Company/Organization Profile

Beijing Chaoyang Environmental Group Co., Ltd. is a state-owned enterprise under Chaoyang District. It operates and manages the Beijing Chaoyang Circular Economy Industrial Park, which covers an area of nearly three square kilometers and serves as the only market-oriented entity in the region for solid waste treatment and resource recycling. Its business scope covers domestic waste, kitchen waste, construction waste, medical waste disposal, renewable resource utilization, and environmental protection technology R&D and promotion. The park processes over 8,000 tons of various wastes daily, with comprehensive carbon emissions approaching zero.The Group holds multiple patented technologies and has received more than 100 national and provincial/ministerial honors, including the National Ecological Environment Science Popularization Base and the nation's first low-carbon (zero-carbon) environmental industrial park pilot. Leveraging its science popularization exhibition hall, the Group has created a green science education space open to the public, where it regularly conducts low-carbon science popularization and study tours. It is driving the transformation from "NIMBY" (Not In My Backyard) to "neighbor-benefiting," disseminating the concepts of circular economy and green low-carbon development to the wider society.

机构简介

北京朝阳环境集团有限公司为朝阳区属国有企业，运营管理北京市朝阳循环经济产业园，占地近3平方公里，是区域唯一固体废物处理与资源化循环利用市场化运营主体。业务覆盖生活垃圾、厨余垃圾、建筑垃圾、医疗废弃物处置、再生资源利用、环保技术研发推广，园区日处理各类废弃物超8000吨，综合碳排放接近零。集团拥有多项专利技术，获评国家生态环境科普基地、全国首家低碳（零碳）环境产业园区试点等百余项国家、省部级荣誉。依托科普展厅打造对外开放绿色科普空间，常态化开展低碳科普研学活动，推动实现从“邻避”向“邻利”转变，面向社会传播循环经济与绿色低碳理念。

Project Overview

Project Implementation Space: This project is implemented within the Beijing Chaoyang Circular Economy Industrial Park, covering the Science Popularization Exhibition Hall of Chaoyang Environment Group and the entire production observation aread study-tour space of the park. As a vehicle for opening environmental protection facilities to the public, it serves a diverse cross-section of society, including primary, secondary, and tertiary students, community residents, employees of enterprises and public institutions, and domestic and international visitors.

Current Problems: Solid waste disposal industrial parks still contend with the "NIMBY" (Not In My Backyard) stereotype, and the general public lacks adequate knowledge of waste disposal. Conventional environmental science popularization relies on relatively monotonous formats, and there is a shortage of experiential venues enabling immersive, on-site engagement with green and low-carbon practices.

Improvement Objectives: First, the solid waste treatment industry is highly specialized, giving rise to pronounced cognitive barriers between industrial operations and the general public. Second, some environmental protection facilities prioritize production and operation over public access and science communication, lacking regularized, systematic spatial platforms for science popularization—making it difficult to cultivate voluntary green and low-carbon behavior among the public.

项目背景

本项目实施空间位于北京朝阳循环经济产业园，涵盖朝阳环境集团科普展厅及产业园生产观摩研学全空间，为环保设施开放载体，服务大中小学生、社区居民、企事业单位职工、国内外访客等多元社会公众。

问题现状：固废处置类工业园区仍存在“邻避”刻板印象，社会公众对垃圾处置相关知识认知不足；传统环保科普形式较单一，缺乏能够沉浸式实地感受绿色低碳实践的体验空间。

原因分析：一是固废处理行业专业度高，产业场景与普通公众之间存在明显认知壁垒；二是部分环保设施侧重生产运行，忽视公众开放与科普传播，缺少常态化、体系化的空间科普载体，难以推动公众形成绿色低碳行为自觉。

改进目标：依托园区现有科普展厅、生产观摩通道等资源。充分发挥园区固废协同处置、零碳产业实践优势，打造可体验、可参与的绿色空间，破除公众认知壁垒；建立常态化开放科普机制，向社会传递循环经济理念，引导公众践行简约低碳生活，推动工业设施实现从“邻避”向“邻利”转变。

Project Implementation

Implementing Entity and Foundational Conditions: This project is carried out by Beijing Chaoyang Environmental Group Co., Ltd. as the sole implementing body, utilizing the park's existing facilities—the 1,200-square-meter science education exhibition hall and production-line observation corridors within the Beijing Chaoyang Circular Economy Industrial Park. Spearheaded by the Group's Science and Technology Innovation Center, the project engages 42 full-time and part-time reception and interpretive staff, supported by self-raised corporate funds for operations, maintenance and science education, as well as the park's robust hardware infrastructure: water and power supply, gigabit fiber-optic network, digital twin system, and comprehensive security and fire-protection systems.

Bridging Cognitive Gaps and Integrating Content with Production: To address the cognitive barriers between the solid waste industry and the public, and the disconnect between educational exhibits and real-world production, the project is jointly executed by the Group's corporate communications and technical departments. By integrating the exhibition hall with waste-disposal production lines, the project delivers on-site observation and hands-on environmental practice experiences, creating a unified educational model of "exhibition hall + production-line observation + environmental practice." Throughout implementation, the team has documented the full solid-waste disposal workflow and independently developed themed display panels and short educational videos on waste sorting, harmless treatment, and kitchen waste processing—translating complex industrial processes into accessible educational content. This is the pathway from production scenario to educational scenario, enabling visitors to witness firsthand the complete journey of "turning waste into treasure."

Operational Framework and Staffing: The Group has instituted a reservation-only group reception system and a staggered, off-peak visiting schedule, honoring its commitment to remain open for no fewer than 104 days annually. A comprehensive work ledger covers the full visitor lifecycle: reservation and registration, on-site guidance, safety patrols, and feedback collection. Full-time interpreters oversee external coordination, route design, and guided tours for distinguished guests; part-time staff manage routine reception; and environmental volunteers maintain on-site order. This tiered, role-based staffing system ensures orderly visits for large study-tour groups from universities, primary and secondary schools, communities, enterprises, and public institutions.

Online-Offline Convergence: To overcome the limitation of education being confined to on-site visits and the narrow range of public engagement channels, corporate communications staff have deployed a two-pronged strategy. Offline, themed activities are held regularly—including the "Waste Civilization One-Day Tour," environmental outreach into communities, schools and enterprises, World Environment Day (June 5), National Ecology Day, and winter and summer youth study camps. Online, leveraging the park's gigabit network and digital twin video wall, the project has expanded digital education channels through live streaming and remote study-tour linkups, driving online-offline synergy to broaden educational reach.

Challenge Resolution and Sustainable Operations: During implementation, the team confronted concentrated visitor surges during peak periods, straining reception capacity. The response: a reservation-based, capacity-controlled, staggered visiting mechanism; the mobilization of over 40 registered environmental volunteers to reinforce on-site staffing; and upgrades to visitor routing, diversion signage, and rest amenities to ensure safe, orderly visits. The team also recognized the need for ongoing content refreshment, establishing a dynamic content review and update mechanism to continuously refine display panels and interpretive scripts in alignment with the latest "dual-carbon" and solid-waste disposal policies. This project relies entirely on the park's existing spaces and facilities, with operations and maintenance funded through self-raised corporate resources, and has no other co-applicants. With all measures in place, a stable, sustainable operational model for green-space science education has been established.

项目实施

本项目由北京朝阳环境集团有限公司作为实施主体，依托北京市朝阳循环经济产业园既有1200㎡科普展厅、生产线观摩通廊等存量空间开展，由集团科技创新中心牵头，42名专兼职接待讲解人员，充分利用企业自筹运维科普经费，园区完备的水、电、千兆光纤网络、数字孪生系统、安防消防配套作为硬件支撑。

针对固废产业与公众之间存在认知壁垒，科普展示内容与现实生产场景割裂的问题，由集团企宣、技术部门联合实施。整合展厅、垃圾处置生产线打造实地观摩、环保实践体验，打造“展厅+生产线观摩+环保实践”一体化科普场景。推进过程中梳理园区固废处置全流程素材，自主制作垃圾分类、无害化处置、厨余垃圾处理等主题展板与科普短视频，把真实产业工艺转化为通俗易懂的科普内容，打通生产场景向科普教育场景转化路径，让访客直观感受垃圾“变废为宝”全过程。

集团运营开展建立全预约团队接待、分时段错峰参观制度，落实年开放不少于104天的开放承诺，搭建从预约登记、现场引导、安全巡查、访客意见收集全流程工作台账。明确专职讲解员负责对外对接、路线策划、重要访客讲解；兼职人员承担日常接待；环保志愿者负责现场秩序维护，形成分层分工人员保障体系，保障大中小学、社区、企事业单位批量研学团队有序参观。

针对科普形式局限于线下参观，公众参与渠道单一的问题，由企宣岗位人员实施。一方面线下常态化开展 “垃圾文明一日游”、环保进社区进校园进企业、六五环境日、全国生态日、寒暑假青少年研学等主题活动；另一方面依托园区千兆网络与数字孪生大屏硬件，拓展线上科普渠道，开展直播、远程研学连线，线上线下联动扩大科普覆盖面。

项目推进中遇到高峰期访客集中，人员接待压力大的现实问题。解决方式：实行预约限流错峰参观机制，充分调动40余名注册环保志愿者补充现场力量，完善参观动线、分流标识、休息配套设施，保障参观安全有序。同时遇到科普内容需要迭代更新的需求，建立内容动态审核更新机制，结合最新“双碳”、固废处置政策持续优化展板与讲解词。本项目全部依托园区已有空间设施，以企业自筹经费保障运维，无其他联合申报单位，各项举措落地后，形成稳定可持续的绿色空间科普运营模式。

Project Outcome

Project Outcomes:The project is based on the transformation of existing facilities in the park, realizing the conversion of industrial solid waste disposal spaces into green science popularization experience spaces, with a remarkable contrast in outcomes before and after implementation. Before the project, production and science popularization functions were fragmented, and the public held a "NIMBY" (Not In My Backyard) stereotype toward solid waste disposal. Today, an integrated model of "exhibition hall + production line observation + environmental practice" has been established. In terms of data, since opening to the public, the park has cumulatively received over 200,000 on-site visitors from more than 60 countries and regions; in 2025, it received 523 groups totaling 16,780 person-visits, and from January to June 2026, 288 groups totaling 9,662 person-visits. Online live broadcasts and online classroom lectures have accumulated nearly 7 million views, with overall visitor satisfaction consistently above 95%.

Model Innovation:The project explores an "industry-education integration" opening model for industrial environmental protection facilities. No redundant large-scale renovation is undertaken; instead, existing resources such as the 1,200 m² science popularization exhibition hall and production observation corridors are leveraged. Based on reservation-based off-peak opening, real solid waste disposal production scenarios are transformed into science popularization classrooms, addressing the pain point of high costs in converting industrial facilities for science popularization purposes.

Mechanism Innovation:A long-term operation mechanism of "full-time + part-time + volunteer" staff has been established. The project deploys 42 full-time and part-time reception and interpretation personnel, along with over 40 registered environmental volunteers. Each year, the enterprise self-raises special funds to support operation and maintenance. A full-process system has been instituted covering reservation registration, safety inspections, feedback collection, and dynamic updating of science popularization content. The project commits to opening for no fewer than 104 days per year, with online and offline operations running in sync to form closed-loop management and ensure the long-term sustainable operation of the project.

Replicability:This model demonstrates strong replicability. It can be extended to similar environmental protection facilities such as waste incineration and kitchen waste treatment plants. Without requiring large-scale civil construction, the transformation from industrial space to green education space can be achieved by relying on existing production visit corridors and exhibition halls, supplemented by standardized staffing, funding, and opening management systems. The project has received multiple honors at or above the provincial and ministerial level, including the National Eco-Environment Science Popularization Base, and was selected as a typical case of the 2025 Green and Low-Carbon Public Participation Practice Base by the Ministry of Ecology and Environment, demonstrating significant demonstration and promotion value.

成果亮点

项目立足园区既有设施改造，实现工业固废处置空间向绿色科普体验空间转型，实施前后成效对比显著。实施前，园区生产功能与科普功能割裂，公众对固废处置存在“邻避”刻板印象；如今构建“展厅+生产线观摩+环保实践”一体化模式。数据层面，自对外开放以来累计接待来自60多个国家和地区20余万人次实地参观；2025年接待523批次、16780人次，2026年16月接待288批次、9662人次；线上直播、线上课堂宣讲观看量近700万人次，访客综合满意度稳定达95%以上。

模式创新：探索工业环保设施“产教融合”开放模式。不搞重复大额改造，1200㎡既有科普展厅、生产观摩廊道等存量资源，以预约错峰开放为基础，将真实固废处置生产场景转化为科普课堂，破解工业设施科普化改造成本高的痛点。

机制创新：建立“专职+兼职+志愿者”的长效运营机制。配置42名专兼职接待讲解人员、40余名注册环保志愿者，每年企业自筹专项经费保障运维，建立预约登记、安全巡查、意见收集、科普内容动态更新全流程制度，承诺年开放不少于104天，线上线下同步运行，形成闭环管理，保障项目长期可持续运行。

本模式具备较强可复制性。可推广至垃圾焚烧、餐厨处理等同类环保设施单位，无需大规模土建改造，依托现有生产参观通道、展厅，配套标准化人员、经费、开放管理制度，即可实现产业空间向绿色教育空间转型。项目先后获评国家生态环境科普基地等多项省部级以上荣誉，入选生态环境部2025年绿色低碳公众参与实践基地典型案例，具备示范推广价值。

Project Highlights

Ecological and Environmental Value:The park achieves coordinated disposal of multiple types of solid waste, with a daily processing capacity exceeding 8,000 tons of various wastes, and its overall carbon emissions are close to zero. Green electricity is generated through waste incineration, while reclaimed water reuse and comprehensive biogas utilization are advanced in parallel. Through science popularization and education, visitors are guided to develop awareness of waste sorting and resource recycling, indirectly promoting waste reduction and the cultivation of low-carbon lifestyle behaviors at the societal level. The project is implemented on existing sites, which saves investment and delivers auxiliary economic benefits through reduced operation and maintenance costs.

Social Impact:Since its opening, the project has become an important window for domestic and international visitors to learn about solid waste disposal and the circular economy, forming a mature practice of opening industrial environmental protection facilities to the public. It was selected as a typical case of the 2025 Green and Low-Carbon Public Participation Practice Base by the Ministry of Ecology and Environment. Through regular science popularization study tours and themed activities, the project provides an industry demonstration for the opening of similar environmental protection facilities. Meanwhile, it collaborates with schools, communities, enterprises, and public institutions to carry out joint science popularization initiatives, driving the dissemination of regional green and low-carbon culture.

成果影响力

生态环境价值：园区实现多品类固废协同处置，日处理各类废弃物超 8000 吨，园区综合碳排放接近于零，依托垃圾焚烧实现绿电产出，中水回用、沼气综合利用同步推进，通过科普宣教带动访客树立垃圾分类、资源循环意识，间接推动社会层面废弃物减量与低碳生活行为养成；项目依托既有场地开展，节约投入，实现降本运维的辅助经济效益。

社会影响：开放至今，项目已成为国内外访客了解固废处置与循环经济的重要窗口,形成工业环保设施向公众开放的成熟实践，入选生态环境部 2025年绿色低碳公众参与实践基地典型案例。通过常态化科普研学、主题活动,为同类环保设施开放提供行业示范，同时联动学校、社区、企事业单位开展科普共建，带动区域绿色低碳文化传播。

Reviews & Honors

Evaluation and Feedback:Overall visitor satisfaction has consistently remained above 95%. After on-site visits, large numbers of students and community residents have reversed their stereotypes about solid waste disposal facilities and dispelled "NIMBY" (Not In My Backyard) cognitive biases. Participating representatives at the National Waste Sorting On-Site Conference highly recognized the integrated model of "industrial production + science education," affirming the practical value of transforming industrial facilities into green education spaces.

Media and Industry Recognition:The project has been reported and disseminated by multiple mainstream domestic media outlets. Its model has been promoted internationally through the International Solid Waste Association (ISWA) and UN-Habitat platforms, showcased as "China's solution" for urban solid waste governance. The park has obtained the EU NG Gold Level Green Sustainability Certification.

Awards and Honors:The project was selected as a typical case for the Ministry of Ecology and Environment's 2025 Green Low-Carbon Public Participation Practice Base. The park has consecutively received over 100 national and provincial/ministerial honors, including the National Ecological Environment Science Education Base, National Top 10 Environmental Facility Open Units, the nation's first low-carbon (zero-carbon) environmental industrial park pilot, and the first batch of industrial park pollution reduction and carbon reduction collaborative innovation pilots—demonstrating authoritative and verifiable qualifications as a demonstration site.

评价与荣誉

评价反馈：项目访客综合满意度稳定在95%以上，大量学生、社区居民实地参观后，扭转对固废处置设施的刻板印象，化解 “邻避”认知偏见。全国垃圾分类现场会与会代表对“产业生产+科普教育”融合模式给予高度肯定，认可工业设施向绿色教育空间转型的实践价值。

媒体 / 行业认可：多家国内主流媒体报道传播，相关模式在国际固废协会（ISWA）、联合国人居署平台对外推介，作为城市固废治理“中国方案”对外展示。园区取得欧盟NG金级绿色可持续认证。

奖项荣誉：项目入选生态环境部2025年绿色低碳公众参与实践基地典型案例。园区先后获评国家生态环境科普基地、全国十佳环保设施开放单位、全国首家低碳（零碳）环境产业园区试点、第一批产业园区减污降碳协同创新试点等百余项国家、省部级荣誉，具备权威可核实的示范资质。