Company/Organization Profile

Danone is a leading global food and beverage company and holds leading positions worldwide across its three major business segments: Special Nutrition, Essential Dairy and plant-based and Packaged Waters. Headquartered in France, Danone entered the Chinese market in 1987. The company boasts an impressive portfolio comprising internationally renowned brands (Such as Mizone, Aptamil, Nutrilon, Nutricia, Evian, Neocate, Nutrison).

Danone Beverages China, one of Danone’s key business units in Danone China, has been serving Chinese consumers for more than two decades with its flagship brand Mizone. Committed to providing high-quality, safe, healthy, and enjoyable hydration products, Danone Beverages China operates 5 manufacturing plants across China. Guided by Danone’s global “One Planet. One Health” action frame and the Danone Impact Journey sustainability strategy, the company actively advance its green development pathway in China.

To date, all Danone China Beverages manufacturing sites have achieved carbon neutrality and have been recognized as National Green Factories. To accelerate decarbonization across its value chain, Danone Beverages China launched “One Planet” Carbon Reduction Initiative and established a RMB 30 million Climate Action Fund, providing financial and technical support to upstream and downstream partners in their low-carbon transition. In parallel, Danone China Beverages has introduced dedicated programs to promote sustainable consumption and community-based environmental actions.

机构简介

达能是一家知名的跨国食品饮料公司，在专注健康、快速发展并引领潮流的三大领域开展业务：专业特殊营养、基础乳制品和植物基产品、饮用水和饮料。达能总部位于法国，于1987 年进入中国市场，旗下拥有如脉动、爱他美、诺优能、纽迪希亚、依云、纽康特、能全素等众多知名国际品牌。

作为达能集团在华重要业务板块之一，达能中国饮料深耕中国市场逾二十年，致力于提供优质安心、健康美味有营养的补水饮料产品。达能中国饮料公司旗下产品主要为脉动维生素饮料，拥有5 家自营生产工厂， 秉承达能全球“同护地球，共享健康”行动框架，达能中国饮料积极践行“振力征程”可持续发展目标，多年来不断探索绿色发展之路。

目前达能中国饮料已实现所有生产工厂碳中和，所有工厂被评为国家级绿色工厂，并相继发布“同护地球”减碳行动倡议，成立3,000万元产业链气候行动基金，助推产业链上下游加快减碳进程，并设立专项计划支持绿色消费倡导与社区环保行动，推动低碳生活方式的普及。

Project Overview

With the rapid rise of outdoor activities such as hiking and city walk, public green spaces including city parks, mountain trails, and nature reserves have become important venues for people, particularly younger generations, to connect with nature and engage in outdoor activities. At the same time, the proper collection and recycling of post-consumed plastic bottles and other waste materials, as well as the challenge of translating growing environmental awareness into sustainable everyday actions, have emerged as key initiatives in public spaces management and sustainable lifestyles promotion.

Shenzhen is home to abundant natural resources, including mountains, parks, coastal greenways, and scenic hiking routes. Its unique urban landscape provides an ideal setting for outdoor activities and public participation in ecological protection. Building on these local advantages, and leveraging its long-standing commitment to packaging reduction, circular economic promotion, and consumer advocacy, Mizone launched the “Get Nature Back” Campaign at Wutong Mountain in Shenzhen in 2024, together with 60 outdoor environmental influencers and great number of young consumers. The event marked the official launch of this Environmental Public Welfare Program. The initiative immediately attracted widespread public attention and participation. On the first day of the launch event, participants collected more than 2,300 plastic bottles and removed 70 kg of waste from the mountain environment, demonstrating strong public enthusiasm for combining outdoor activity with environmental protection.

Building on the success of its first year, Mizone expanded both the scale and community reach of the program in 2025. Under the guidance of Shenzhen Municipal Solid Waste Sorting Management Center affiliated with the Urban Administration and Regulation of Shenzhen Municipality, and in partnership with the Waterdrop Environmental Protection Center, Mizone launched the 2nd phase of the “Get Nature Back” Program. 14 smart recycling machines were installed along hiking routes across Shenzhen’s 10 scenic destinations. Hikers can deposit used plastic bottles of any brand into the machines and earn carbon points, which can be redeemed for hiking gear made from recycled PET (rPET) materials. Through the application of intelligent technology, the program supports greener outdoor lifestyles while establishing a closed-loop system of “collecting, recycling, and regeneration.”

Bringing smart recycling machines outdoors represents an innovative exploration by Mizone. With strong support from local government departments, the “Get Nature Back” program successfully combines outdoor activities with environmental stewardship, encouraging participants to contribute to the development of a “Zero-Waste City” and a “Beautiful Shenzhen”, while advancing the broader vision of building a “Beautiful China”.

项目背景

随着户外徒步、城市漫游等绿色休闲方式快速兴起，城市公园和山野步道等公共绿色空间正成为公众特别是年轻群体亲近自然、参与户外活动的重要载体。与此同时，饮料塑料瓶等废弃物的规范回收和资源化利用，以及如何将公众环保意识进一步转化为便捷、可持续的绿色行为，也成为公共绿色空间治理和绿色生活方式推广过程中需要关注的重要议题。

深圳拥有丰富的山林、公园和滨海步道资源，“山海连城”的城市格局为户外运动和公众参与生态保护提供了天然场景。依托这一城市特点，并结合脉动在包装减量、资源循环以及公众倡导方面的长期实践，2024年脉动与60多位户外环保先锋及众多年轻消费者在深圳梧桐山启动“随拾自然”净野徒步系列的首场活动，并由此拉开脉动「随拾自然」环保公益计划的序幕。该公益计划正式发布即引发社会各界广泛关注和参与，活动当日共回收2,300个塑料瓶，清理山野垃圾140斤。

鉴于项目首年的成功经验，脉动于2025年扩大项目及社区服务规模，在深圳市城市管理和综合执法局下属的深圳市生活垃圾分类管理事务中心指导下，携手小水滴环境保护中心启动第二届“随拾自然”环保公益计划——在深圳十大景区徒步路线中增添布放14台智能回收机，徒步者投入任意品牌的废弃塑料瓶，将会领取到“碳积分”，并由此兑换由rPET环保材质再制的徒步装备，实现以智能科技助力户外运动绿色发展，并实现“捡拾-回收-循环再生”的闭环。

把塑料瓶回收机带到户外景区，是脉动在“环保+户外运动”领域的创新尝试，同时，得益于深圳市相关政府部门的大力支持，脉动“随拾自然”环保公益计划将户外运动热爱和清洁山野充分结合，号召更多年轻人积极投身“无废城市”和“绿美深圳”建设，共同书写“美丽中国”的绿色篇章。

Project Implementation

1. Preparation Phase (January–June 2025)

With the support and guidance of Shenzhen Municipal Solid Waste Sorting Management Center and Shenzhen Park Management Center, comprehensive field assessments were conducted across Shenzhen’s major parks and hiking destinations. Based on visitor traffic, geographic location, accessibility, and site infrastructure, 10 flagship hiking destinations and their associated routes were selected as project implementation sites, including Nanshan Mountain, Tanglang Mountain, Yangtai Mountain, Wutong Mountain, Bijia Mountain, Yinhu Mountain, Central Park, Lizhi Park, and Shenzhen Bay Mangrove Coastal Ecological Park. Through close collaboration between government authorities and private sector, site selection, route planning, and feasibility assessments were successfully completed, laying a solid foundation for the implementation of the program.

Danone Beverages China partnered with Shenzhen Classification (“Shenfenlei”), the project’s operation partner, to design, manufacture, and deploy of smart recycling machines tailored to the characteristics of outdoor destinations and visitor needs. Equipped with intelligent bottle recognition, connected monitoring, and incentive-based reward functions, the machines enable efficient data management and provide a robust technological platform for digital operations, public engagement, and behavior-change initiatives.

2. Launch Ceremony and Public Advocacy (June 2025)

On World Environment Day, June 5, 2025, the phase 2 of the “Get Nature Back” campaign was officially launched at Shenzhen’s Bijia Mountain Park. The event brought together government officials, environmental experts, media representatives and outdoor influencers, to jointly promote the initiative. A donation ceremony of smart recycling machines was also held, marking the official start of the project’s next phase of larger scale deployment.

3. Ongoing Project Operations (June 2025–Present)

14 smart recycling machines were deployed along 10 hiking routes across Shenzhen hiking destinations, creating a connected recycling network with real-time monitoring capabilities. The project team continuously tracks the machine performance, and analyzes the data of recycling volumes, carbon-point redemption activities, and public participation to optimize project operations and improve user experience.

To sustain public interest and participation, themed clean-up hikes are regularly organized, leverage key occasions such as World Environment Day and popular urban hiking events. These activities are further amplified through online and offline communications that raise environmental awareness and encourage low-carbon lifestyles.

Danone partnered with Southern Weekly, a leading media outlet in Guangdong-Hong Kong-Macao Greater Bay Area, and Chen Beier, recipient of the “Touching China 2021 Person of the Year” award, to produce a public service documentary “The Road to Zero Waste”. The documentary showcases the project’s implementation journey, highlights stories of community participation, and illustrates the value of plastic bottle recycling and regeneration. Through distribution across digital platforms, social media channels, and partner media networks, the documentary has significantly expanded the initiative’s visibility, strengthened public awareness of circular economy practices, and further amplified its social impact.

4. Achievement Showcase (December 2025)

In December 2025, the project introduced the innovative “Recycled Bottle Rest Station” at Bijia Mountain Park, transforming recycled plastic materials collected through the program into public facilities for visitors. By giving a 2nd life to recovered plastic bottles, the project addresses a common challenge in recycling: limited public visibility of the value of waste sorting and recycle. The Rest Station provides a tangible demonstration of the full circular value chain, strengthening public understanding of the environmental and social benefits of recycling.

项目实施

前期准备（2025年1-6月）

在深圳市生活垃圾分类管理事务中心和深圳市公园管理中心的支持和指导下，结合景区客流量、 景区地理位置及设施条件，对深圳主要公园和山野步道开展实地调研，最终确定大南山、塘朗山、阳台山、梧桐山、笔架山、银湖山、中心公园、荔枝公园、深圳湾红树林海滨生态公园等十大徒步景区及配套路线作为项目实施点位。通过政府部门与企业协同机制，完成场地遴选、路线规划和落地条件评估，为项目规模化实施奠定基础。

根据景区空间特点及游客需求，达能中国饮料联合设备运营合作伙伴“深分类”完成智能回收机的设计、制造和安装，引入智能识别、联网监测和积分激励功能，实现回收数据实时采集与管理，为数字化运营和行为激励提供技术支撑。

2， 启动仪式与公众动员（2025年6月）

- 2025年6月5日世界环境日，在深圳笔架山公园举办第二届“塑料回去 自然回来”环保公益活动启动仪式。活动邀请政府代表、环保专家、媒体代表及户外达人共同参与，并举行智能回收机捐赠仪式。

项目常态化运营 （2025年至今）

在深圳十大景区徒步路线布放14台智能回收机，实现设备联网运行和回收数据实时监测，常态化对对智能回收机运行情况、回收数量、积分兑换行为及公众参与数据进行持续跟踪和分析。

结合世界环境日、城市徒步等热点场景，定期组织捡拾主题徒步活动，并配套开展线上线下宣传推广。

围绕“塑料回去，自然回来”主题，联合大湾区头部媒体南方周末以及“感动中国2021年度人物”陈贝儿，策划并制作公益宣传片《无废之路》，记录项目实施过程、公众参与故事以及塑料瓶循环再生价值，并通过线上媒体平台、社交媒体及合作媒体矩阵进行传播推广。

4. 循环再生成果展示（2025年12月）

- 在笔架山公园创新打造“空瓶再生休憩站”，利用项目回收塑料瓶再生材料建设公共休憩设施，有效解决资源回收后的实际价值难以被公众感知的难题，完整呈现“废弃塑料瓶-再生加工-产品制造-公共应用”的循环利用链条。

Project Outcome

1, Direct Outcomes: Environmental Impact and Public Engagement

Since its launch in 2025, the program has collected and recycled more than 80,000 plastic bottles, ensuring the proper recovery and utilization of post-consumer plastic bottles.

6 clean-up hiking events have been organized in 2025, successfully combining outdoor activity with environmental action. The initiative has engaged nearly 10,000 outdoor enthusiasts and community members, helping translate environmental awareness into tangible action.

The launch event and the documentary “The Road to Zero Waste” have reached more than 4 million people, significantly increasing public awareness of circular economy principles and sustainable lifestyles.

2. Mechanism Innovation

- The project pioneered an innovative “Collect–Credit–Redeem” carbon inclusive mechanism, transforming environmental actions into trackable, rewarding, and sustainable green practices.

- A digital carbon points platform was developed and launched to support long-term engagement and behavior change. Through continuous optimization and operation, the platform has incentivized more than 40,000 low-carbon actions within 2025.

- A multi-stakeholder collaboration model was established, bringing together government guidance, corporate investment, NGO participation, and public co-creation. This collaborative framework enables resource sharing, complementary strengths, and collective actions for environmental sustainability.

3. Scalable Model and Demonstration Impact

- The project introduced an innovative model that combined environmental protection, outdoor recreation, and digital incentives, embedding intelligent recycling infrastructure into public green spaces, making environmental action more accessible, engaging, and sustainable.

- By creating a closed-loop system encompassing collection, recycling, regeneration, and application, the initiative transforms collected plastic bottles into recycled products and public facilities. This allows circular economy outcomes to be visible in public spaces, helping the public better understand the value of post-consumer resource recovery.

- Building on its implementation experience, the project has developed a standardized operational framework covering event organization, digital platform management, public engagement, media communications, and resource regeneration, providing a scalable and replicable framework for project implementation across Shenzhen and beyond.

成果亮点

直接成果——环境与公众参与成效

2025年启动至今累计回收塑料瓶超过80,000个，实现消费后塑料包装的规范回收和资源化利用。

组织6场徒步捡拾活动，将环保行动与户外运动深度融合，吸引近万名户外运动爱好者及公众参与，推动公众从环保理念认同向实际行动转化。

启动仪式及公益宣传片《无废之路》累计触达人群超过400万人次，显著提升循环经济和绿色生活理念的社会认知度。

机制创新

创新构建“捡拾-积分-兑换”碳普惠闭环机制，将环保行为转化为可记录、可激励、可持续参与的绿色行动。

开发并上线数字化碳积分平台，通过持续运营和优化，全年累计激励低碳行为超过4万次。

建立“政府指导、企业投入、公益组织参与、公众共创”的多方协同机制，形成资源共享、优势互补的绿色行动网络。

3. 模式创新与示范成果

- 创新打造“环保+户外运动+数字激励”融合模式，将资源回收场景嵌入城市公园、山野步道等公共绿色空间，使环保行动更加便捷、可参与、可持续。

- 打通“回收-再生-应用”全链条，回收塑料瓶经再生处理后转化为环保产品和公共设施，实现资源循环成果重新回归公共空间，增强公众对循环经济价值的直观感知。

- 形成涵盖活动组织、数字平台运营、公众动员、宣传传播及再生利用的标准化运营方案，为项目在深圳乃至全国范围复制推广提供成熟样板

Project Highlights

As of June 2026, the “Get Nature Back” initiative and its related activities have engaged over 9,000 participants, collected and recycled approximately 80,000 plastic bottles, and transformed recovered materials into over 900 recycled products. A portion of these materials were further used to construct the Mizone Recycled Rest Station at Shenzhen’s Bijia Mountain Park, creating a visible closed-loop circular system that connects collection, regeneration, and public-space application, showing case the value of resource recycling.

From an environmental perspective, the program recovered more than 40,000 plastic bottles in year 2025, corresponding to an estimated 187 kg CO₂e reduction in greenhouse gas emissions.

From a social impact perspective, the project launch event, the public service documentary “The Road to Zero Waste”, and a series of online and offline communication campaigns have collectively reached more than 4 million people, significantly expanding public awareness of the circular economy and sustainable lifestyles.

The initiative has successfully brought together the efforts of government authorities, private sectors, environmental organizations, and the public, creating a collaborative network for environmental action and established a demonstrative model for public engagement in circular economy practices, offering valuable insights for broader replication and scaling.

成果影响力

截至2026年6月，“随拾自然”相关专项行动已吸引9000余人次参与，累计回收利用塑料瓶约80,000个，并将回收材料转化为超过900件环保再生产品，部分材料进一步用于建设深圳笔架山公园脉动再生休憩站，实现了从“回收”到“再生”再到“公共空间应用”的闭环循环，生动展示了资源循环利用的实际价值。

在生态环境效益方面，2025年深圳“随拾自然”活动回收塑料瓶超过4万多个，对应减碳量约187 kg CO₂e。在社会影响方面，项目通过启动仪式、公益宣传片《无废之路》及媒体传播，以及线上线下媒体传播，累计触达人群超过400万人次，持续扩大循环经济和绿色生活理念的传播覆盖面。

项目有效联动政府部门、企业、环保组织及公众多方力量，构建起共建共享的绿色行动网络，形成了具有示范意义的公众参与循环经济实践模式。

Reviews & Honors

Since its launch, the “Get Nature Back” initiative has received broad recognition from government authorities, environmental organizations, and media institutions.

The project has been supported and guided by organizations including the Shenzhen Municipal Solid Waste Sorting Management Center and Shenzhen Park Service, which providing strong foundation for implementing smart recycling machines into public green spaces and enabling public participation.

Liang Zhiyu, Director of the Shenzhen Municipal Solid Waste Sorting Management Center, commented:

“In recent years, Shenzhen citizens’ attitude toward waste sorting has evolved from simply complying with regulation to taking proactive and voluntary action. This transformation has been driven by continuous advocacy and practical efforts from all sectors of society. Helping citizens understand where plastic bottles go and what the value is created is essential for their sustaining participation. Enterprises play a particularly important role by bringing more innovative, practical solutions close to everyday scenarios.”

During the Launch event, Jin Yuting, Vice Director of the Education Department of Center for Environmental Education and Communications of MEE, remarked:

“This innovative initiative provides the public, especially younger generations, with a convenient way to participate in environmental protection actions. More importantly, it delivers environmental education through hands-on experiences, encouraging citizens to develop green habits such as bottle collection and waste sorting while enjoying outdoor activities. It represents Shenzhen’s compelling example of how government, companies, and communities can work together to advance ecological civilization.”

In an interview, Zhang Yalong, Executive Vice President of the Shenzhen Sustainable Development Research Association, noted:

“As a national pilot city for sustainable development, Shenzhen needs greater participation from companies such as Mizone. Achieving low-carbon lifestyles requires collaboration among social organizations, businesses, government authorities, and citizens. Making low-carbon behavior part of everyday life is key to mobilize society-wide climate action.”

In addition to receiving positive recognition from stakeholders, the project was selected for the First Shenzhen Community Environmental Innovation Competition and was recognized as a 2025 ESG Innovation Case by Southern Weekly. These honors highlight the project’s leadership and demonstration value in engaging the public, innovating green-space solutions, and advancing circular economy practices, while showcasing its broader social and environmental impact.

Furthermore, building on Danone China Beverages’ ongoing efforts to advance consumer-facing circularity solutions and promote sustainable consumption, the project was featured as a China case study in the United Nations Global Compact’s Circular Economy Guide. This recognition further highlights the initiative’s pioneer approach and replicability in advancing circular economy, encouraging sustainable consumption, and contribution to the vision of building a Beautiful China.

评价与荣誉

“随拾自然”项目在持续实践过程中获得了政府、公益组织及媒体等多方认可。

项目实施得到深圳市生活垃圾分类管理事务中心、深圳市公园管理中心等相关部门的指导和支持，为智能回收设施融入公共绿色空间建设及公众参与活动提供了重要的协同基础。

深圳市生活垃圾分类管理事务中心主任梁治宇表示，“近年来，深圳市民对垃圾分类的态度从‘遵守规则’变为‘自发自主’，这一变化有赖于社会各界的倡导和实践。让市民清楚知道自己投的每一个塑料瓶的去向和意义，才能持续提高其积极性。企业凭借更细化、更贴近的场景经验，发挥着重要的作用。”

生态环境部宣传教育中心教育室副主任金玉婷女士在参加活动时表示，“这种新颖的实践为公众，特别是年轻人群体提供了参与环保的便捷途径，更通过潜移默化的生态环境教育，让市民在徒步健身的同时，培养"随手捡拾、分类回收"的绿色生活习惯，生动诠释了政企社联动共筑生态文明圈的深圳智慧。”

深圳市可持续发展研究会执行会长张亚龙在采访中表示，深圳作为国家可持续发展试点城市，正需要更多像脉动这样的企业参与其中。“低碳行为需要社会组织、企业、政府和市民的多方协作，让低碳成为日常生活的一部分，才能有效激发全民减碳行动。”

除此以外，项目还入选了“首届深圳社区环保公益创投大赛”，同时获评《南方周末》2025年度ESG创新案例，充分体现了项目在公众参与、绿色场景创新和循环经济实践方面的示范价值与社会影响力.

此外，基于达能中国饮料在消费端废弃物循环利用和绿色消费倡导方面的持续探索，相关实践作为中文版案例被收录于联合国全球契约组织《循环经济指南》，进一步彰显了项目在推动资源循环利用、促进绿色消费和助力美丽中国建设方面的创新意义与推广价值。