Company/Organization Profile

HARBIN PROPERTY RIGHTS EXCHANGE CO., LTD. was established in January 1995 with the approval of the Harbin Municipal People's Government and funded by the Municipal Finance Bureau. It originally operated under the mechanism of "two brands, one team" alongside the Harbin Property Rights Trading Center. In September 2020, it completed its corporate system reform in accordance with the decision of the executive meeting of the municipal government. It is now a wholly state-owned enterprise, with the Municipal Public Resources Trading Center performing the investor management duties on behalf of the municipal government, and the Municipal Development and Reform Commission serving as the competent business department.

As a sub-platform of the Municipal Public Resources Trading Center, the company undertakes various trading services in the public resources sector. Its primary business scope includes asset transfers and leasing of state-owned enterprises and public institutions, state-owned property (equity) rights transfers, capital increases of state-owned enterprises, procurement, rural property rights transactions, government procurement agency services, and construction project bidding agency services. The company provides comprehensive trading and integrated services for various public resources and market-oriented business transactions.

In recent years, the company has implemented the "1235" development strategy, established eleven major platforms, and expanded its services across the province and nationwide. Committed to innovation-driven development, it leverages digital technologies to expand intelligent application scenarios. The company is the only standing director unit of the China Association of State-owned Property Rights Exchanges in Heilongjiang Province, and has been honored with multiple prestigious titles, including AAA credit rating, the National "Top Ten Government Procurement Agencies," a member unit of the Carbon Neutrality Professional Committee of the China Energy Conservation Association, the Second Session of New Quality Productivity Outstanding Innovative Achievements, and Outstanding Service Organization in the Carbon Neutrality Sector.

机构简介

哈尔滨产权交易所有限责任公司成立于1995 年1 月，经哈尔滨市人民政府批准设立，2020 年 9 月完成公司制改革，现为国有独资企业，作为哈尔滨市公共资源交易中心分平台，承接各类交易服务，属 “公共资源交易” 品类。主要从事国有企事业单位资产转让及出租、国有产（股）权转让、国有企业增资、采购、农村产权交易、政府采购代理、建设工程招标代理等，提供各类公共资源及市场化业务交易与综合服务。近年来实施 “1235”发展战略，拥有十三大平台，服务覆盖全省、辐射全国。坚持创新引领，以数字技术驱动智能场景拓展。曾获 行业AAA 级信用评价、全国 “十佳政府采购代理机构” 、中国节能协会碳中和专业委员会委员单位、第二届新质生产力优秀创新成果及碳中和领域优秀服务机构等多项荣誉称号。

Project Overview

As a key central city in northern China, Harbin faces considerable pressure in terms of energy consumption and carbon emissions, creating an urgent need for green‑and‑low‑carbon transition. Against the backdrop of the in‑depth implementation of the carbon peaking and carbon neutrality strategy, public low‑carbon actions remain fragmented and spontaneous. Daily eco‑friendly practices such as green commuting and waste sorting lack a unified recording tool and effective positive incentives, making it difficult to foster sustained and stable behavioral habits. Meanwhile, low‑carbon publicity and education activities targeting diverse groups including universities, communities, government agencies and social organizations are mostly short‑term and scattered. A long‑term participation mechanism covering the whole society across multiple spaces is yet to be established.

To address these challenges, Harbin Property Exchange Co., Ltd. has built Carbon Benefit Ice City, the first carbon inclusiveness platform in the three‑northeast‑provinces region. Powered by a WeChat Mini Program and a digital‑intelligent cockpit, the platform adheres to the principle of “ecological priority and green development”. Closely connected with the public’s daily life, it leverages digital tools to form a closed loop for recording, quantifying and incentivizing public low‑carbon behaviors, thus advancing the shift of green‑and‑low‑carbon concepts from government‑led advocacy to nationwide public engagement.

项目背景

哈尔滨市作为我国北方重要中心城市，能源消耗与碳排放压力较大，绿色低碳转型需求迫切。在碳达峰碳中和战略深入实施的背景下，公众层面的低碳行动仍呈现碎片化、自发性的特征，绿色出行、垃圾分类等日常环保行为缺乏统一的记录载体与有效的正向激励，难以形成持续稳定的行为习惯。同时，高校、社区、机关、社会组织等不同群体的低碳宣教活动多以短期化、分散化形式开展，尚未建立起覆盖全社会、贯穿多元空间的长效参与机制。

为此，哈尔滨产权交易所有限责任公司建设东北三省首个碳普惠平台“碳惠冰城”，依托微信小程序与数智化驾驶舱，紧扣“生态优先、绿色发展”主线，紧密结合广大公众社会生活，以数字化手段搭建公众低碳行为的记录、量化与激励闭环，推动绿色低碳理念从政府倡导走向全民行动。

Project Implementation

To tackle insufficient channels for low‑carbon practice among college youth and the low appeal of conventional publicity and education, the special campaign CarbonBenefit Ice City on Campus was launched from November to December 2024 in collaboration with schools and environmental associations of seven universities including Harbin Engineering University and Harbin Medical University. The campaign featured lectures on carbon inclusiveness concepts and campus low‑carbon challenge tasks. Official practice certificates were awarded to students who completed the whole‑process practice. Two consecutive editions of events such as the University Eco‑Fashion Design Contest have been held, where eco‑friendly garments are created from waste materials to deeply integrate low‑carbon concepts with culture and art, further expanding outreach and engagement depth among young people.

To lower the barriers for community residents to participate in low‑carbon initiatives and improve access to green benefits, the Carbon‑Benefit Ice City into Communities initiative has been rolled out. Publicity booths and interactive experience zones have been set up in multiple communities such as Lanhe Sub‑district for on‑site promotion. A service matrix combining knowledge popularization, hands‑on guidance and fun‑filled interaction has been established. Residents receive on‑site guidance on registering for and using the Mini‑Program as well as redeeming livelihood benefits. Light‑weight activities including low‑carbon knowledge quizzes and waste‑sorting games are also organized. Dedicated staff are assigned to assist senior residents with online emission‑reduction quantification and point‑earning activities to ensure equal participation across all age groups.

Addressing the low‑carbon transition needs of government agencies, social organizations and large‑scale events, a research project on green and low‑carbon transition for public institutions has been carried out jointly with the Government Service Center of Harbin Municipal Party Committee and Municipal Government, exploring the construction and operation model of carbon inclusiveness systems for public institutions. Multiple organizations have been mobilized to hold practical activities such as hiking and public‑welfare tree‑planting. Leveraging social‑organization resources, volunteers are recruited and institutions including the All‑China Environment Federation are engaged in platform activities to extend its influence across diverse sectors. Meanwhile, an innovative “carbon inclusiveness plus culture‑sports” model has been developed. Low‑carbon promotion is delivered at summer cultural and sports galas such as the Harbin International Beer Festival and the City Super Football Cup. Partnerships have been built with the Harbin Marathon to design low‑carbon routes and conduct multi‑dimensional publicity. Full‑process services for green and low‑carbon organization of the 9th Asian Winter Games were successfully delivered. By leading the compilation of the green‑low‑carbon event report, fostering a city‑wide low‑carbon atmosphere and launching cross‑regional carbon donation campaigns, nearly 100,000 tons of carbon donations were mobilized from all sectors of society to support carbon neutrality for the Asian Winter Games. Through full‑process involvement, city‑wide publicity and nationwide mobilization, the coverage of carbon inclusiveness in various social scenarios keeps expanding.

项目实施

针对公众低碳认知碎片化、日常绿色行为缺乏统一引导与价值转化渠道的核心痛点，在哈尔滨市生态环境局、市发展和改革委员会、市公共资源交易中心的指导支持下，哈尔滨产权交易所有限责任公司建设运营了“碳惠冰城”微信小程序与数智化驾驶舱，形成用户端和运营管理端双核心的信息化架构，整合百度、滴滴、美团、快电等近20家合作伙伴，将绿色出行、垃圾分类、旧物回收等日常低碳行为纳入量化体系，配套绿色积分累计与权益兑换功能，并联动线上线下场景协同引流，快速打开用户覆盖面，构建"政府引导—企业运营—多方协同—全民参与"的完整实施体系。目前，已汇集绿色出行、低碳生活等十余个减排场景，实现跨平台数据互联互通。

针对高校青年群体低碳实践渠道不足、传统宣教形式吸引力弱的问题，2024年11月至12月落地"碳惠冰城进校园"专项行动，联合哈尔滨工程大学、哈尔滨医科大学等7所高校的院系及环保社团共同推进。开设碳普惠理念讲堂，设置校园低碳行为挑战任务，为完成全流程实践的学生颁发官方实践证书。连续两届策划高校环保创意服装赛等活动，以废旧材料创作环保服饰，将低碳理念与文化艺术深度融合。进一步扩大青年群体覆盖面和参与深度。

针对社区居民低碳参与门槛高、绿色福利触达不足的问题，开展"碳惠冰城进社区"活动，在兰河街道等多个社区设置宣传展位、互动体验区，开展地推活动，打造"知识科普+实操指导+趣味互动"服务矩阵，现场指导居民注册使用小程序、兑换民生福利，同步开展低碳知识竞答、垃圾分类游戏等轻量化活动。特别安排专人指导老年群体参与线上减排量化和积分活动，保障全年龄段平等参与。

针对机关单位、社会组织及大型活动场景的低碳转型需求，联合哈尔滨市委市政府机关服务中心开展公共机构绿色低碳转型课题研究，探索公共机构碳普惠体系构建与运行模式，并联合组织多家单位开展徒步、公益植树等实践活动。依托社会组织力量，招募志愿者，联动中华环保联合会等机构参与平台活动，将平台影响力在多领域延伸。同时创新“碳普惠+文体”融合模式，走进哈尔滨国际啤酒节、城市足球超级杯赛等夏日文体盛会开展低碳宣传，联动哈尔滨马拉松构建低碳路径、多维度开展宣传，圆满完成第九届亚冬会绿色低碳办赛全流程服务，通过牵头编制绿色低碳办赛报告、全城营造绿色低碳氛围、跨区域开展捐碳行动等方式，号召社会各界积极捐碳近10万吨，助力亚冬会“碳中和”，全程参与、全域宣传、全国动员，不断拓展碳普惠在不同社会场景中的覆盖边界。

Project Outcome

Prior to this project, Harbin lacked a unified digital carrier for public participation in low‑carbon initiatives, and citizens’ green behaviors were fragmented without corresponding incentives. The project delivered Carbon‑Benefit Ice City, the first carbon inclusiveness platform in the three‑northeast‑provinces region. It has built a digital carbon‑reduction system covering diverse scenarios including clothing, food, housing, transportation, travel, shopping and entertainment, forming a green action model featuring “online platform + multi‑scenario linkage + nationwide public participation”.

First, model innovation. The platform integrates a wide range of daily‑life scenarios and realizes cross‑platform data interconnection and interoperability. Notably, it is directly data‑connected with Harbin City‑Pass Smart Card Platform, making it one of the few platforms nationwide with full coverage of bus and metro data. Boasting extensive scenario coverage and complete, credible data, it serves as a showcase for recording urban green lifestyles. Combining online platforms with offline engagement, it hosts diverse activities such as online knowledge quizzes, themed practical campaigns, fluorescent night runs and public‑welfare tree‑planting. It has also created the original IP character “Carbon‑Bin” and related cultural and creative products to foster a vibrant cultural atmosphere and enhance user stickiness.

Second, mechanism innovation. It advances innovative research on public carbon‑reduction behaviors and pioneers cross‑regional mutual recognition of carbon emission reductions. Joint research projects are carried out on the green and low‑carbon transition of public institutions. Provincial‑level innovative research projects have been conducted for three consecutive years, conducting in‑depth studies on subjects such as rural green development and green finance, and translating research outputs into real‑world practice via the platform. It has realized innovative mutual recognition of emission‑reduction volumes across carbon inclusiveness platforms covering two provinces and four locations, and launched activities including cross‑regional joint carbon donation to accumulate practical experience for such mutual‑recognition mechanisms.

Third, scenario innovation. It expands publicity channels and participation access, lowering participation barriers for the general public. It precisely reaches multi‑dimensional spaces including universities, communities, commercial districts and sports events, and designs differentiated activity systems for different groups to broaden the connotation of green spaces and the scope of public engagement. In particular, it has bridged the “last‑mile” gap for elderly residents in communities to learn about and practice low‑carbon lifestyles. It pioneers the integrated “carbon inclusiveness plus culture‑sports” model. In 2023, it partnered with the Harbin International Beer Festival to hold the country’s first “zero‑carbon” beer festival. Since 2024, repeated promotional collaborations with the festival have drawn tens of thousands of on‑site participants via QR‑code scanning, reaching millions of tourists each year. In 2025, it supported the Harbin Marathon in achieving carbon neutrality for the first time, presenting Ice City’s low‑carbon culture to 35,000 runners. It also delivered green event services for the Asian Winter Games, enabling the Games to attain carbon neutrality for the first time and offering a “Chinese solution” for green and low‑carbon Asian Winter Games organization.

成果亮点

项目实施前，哈尔滨缺乏统一的公众低碳参与数字化载体，市民绿色行为分散无激励。项目建成东北三省首个碳普惠平台“碳惠冰城”，打造覆盖衣、食、住、行、游、购、娱等多元场景的数字化减碳体系，形成“线上平台+多场景联动+全民化参与”的绿色行动模式。

一是模式创新，平台汇集多种生活场景，实现跨平台数据互联互通。尤其是直接与哈尔滨市城市通智能卡平台数据互联，是全国为数不多的公交地铁数据全覆盖平台，场景覆盖面广、数据完整可信，成为记录城市绿色生活的名片。通过线上平台与线下联动结合，开展线上知识问答、主题实践、荧光夜跑、公益植树等丰富活动，并创新打造IP形象“碳小滨”及周边文创，营造出浓厚的文化氛围，提升用户黏性。

二是机制创新，推动公众减排行为创新型研究，开创跨区域碳减排互认先河。联合开展公共机构绿色低碳转型课题研究，连续3年开展省级科研项目创新研究，针对乡村绿色发展、绿色金融等课题深入探索，并通过平台创新实践推动成果转化。创新两省四地碳普惠平台实现减排量跨区域互认，发起跨区域联合捐碳等活动，丰富跨区域减排互认实践经验。

三是场景创新，拓宽宣传推广和参与渠道，降低社会公众参与门槛。精准覆盖高校、社区、商圈、赛事等多元空间，针对不同群体设计差异化活动体系，拓展绿色空间内涵与参与边界，尤其是打通了社区老年群体了解低碳、践行低碳的“最后一公里”。创新“碳普惠+文体”融合，2023年携手哈尔滨国际啤酒节打造全国首届“零碳”啤酒节，2024年以来多次与哈尔滨国际啤酒节互动宣传，吸引万人现场扫码参与，每年触达游客百万人次。2025年，助力哈尔滨马拉松首次实现碳中和，向3.5万跑友展现了冰城低碳文化；完成亚冬会绿色办赛服务，助力亚冬会首次实现碳中和，为亚冬会低碳绿色办赛提供了“中国方案”。

Project Highlight

From the perspective of ecological and environmental benefits, by incorporating residents’ daily low‑carbon behaviors such as green commuting and waste sorting into a standardized quantitative accounting system, Carbon Benefit Ice City has partnered with nearly 20 stakeholders and built more than ten emission‑reduction scenarios covering green travel and new‑energy mobility. The platform keeps full records of individual carbon emission reductions and has established a proven incentive‑and‑reward mechanism for public green‑living practices, effectively motivating long‑term public engagement in carbon emission reduction. As of August 2026, low‑carbon actions recorded on the platform have reached nearly 15 million person‑times, with a total accumulated emission reduction of over 470,000 tons.

In terms of social impact, regular channels for low‑carbon participation have been set up in universities, communities, government offices and other venues, forming a green‑action network featuring multi‑group and diversified engagement. Through close collaboration with a wide range of large‑scale cultural and sports events, the platform has reached over 5 million people. It has pioneered cross‑regional carbon‑benefit cooperation for major events in China and delivered a replicable “Ice‑City Model” for the development of carbon‑benefit systems and regional collaboration in cold‑climate regions.

成果影响力

生态环境效益方面，“碳惠冰城”通过将绿色出行、垃圾分类等公众日常低碳行为纳入标准化量化核算体系，整合近20家合作伙伴，汇集绿色出行、新能源出行等十余个减排场景，完整记录个人减排量，形成了一整套行之有效的个人绿色生活激励回馈机制，有效引导公众持续参与碳减排。截至2026年8月，平台累计参与低碳行为近1500万人次，累计减排量达47万余吨。

社会影响方面，在高校、社区、机关等空间搭建起常态化低碳参与渠道，形成了多群体多方式参与的绿色行动网络。通过与多种大型文体赛事紧密协同，累计触达人群超500万人次，开创国内大型赛事碳普惠跨区域协作先例，为寒冷地区碳普惠体系建设与区域协同提供了可复制的“冰城样本”。

Reviews & Honors

As the first carbon‑inclusive platform in the three‑province region of Northeast China, Carbon Benefit Ice City receives official guidance and policy support from the Harbin Municipal Bureau of Ecology and Environment, Harbin Municipal Development and Reform Commission and Harbin Public Resources Trading Center, under the jointly‑issued Work Plan for the Construction of Harbin’s Carbon‑Inclusive System. Filed for record‑keeping with the Department of Ecology and Environment of Heilongjiang Province, the platform is well‑guaranteed in standardized operation and long‑term sustainability.

Through interactive experiences and point‑redemption mechanisms, Carbon‑Benefit Harbin makes low‑carbon behaviors visible and rewarding, which has greatly mobilized participation among students, community residents and public institutions, won wide public recognition and boosted public initiative to practice low‑carbon lifestyles. To date, multiple universities have expressed intentions for long‑term cooperation, and close partnerships have been forged with a host of large‑scale cultural‑tourism projects.

Its innovative practices have been recognized by the National Development and Reform Commission, the Development and Reform Commission of Heilongjiang Province and the Provincial Department of Ecology and Environment. It has been featured twice in special reports by People’s Daily, and covered by nearly 50 media outlets including China Environment News, Heilongjiang Daily, People’s Net and Xuexi Qiangguo. Relevant stories have been reposted on numerous government‑affiliated platforms, greatly extending the social reach of carbon‑inclusive concepts.

The platform has received a string of honors, including the “Outstanding Service Provider for Carbon Neutrality” Award at the 3rd Boao Carbon Neutrality Conference (2023), a 2025 Green‑and‑Low‑Carbon Typical Case issued by the Ministry of Ecology and Environment, and the 2025 Outstanding Innovation Achievement for New‑quality Productive Forces (High‑quality Development, 2nd Session). It has set an exemplary benchmark for the development of carbon‑inclusive systems across Northeast China.

评价与荣誉

“碳惠冰城”作为东北三省首个碳普惠平台，得到哈尔滨市生态环境局、市发改委、市公共资源交易中心联合发布的《哈尔滨市碳普惠体系建设工作方案》的官方指导与政策支持，通过省生态环境厅备案，运营规范性与可持续性具备坚实保障。“碳惠冰城”以互动式体验方式和积分兑换模式，让低碳行为“看得见、有回报”，有效激发了学生、社区人群、公共机构的参与热情，获得受众广泛认可，有效提升了公众日常践行低碳的主动性。目前已有多所高校提出长期合作意向，并与多个大型文旅项目达成紧密合作伙伴关系。凭借多方面创新实践，获得国家发展改革委、黑龙江省发展改革委和省生态环境厅的认可。2次获得《人民日报》专题报道，获得《中国环境报》《黑龙江日报》及人民网、学习强国等近50家公众媒体关注报道，相关内容被多家政务平台转载，有效扩大了碳普惠理念的社会传播半径。先后荣获2023第三届碳中和博鳌大会“碳中和领域优秀服务机构”大奖、生态环境部2025绿色低碳典型案例、2025年度（第二届）新质生产力（高质量发展）优秀创新成果等众多奖项，为东北地区碳普惠体系建设树立了示范标杆。