Company/Organization Profile

Haier Smart Home Co., Ltd. (stock code: 600690.SH / 06690.HK / 690D.DE) is a globally leading service provider of solutions for a better life and digital transformation. It is also the only home appliance enterprise listed on A-shares, H-shares, and the Frankfurt Stock Exchange. Haier Smart Home has ranked first in the global retail sales of large household appliances by Euromonitor International for 17 consecutive years and has been listed in the Fortune Global 500 for 8 consecutive years, ranking 390th in 2025 with a global revenue of 302.3 billion yuan.

As the leading enterprise in China's home appliance industry chain, the company's business covers more than 200 countries and regions worldwide, with 35 industrial parks, 163 manufacturing centers, and 126 marketing centers, serving over 1 billion user households.

With the sustainable development strategic vision of "enjoying a sustainable life intelligently", the company focuses on two directions: "creating sustainable solutions" and "creating solutions in a sustainable way". It has built a complete system covering green value chains, responsible supply chains, durable design, and material recycling, and has established a leading number of "Lighthouse Factories" clusters in the global home appliance industry.

Haier, based on the "RenDanHeYi" culture, is committed to achieving net-zero emissions at the operational level (Scope 1 and Scope 2) by 2030 and reducing the emission intensity during the use phase of major Chinese brand products by 30% by 2035.

机构简介

海尔智家股份有限公司（股票代码：600690.SH / 06690.HK / 690D.DE）是全球领先的美好生活和数字化转型解决方案服务商，也是全球唯一在A股、H股、法兰克福三地上市的家电企业。海尔智家连续17年位居欧睿国际全球大型家用电器品牌零售量第一，连续8年入选《财富》世界500强，2025年位列第390位，全球营业收入3023亿元。作为中国家电产业链链主企业，公司业务覆盖全球200多个国家和地区，拥有35个工业园、163个制造中心及126个营销中心，服务超10亿全球用户家庭。

公司以“智享可持续生活”为可持续发展战略愿景，围绕“创造可持续的解决方案”与“以可持续的方式创造解决方案”两大方向，构建覆盖绿色价值链、负责任供应链、耐用设计与材料循环的完整体系，并已建成全球家电行业数量领先的“灯塔工厂”集群。海尔以“人单合一”文化为基石，致力于2030年实现运营层面（范围1和范围2）净零排放，2035年实现中国主要品牌产品使用阶段排放强度降低30%。

Project Overview

In response to China’s “dual carbon” strategy and the requirements of the “Beautiful China, I Am an Actor” campaign, Haier Smart Home, leveraging its position as a Fortune Global 500 enterprise and the chain-leading enterprise of the global home appliance industry, has independently initiated and led the “Haier Smart Home Zero-Carbon Industrial Park Green Transformation and Industrial Synergy Practice Project” in Qingdao.

As a representative enterprise of China’s real economy and the chain leader of the global home appliance industry chain, Haier Smart Home operates over ten industrial parks and manufacturing bases worldwide.

In July 2025, both the Haier Jiaozhou Shanghe Industrial Park (Haier COSMOPlat Industrial Internet Ecological Park) and the Haier Qingdao Sino-German Industrial Park received the first batch of “Zero-Carbon Industrial Park” certifications from the China Quality Certification Center (CQC) and the China Energy Conservation Association, securing certificates No.001 and No.002 respectively—making Haier Smart Home the first and only home appliance enterprise in China to receive this recognition.

In September 2025, the Haier COSMOPlat Industrial Internet Ecological Park, the Company’s largest manufacturing base globally, was selected as one of Shandong Province’s first batch of zero-carbon pilot parks and was the only park in Qingdao to be included.

This project centers on these two zero-carbon industrial parks, covering all manufacturing plants, supply chain enterprises, and tens of thousands of employees as space users within the parks. Addressing common challenges such as high energy consumption, concentrated carbon emissions, and difficulties in cross-enterprise coordinated carbon reduction, Haier Smart Home has established a three-pronged green transformation framework integrating “clean energy substitution + digital energy-carbon management + industrial synergy and circular economy”.

The project systematically addresses the core requirements of the “Industrial Park Green Transformation and Industrial Synergy” category, providing a replicable and scalable model for zero-carbon transformation in the home appliance industry and China’s manufacturing sector at large.

项目背景

为贯彻落实国家“双碳”战略与《关于深入开展“美丽中国，我是行动者”系列活动工作方案》的相关要求，海尔智家以全球家电行业链主企业的责任担当，依托世界500强的全球化运营能力与产业协同优势，在青岛自主发起并主导实施“海尔智家零碳园区绿色转型与产业协同实践项目”。海尔智家作为中国实体经济的代表性企业与全球家电产业链的链主企业，在全球拥有十余个工业园区和制造基地。

2025年7月，海尔胶州上合工业园（海尔卡奥斯工业互联网生态园）与海尔青岛中德工业园双双荣获中国质量认证中心（CQC）、中国节能协会颁发的国内首批“零碳园区”认证，分别斩获No.001与No.002号证书，成为家电行业首批且唯一获此认证的企业。其中，海尔卡奥斯工业互联网生态园作为海尔智家全球最大的制造基地，于2025年9月入选山东省首批零碳园区创建名单，也是青岛市唯一入选的园区。

本项目以两大零碳园区为核心空间载体，覆盖园区内整机工厂、供应链企业及上万名职工的空间使用者群体。针对工业园区能源消耗高、碳排放集中、多企业协同减碳难度大等共性问题，海尔智家构建了“清洁能源替代+数字化能碳管控+产业协同循环”三位一体的绿色转型整体方案，并通过制度化手段引导园区全体使用者践行低碳行为。项目系统性回应了征集活动中“园区绿色转型与产业协同组”的核心要求，为家电行业乃至中国制造业的园区零碳转型提供了可复制、可推广的实践样板。

Project Implementation

The project is jointly initiated and coordinated by the Board Office and Sustainable Development Department of Haier Smart Home, as well as the Haier Smart Home Integrated Supply Chain Platform. The specific implementation is carried out by various industries of Haier Smart Home, Haier Jiaozhou Shanghe Industrial Park (Haier Kaos Industrial Internet Ecological Park), and Haier Qingdao Sino-German Industrial Park as the management and operation entities. All employees in the park are deeply involved, and the project is progressed item by item following the logic of "problem - measure - implementation entity - promotion method".

1. Addressing the issues of high outsourced electricity proportion and high carbon intensity in the park's energy supply - rational planning and coordinated implementation of the park's energy system optimization project.

Haier Smart Home, as the park operator, has collaborated with State Grid Qingdao Power Supply Company to develop an energy substitution plan featuring "distributed photovoltaic (PV) + direct connection of green electricity + outsourced green electricity". Prioritizing the use of existing factory roofs, car ports, and building curtain walls to construct PV systems, forming an integrated supply of "roof PV + car port PV + BIPV curtain wall", with an annual power generation exceeding 50 million kWh, accounting for more than 35% of the park's total electricity consumption.

At the same time, through dedicated lines and "point-to-point" direct connections with surrounding new energy projects, traceable green electricity is obtained to meet the carbon footprint accounting requirements for high-end manufacturing exports. This measure is promoted by the park's engineering operation and maintenance team and the "electricity manager" special team of the power supply company, covering the entire planning, construction, and operation cycle.

2. Addressing the issue of individual efforts and lack of coordination mechanisms in carbon reduction among parks and industrial chain enterprises - building an industry collaborative carbon reduction system led by the chain leader.

Haier Smart Home's integrated supply chain platform will take the lead, jointly implementing the project with Haier Group's Kaos platform and supporting enterprises within the park. Measures include: establishing a supplier carbon management system based on the chain leader's position, incorporating carbon emission data into the supplier access and evaluation system; opening digital tools such as carbon accounting and energy efficiency diagnosis to small and medium-sized enterprises in the park and supply chain partners through the industrial internet platform, reducing the threshold for carbon reduction for enterprises on the chain; promoting cooperation in resource recycling such as waste heat utilization and scrap recycling among enterprises within the park.

The promotion method is "leading the small with the big, leading the area with the chain", first piloting in demonstration parks, and then promoting to parks and supply chains nationwide.

3. Addressing the issues of disordered recycling and disposal of old home appliances and the broken material recycling chain, we will establish a home appliance recycling demonstration system implemented by Haier Smart Home's green recycling division. Leveraging Haier's recycling interconnected factory, we will open up the entire chain from "recycling - dismantling - regeneration - reuse": expanding standardized recycling of used home appliances through cooperation with recycling channels, achieving graded regeneration of materials such as plastics and metals in the dismantling process, and reusing the regenerated materials in the durable design and manufacturing of new products. The promotion approach will be a three-network integration of "factory + platform + channel", achieving a transformation from linear manufacturing to a material closed-loop model.

4. Addressing the issue of lack of institutionalized guidance for employees' green behaviors - Establishing a "green space user" institutional system, jointly implemented by the management committees of each park and the labor union, is the practical application of the RenDanHeYi culture in the green field.

Measures include: launching new energy commuter shuttles, adding charging piles and bicycle facilities, and guiding low-carbon commuting; formulating green production operation specifications, incorporating energy conservation and consumption reduction requirements into daily team management; implementing a garbage classification and recycling point system in the park; linking ESG performance indicators with organizational and individual performance, forming an accountability and incentive mechanism of "everyone has indicators, everything can be tracked".

The promotion method is to embed green behavior indicators into the self-management system of small and micro organizations, with employees self-driven declaration, platform quantitative recording, and performance regularly cashed in, achieving a shift from "being asked to be green" to "wanting to be green".

5. Addressing the issue of the lack of standards and certification for zero-carbon parks - Overall strategic planning and collaborative promotion of global ESG data digitization.

Haier Smart Home, based on the "Technical Specifications for Zero-Carbon Park Evaluation" (T/CECA-G0344-2025) issued by the China Energy Conservation Association, has improved systems such as energy management, carbon emission monitoring, and incentive mechanisms.

Led by the ESG and compliance departments, joint third-party organizations have conducted carbon verification and certification. In July 2025, the park obtained the first zero-carbon park certificate No.001 from the China Quality Certification Center; in September of the same year, it was selected as one of the first batch of zero-carbon parks in Shandong Province, becoming the only selected park in Qingdao City, achieving an upgrade from spontaneous practice to authoritative certification.

项目实施

该项目由海尔智家董事会办公室与可持续发展部以及海尔智家集成供应链平台联合统筹发起，海尔智家各产业、海尔胶州上合工业园（海尔卡奥斯工业互联网生态园）与海尔青岛中德工业园作为管理运营主体具体实施，全体园区职工深度参与，按照“问题—措施—实施主体—推进方式”的逻辑逐项推进。 1.针对园区能源供给外购电占比高、碳强度大的问题 —— 合理规划并统筹实施园区能源体系优化工程

海尔智家作为园区运营方，联合国网青岛供电公司制定“分布式光伏+绿电直连+绿电外购”的能源替代方案。优先利用既有厂房屋面、车棚及建筑幕墙建设光伏系统，形成“屋面光伏+车棚光伏+BIPV光伏幕墙”一体化供给，年发电量超5000万度，占园区总用电量35%以上；同时通过专用线路与周边新能源项目“点对点”直连，获取可溯源绿电，满足高端制造出口碳足迹核算要求。该措施由园区工程运维团队与供电公司“电管家”专班推进，覆盖规划、建设、运营全周期。

针对产业链企业减碳各自为战、缺乏协同机制的问题 —— 构建链主引领的产业协同减碳体系

由海尔智家集成供应链平台牵头，联合海尔集团旗下卡奥斯平台及园区内配套企业共同实施。措施包括：依托链主地位建立供应商碳管理制度，将碳排放数据纳入供应商准入与评价体系；通过工业互联网平台向园区中小企业及供应链伙伴开放碳核算、能效诊断等数字化工具，降低链上企业减碳门槛；推动园区内企业间的余热利用、废料循环等资源循环利用协作。推进方式为“以大带小、以链带面”，先在示范园区试点，再向全国园区及供应链推广。

针对旧家电回收处置无序、材料循环链条断裂的问题 —— 建设家电再循环示范体系

由海尔智家绿色再循环板块实施。依托海尔再循环互联工厂，打通“回收—拆解—再生—再利用”全链条：通过与回收渠道合作扩大废旧家电规范化回收，在拆解环节实现塑料、金属等材料的分级再生，再生材料回用至新产品的耐用设计与制造。推进方式为“工厂+平台+渠道”三网融合，实现从线性制造向材料闭环的模式转型。

针对职工绿色行为缺乏制度化引导的问题——建立“绿色空间使用者”制度体系

由各园区管理委员会与工会联合实施，是人单合一文化在绿色领域的落地实践。措施包括：开通新能源通勤班车、增设充电桩与自行车设施，引导低碳通勤；制定绿色生产操作规范，将节能降耗要求纳入班组日常管理；推行园区垃圾分类与回收积分制度；将ESG绩效指标与组织及个人绩效挂钩，形成“人人有指标、事事可追踪”的问责与激励机制。推进方式为将绿色行为指标嵌入小微组织的自主经营体系，由职工自驱申报、平台量化记录、绩效定期兑现，实现从“要我绿色”到“我要绿色”的转变。

针对零碳园区标准与认证缺失的问题 —— 总体战略规划，并协同推进全球ESG数据数字化

海尔智家依据中国节能协会《零碳园区评价技术规范》（T/CECA-G0344-2025），完善能源管理、碳排放监测、激励机制等制度。由ESG与合规部门牵头，联合第三方机构开展碳核查与认证。2025年7月，园区获中国质量认证中心首批零碳园区No.001证书；同年9月入选山东省首批零碳园区创建名单，成为青岛市唯一入选园区，实现从自发实践到权威认证的提升。

Project Outcome

Since the implementation of Haier Smart Home's green park transformation and industrial collaboration action strategy guided by the "Smartly Enjoy Sustainable Life" strategy, the company has been led by the "RenDanHeYi" management model to build a "6-Green" full lifecycle green supply chain system. It has achieved remarkable results in green design, green procurement, green manufacturing, green operation, green recycling, and green disposal, bringing green experience innovation to global enterprises, users, and industry users. It has embarked on the path of "AI+Sustainability" smart-green integration and formed a new practice paradigm that is quantifiable, replicable, and scalable.1. Outstanding Circular Economy Results As of 2026, Haier has recycled nearly 30 million waste home appliances through all channels, ranking first in the industry. The Recycle Connected Factory has an annual dismantling capacity of 2 million units and a resource recovery rate of over 95%. The recycled plastic has a purity of 99.9% and has entered the European and Japanese markets, expanding into the automotive, daily chemical, and home furnishing sectors.

2. Green Manufacturing Breakthroughs

Haier has built 14 lighthouse factories globally, the most among Chinese companies; 11 factories

were selected as National Green Factories in 2025, the most in the industry; the Hefei washing machine factory achieved SGS carbon neutrality certification, reducing carbon emissions by over 13,000 tons of CO₂e annually.

3. Continuous Technological InnovationThe X11 washing machine is 70% more energy-efficient than the highest European energy efficiency standard; the Smart Wind air conditioner can save 580 kWh of electricity per year through AI algorithms; the Mailang refrigerator uses less than 1 kWh per day, selling over 1 million units since its launch.

4. Significant Synergy EffectsOn Earth Day 2026, Haier, together with Yili, Lenovo, LONGi Green Energy, and other companies, jointly issued a “Sustainable Development Ecological Pact,” creating a replicable model for cross-industry carbon reduction.

5. Smart Scenarios Empowering Green LifeThe “Building Brain” solution has saved 4.5 billion kWh of electricity and reduced CO₂ emissions by 4 million tons, equivalent to planting over 200 million trees.

成果亮点

海尔智家以“智享可持续生活”战略为指引的绿色园区转型与产业协同行动策略实施以来，公司以“人单合一”管理模式为引领，构建“6-Green”全生命周期绿色供应链体系，在绿色设计、绿色采购、绿色制造、绿色经营、绿色回收、绿色处置等方面取得了显著成果，为全球企业端、用户端、产业端用户带来绿色体验革新，走出“AI+可持续”智绿融合之路，形成了可量化、可复制、可推广的实践新范式。

1. 循环经济成果显著，实现“变废为宝”

截至2026年上半年，海尔智家全渠道累计回收废旧家电近3000万台，回收量位居行业首位。再循环互联工厂年拆解能力达200万台，资源回收率超过95%。每台废旧家电的资源都得到精细化利用：1万台废旧洗衣机可拆解出约93吨塑料，减碳约270吨；1万台废旧冰箱可回收约406吨金属，减碳约744吨；每回收利用1吨包装泡沫，可减少碳排放约3.8吨，相当于植树345棵。再生塑料纯度达99.9%，已进入欧洲、日本市场并向汽车、日化、家居等领域拓展。这一成果实现了从“资源消耗”到“资源循环”的范式转变，形成了完整的循环经济闭环。

2. 绿色制造取得突破，灯塔工厂引领行业

海尔智家在全球累计打造14座灯塔工厂，是全球拥有灯塔工厂数量最多、维度最全的中国企业；共计11座工厂入选2025年度国家级绿色工厂名单，行业最多；合肥洗衣机工厂获SGS碳中和认证，年节碳量超1.3万吨CO₂e。通过“智家绿碳系统”和AI技术，工厂能效持续提升，绿色产品供给能力不断增强。

3. 技术创新持续突破，绿色产品深入人心

海尔智家自主研发的静压气悬浮技术实现压缩机0摩擦、节能50%，累计运行超500万小时，全球唯一；CCR的CO₂环保制冷剂技术应用于国家速滑馆“冰丝带”，打造亚洲最大人工冰面，一年节电200万度；X11洗衣机比欧洲新能效标准A级节能70%，成为“全球最节能”畅销品；聪明风空调通过AI算法一年可省580度电；麦浪冰箱“一天不到一度电”，上市以来销量突破百万台。这些产品让绿色生活从口号变为现实，用户实实在在地享受到了节能带来的经济收益和环保贡献。

4. 协同创新成效显著，链主引领生态共创

2026年4月22日世界地球日，海尔智家联合伊利集团、联想集团、腾讯集团、隆基绿能、康师傅控股、中国长安集团、海康威视集团等多家行业领军企业及机构，共同发布“可持续发展生态约定”，围绕践行可持续理念、珍爱自然资源、推动科技向善、建设美丽中国等达成共识。这一跨行业协同机制为产业链上下游共同减碳提供了可复制的模式。

5. 智慧场景持续赋能，绿色生活无感渗透

智慧家庭大模型和智慧楼宇大脑通过AI自适应调节温湿度与能耗，实现节能减排。“楼宇大脑”方案累计实现节电45亿度，减少二氧化碳排放约400万吨，相当于种植超过2亿棵树木。通过智慧家庭场景联动，空调在无人时自动节能20%，冰箱凌晨自动降频10%，热水器精准预测加热时间，让节能融入日常生活的每一个细节。

Project Highlights

Ecological and Environmental Benefits:

Through its full-chain closed-loop system, the Haier Smart Home Recycle project has achieved significant environmental benefits. By 2026, nearly 30 million waste home appliances have been collected and recycled, contributing to substantial lifecycle carbon emission reductions. The Recycle Connected Factory reduces carbon emissions by approximately 17,000 tons annually, equivalent to planting one million trees. The “Building Brain” smart energy solution has saved 4.5 billion kWh of electricity, reducing CO₂ emissions by 4 million tons. Haier Europe has achieved a 60% renewable energy usage rate and has received SBTi certification, planning a 50% reduction in Scope 1 and 2 emissions by 2030. Haier Smart Home has committed to achieving carbon neutrality in its global operations by no later than 2050.

Social Impact:

Public Participation: Through its nationwide recycling network and trade-in programs, Haier has directly engaged tens of millions of households in green consumption.

Industry Benchmarking: As a chain leader, Haier has driven 80% of its core suppliers to complete carbon footprint accounting and co-launched the “Sustainable Development Ecological Pact” with several industry leaders.

International Influence: Haier’s ESG practices will be featured at COP31, showcasing Chinese corporate responsibility in global climate governance.

Regional Driving Effect: The Recycle Connected Factory in Laixi has created a green industrial cluster effect, boosting local employment and economic transformation.

成果影响力

① 生态环境效益：

海尔智家在实施绿色园区转型与产业协同行动策略以来，通过再循环项目构建全链路闭环体系，实现了显著的环境效益。截至2026年，累计回收废旧家电近3000万台，仅以单台家电平均减碳量估算，全生命周期碳减排贡献显著。再循环互联工厂年减碳约1.7万吨，相当于种植百万棵树。“楼宇大脑”智慧能源方案累计节电45亿度，减少二氧化碳排放约400万吨。海尔欧洲工厂可再生能源使用比例已达60%，通过SBTi科学碳目标认证，计划2030年前企业直接排放与外购能源间接排放较基准年减少50%，全价值链间接排放较2021年基准年减少42%。海尔智家承诺不晚于2050年实现全球运营碳中和。

② 社会影响效果：

在公众参与方面，通过覆盖全国的回收网络和“以旧换新”政策，直接带动数千万家庭参与绿色消费；在行业示范方面：作为链主企业，推动80%核心供应商完成碳足迹核算，联合多家行业龙头企业发布“可持续发展生态约定”，形成跨行业绿色协同机制；在国际影响方面：海尔智家ESG实践入选联合国气候变化大会（COP31）发布成果，展示中国企业在全球气候治理中的责任担当。在区域产业集群带动方面：再循环互联工厂所在地莱西市及周边区域，形成了以循环经济为特色的绿色产业集聚效应，带动当地就业和经济转型。

Reviews & Honors

International Organization Evaluation:The representative of the United Nations Global Compact in China stated at the Haier Smart Home ESG Innovation Exploration Seminar: "Sustainable development is not just a slogan, but a great endeavor that requires the joint participation of global enterprises. The key to creating sustainable social value by taking Haier Smart Home as a leading enterprise demonstration model lies in building a more harmonious relationship between enterprises and communities, and promoting all stakeholders to jointly discuss, collaborate, and share a more sustainable future."

Authoritative Ratings and Certifications:

MSCI ESG Rating: Rated AA for multiple years, the highest level in the domestic home appliance industry.

Fortune China ESG Impact List: Topped the list for 5 consecutive years.

ESG Excellence Practice Report 2025: Selected by the China Enterprise Reform and Development Society and China Media Group.

ISO 20400: First home appliance and air conditioner company in China to obtain this sustainable procurement certification.

SBTi: Haier Europe has received Science Based Targets initiative certification.

SGS Carbon Neutrality: Hefei factory achieved ISO 14068-1:2023 certification.

Media and Industry Recognition:

Selected as "2025 ESG Practice Excellent Case"

Selected as Forbes 2025 China ESG Top 50

Ranked first in the home appliance industry on CCTV's "China ESG Listed Companies Pioneer 100"

In the "2025 ESG100 Corporate Reputation Research Report" jointly released by Digital Brand List and Phoenix Public Welfare, Haier ranked 7th in the ESG brand user recognition top 100 list, ranking first in the home appliance industry.

On World Earth Day 2026, multiple mainstream media outlets, including central media such as Xinhua News Agency, Xinhua Net, People's Daily, People's Daily Online, China Daily, and Dazhong Daily, as well as important regional media, focused on reporting on Haier Smart Home's ESG practices

Social Responsibility:

• Haier Hope Primary Schools. Haier is the enterprise that has built the most Hope Primary Schools in the Communist Youth League Central Committee's Hope Project, having constructed over 400 Haier Hope Primary Schools nationwide. These schools have greatly improved the hardware facilities (such as smart campuses and science laboratories) and teaching resources of rural schools, helping rural children achieve the goals of "having access to education" and "receiving quality education".

• Technology Empowerment and Research and Learning: Through the "Haier Little Scientists" program, we donate to build science laboratories in rural schools, organize science research and learning summer camps, and transform Haier's technological industry scenarios into science popularization education resources. This provides rural children with science education that is synchronized with urban children, planting the seeds of technological innovation.

• As a classic science popularization IP created by the Haier Group, "Haier Brothers" is not only a science popularization animation that has accompanied two generations, but also has made significant social contributions to science popularization education, rural education revitalization, public welfare science popularization, and social value transmission through the "IP+Public Welfare" model. • In 2025, Haier Smart Home donated HK$10 million to aid in the rescue efforts of the Tai Po fire disaster in Hong Kong.

• CCTV, the joint headquarters, initiated public welfare live broadcasts such as "Seeing Alzheimer's" to pay attention to vulnerable groups in society.

User Feedback:Haier Smart Home's green products have gained widespread market recognition. Users of the X11 washing machine praise its "quiet operation, energy efficiency, and clean washing results," while users of the Mailang refrigerator report that it "uses less than one kilowatt-hour of electricity per day, making it both convenient and cost-effective." The smart home solution has activated over 30 million users. In terms of service, a comprehensive digital service system has been established covering the entire process from pre-sale, in-sale, to post-sale.

Over 3 million users enjoy the "door-to-door installation and delivery" service, with a scheduled on-site installation service rate of 99%. The satisfaction rate of users with the full-process service provided by Haier Mall reaches over 99.7%. Haier Smart Home has established a leading number of "Lighthouse Factories" in the global home appliance industry, covering various categories such as refrigerators, washing machines, and water heaters, demonstrating world-class levels of intelligent manufacturing and low-carbon operation and maintenance.

评价与荣誉

国际组织评价： 联合国全球契约组织驻华代表在海尔智家ESG创新探索研讨会上表示：“可持续发展不是一句口号，而是一场需要全球企业共同参与的伟大行动。以海尔智家为引领企业示范样板创造可持续的社会价值，关键在于构建更加和谐的企业与社区关系，推动所有利益相关方共商、共建、共享一个更可持续的未来。”

权威评级与认证：

MSCI ESG评级：海尔智家连续多年获评AA级，为国内家电行业最高等级。

行业地位：海尔智家连续5年位居《财富》中国ESG影响力榜行业首位。

央媒认可：入选《2025年度ESG卓越实践报告》（中国企业改革与发展研究会与中央广播电视总台联合发布）

区域与产品端：海尔空调获ISO 20400可持续采购符合性声明，为全国家电和空调行业首家企业。海尔欧洲通过SBTi科学碳目标认证。合肥洗衣机工厂获SGS碳中和工厂认证（ISO 14068-1:2023）等

媒体与行业认可：

入选“2025年ESG实践优秀案例”

入选福布斯2025中国ESG 50强

央视“中国ESG上市公司先锋100”榜单家电业第一

数字品牌榜与凤凰网公益联合发布的《2025 ESG100企业声誉研究报告》中，海尔在ESG品牌 用户认知百强榜中位列第7，家电行业排名第一。

2026年世界地球日，多家主流媒体集中报道海尔智家ESG实践，包括新华社、新华网、 《人民日报》、人民网、《中国日报》、《大众日报》等央媒和重要的地区媒体

社会责任与公益贡献：

海尔希望小学，海尔是团中央希望工程中援建希望小学最多的企业，在全国援建了400多所海尔希望小学，极大改善了乡村学校的硬件设施（如智慧校园、科技实验室）和师资力量，助力乡村孩子实现“有学上”和“上好学”。

科技赋能与研学：通过“海尔小科学家”计划，为乡村学校捐建科技实验室，开展科技研学夏令营，将海尔的科技产业场景转化为科普教育资源，为乡村孩子提供与城市同步的科技教育，厚植科技创新种子。

《海尔兄弟》作为海尔集团打造的经典科普IP，不仅是一部陪伴两代人的科普动画，更通过“IP+公益”的模式，在科普教育、乡村教育振兴、公益科普传播及社会价值传递等方面做出了显著的社会公益贡献

2025年，海尔智家捐款1000万港元驰援香港大埔火灾救援。

联合总台央视发起“看见阿尔茨海默”等公益直播，关注社会弱势群体。

用户反馈：海尔智家绿色产品获得市场广泛认可。X11洗衣机用户评价“静音又省电，洗得还干净”，麦浪冰箱用户反馈“一天不到一度电，省心又省钱”。智慧家庭方案累计激活用户突破3000万，服务方面，打造售前、售中到售后的全流程数字化服务体系，享受上门“送装一体”用户超300万，按约上门安装服务率99%，海尔商城全流程服务用户满意度达到99.7%以上。海尔智家已建成全球家电行业数量领先的“灯塔工厂”集群，覆盖冰箱、洗衣机、热水器等多品类，体现了世界级智能制造与低碳运维水平。