies, universities, companies, and Brazilian institutions, and has hosted over 100 forums, exhibitions, and site visits. Through exhibits on sustainable forestry, biodiversity conservation, and green innovation products, the Experience Center continues to enhance environmental awareness among both industry stakeholders and the general public.

As an important gateway connecting innovation resources between China and Brazil, the I-Hub has hosted delegations including more than 20 Brazilian federal legislators accompanying President Lula during his visit to China, as well as the delegation of the Brazil-China Economic Summit organized by Valor Econômico.

The I-Hub also witnessed the launch of the China-Brazil Alliance for Agricultural and Forestry Education, Science, Technology and Innovation. Through ongoing cross-border exchanges, bioeconomy forums, and sustainability engagement activities, the I-Hub has become an important platform for promoting China-Brazil green cooperation and public advocacy for sustainable development.

成果影响力

项目实施在生态环境与社会影响层面取得显著成效。在生态环境方面，I-Hub持续推动生物基解决方案在造纸、绿色建材和纺织等领域落地应用，优化纤维配方帮助企业提升产品质量并降低能耗，绿色建材试验验证了桉木纤维在减少废料和能源消耗方面的应用潜力。

在社会影响方面，I-Hub累计接待超过120批来自政府机构、高校、企业及巴西机构的参访交流，并举办100余场论坛、展览和实地考察活动。体验中心通过展示可持续林业、生物多样性保护及绿色创新产品，持续提升公众与行业的绿色认知。

作为连接中国与巴西创新资源的重要窗口，I-Hub先后接待卢拉总统访华随团20余位巴西联邦议员代表团及巴西《经济价值报》巴西－中国经济峰会代表团，并见证“中国－巴西农林教育科技创新联盟”揭牌成立。通过持续开展跨境交流和生物经济论坛等活动，中心已成为促进中巴绿色合作和公众可持续发展倡导的重要平台。

Reviews & Honors

The innovative practices and green space operation model of Suzano Asia Innovability Hub have earned broad recognition from government agencies, industry stakeholders, academia, and the media. In 2024, the I-Hub was designated a Group Open Innovation (GOI) Exemplar by the Pudong New Area Government for its outstanding contributions to pulp and bio-based industry innovation, highlighting its role as a model for advancing sustainable development through open innovation.

In the field of public education, the I-Hub was recognized as a Science Popularization Education Base by the Shanghai Extracurricular Education Association in 2023. Leveraging its immersive Experience Center and a series of educational programs, the I-Hub has become an important platform for promoting ecological awareness, the bioeconomy, and sustainable development among young people and the wider public.

The I-Hub has also become an important gateway for China-Brazil collaboration in green innovation. In 2023, it hosted a delegation of Brazilian federal legislators accompanying President Lula during his visit to China and witnessed the launch of the China-Brazil Alliance for Agricultural and Forestry Education, Science, Technology and Innovation. In 2025, it welcomed the delegation of the Brazil-China Economic Summit organized by Valor Econômico, further demonstrating its value as a platform for international exchange and knowledge sharing.

The I-Hub has also received strong recognition from media and industry stakeholders. Mainstream media outlets, including China News Service, have praised it as an “Innovation Tree” rooted in Shanghai’s Zhangjiang Science City, highlighting its achievements in green innovation, industry-academia collaboration, and environmental education.

Customers and academic partners have likewise recognized the Hub’s contributions to improving operational efficiency, reducing energy consumption, and fostering collaborative innovation.

评价与荣誉

亚洲研创中心的创新实践和绿色空间运营获得政府、产业界、学术界及媒体广泛认可。2024年，中心因在纸浆及生物基产业创新方面的突出贡献，获浦东新区政府授牌“大企业开放创新中心（GOI）”典范，充分体现其通过开放创新推动绿色发展的示范价值。

在公众教育领域，中心于2023年获上海市校外教育协会授予“科普教育活动基地”称号，依托沉浸式体验中心和系列研学活动，持续开展生态文明、生物经济和可持续发展教育，成为面向青少年的重要科普实践平台。

在国际交流方面，中心已成为中巴绿色科技合作的重要窗口。2023年接待随巴西总统卢拉访华的联邦议员代表团，并见证“中国－巴西农林教育科技创新联盟”揭牌；2025年接待巴西《经济价值报》组织的巴西－中国经济峰会代表团，彰显其促进国际合作与知识共享的平台价值。

在媒体与行业认可方面，中新网等主流媒体将其誉为扎根张江的“创新之树”，高度评价其在绿色创新、产学研协同及公众环保教育方面的实践成果；产业链客户和高校专家亦充分肯定中心在提升生产效率、降低能耗及推动协同创新方面发挥的重要作用。