Carbon‑benefit Bagui, Empowerment through Science Popularization——Eco‑environmental Science Popularization Bases Guide the Public to Develop Green Behaviors
碳惠八桂 科普赋能——生态环境科普基地引领公众绿色行为养成
2026-09-27
作者:广西壮族自治区环境保护科学研究院

Company/Organization Profile

Guangxi Research Academy of Environmental Sciences is a director-level public institution directly affiliated with the Guangxi Zhuang Autonomous Region Department of Ecology and Environment. Relying on provincial and ministerial research platforms such as the Ministry of Ecology and Environment International Environmental Technology Cooperation Base and the Guangxi Engineering Technology Research Center for Air Pollution Source Apportionment and Forecasting and Early Warning, as well as research laboratories including the Environmental Analysis and Testing Center Laboratory and the Atmospheric Science Observation and Research Station, it has built a technical support system featuring deep integration of scientific research and science popularization. The Academy's science popularization base, as one of the first batch of autonomous region-level ecological environment science popularization bases, has formed a distinctive model of low-carbon event implementation, low-carbon science popularization content, and low-carbon public behavior, and was selected as a typical green and low-carbon case by the Ministry of Ecology and Environment in 2025.

机构简介

广西壮族自治区环境保护科学研究院是广西壮族自治区生态环境厅直属的正处级公益型事业单位,依托生态环境部环保技术国际智汇平台合作基地、广西大气污染来源解析及预报预警工程技术研究中心等省部级科研平台,以及环境分析测试中心实验室、大气科学观测研究站等科研实验室,构建了科研与科普深度融合的技术支撑体系。我院科普基地作为首批自治区生态环境科普基地,已形成活动实施低碳化、科普内容低碳化、公众行为低碳化的特色模式,2025年入选生态环境部绿色低碳典型案例。

 

Project Overview

Public understanding of ecological and environmental protection has long remained at the conceptual level, lacking effective pathways to translate green and low-carbon concepts into daily behaviors. Traditional science popularization activities are often monotonous and weak in interactivity, making it difficult to sustain public enthusiasm for participation. Meanwhile, the absence of systematic low-carbon behavior incentive mechanisms has led to a widespread phenomenon where people know what to do but fail to act. The root causes include a disconnect between popular science content and public life scenarios, insufficient digital and intelligent tools to support broader outreach, and the lack of a sustainable closed-loop mechanism for public participation and motivation. In response, this project leverages the institute's research strengths to build an ecological environment science popularization base integrating research exhibitions, interactive experiences, behavior advocacy, and carbon inclusion incentives, establishing a new model that merges low-carbon events, low-carbon content, and low-carbon behaviors to transform the public from passive observers into active participants.【AI翻译】

项目背景

公众对生态环境保护的认知长期停留在概念层面,缺乏将绿色低碳理念转化为日常行为的有效路径,传统科普活动形式单一、互动性弱,难以激发公众持续参与的热情,同时缺乏系统化的低碳行为激励机制,导致公众知而不行的现象较为普遍。究其原因,一是科普内容与公众生活场景脱节,未能实现润物无声的教育效果;二是缺乏数字智能化手段支撑,科普传播覆盖面有限;三是未建立长效的公众参与和激励闭环,低碳行为难以持续。基于此,本项目依托环科院科研优势,打造集科研展示、互动体验、行为倡导、碳普惠激励于一体的生态环境科普教育基地,构建活动低碳化、内容低碳化、行为低碳化三化融合的科普新模式,推动公众从旁观者转变为行动者。

 

Project Implementation

To address the problems of monotonous science popularization formats and limited audience coverage, the Academy's science communication team led the opening of research resources such as the atmospheric observation station and the environmental analysis and testing center laboratory to the public, innovatively organizing offline brand events including mobile meteorological science caravans entering campuses and technology-assisted rural revitalization initiatives, cumulatively reaching tens of thousands of participants. Concurrently, cloud-based science livestreams were launched, attracting thousands of online viewers, while columns such as Air Classroom and Science Corner were established on the WeChat official account, alongside the production of short video series including Unlocking Carbon Peaking and Carbon Neutrality, achieving integrated online and offline dissemination across all age groups. To tackle the lack of sustained incentives for public participation, the Academy's technical team independently developed the Carbon Monkey Journal carbon inclusion mini-program, encouraging the public to accumulate carbon points through daily green behaviors such as green commuting, recycling used items, and low-carbon science check-ins, which can be exchanged for rewards. This integrates science popularization activities with quantified carbon emission reductions, forming a closed-loop mechanism where participation leads to emission reductions and reductions bring benefits, exploring an innovative carbon inclusion pathway for public institutions. To address the absence of standards for carbon footprint management at large-scale events, the Academy leveraged its research strengths to take the lead in formulating the Guangxi local standard Implementation Guidelines for Carbon Neutrality of Large Events, deeply integrating standard development with science popularization practice. During themed events such as World Environment Day, Ecological Open Days, and youth ecological survey practices, the Academy took the lead in applying standard concepts, comprehensively implementing low-carbon designs including paperless check-ins, electronic interactive screens, and green commuting check-ins. Science brochures were printed on recycled paper or replaced with electronic versions, and event venues prioritized natural lighting and energy-saving equipment, achieving low-carbon operations and quantifiable, verifiable carbon neutrality goals for the events themselves. To strengthen insufficient community penetration and weak grassroots science communication capacity, dozens of university volunteers were organized to enter communities in Nanning, Liuzhou, and Guilin, distributing thousands of science brochures through promotional booths, quiz games, and household surveys, reaching thousands of residents and achieving precise science communication through research-driven outreach. To address the lack of systematic science popularization content, the Academy promptly transformed research achievements into science communication products, utilizing the atmospheric science observation and research station to conduct real-time data visualization displays, allowing the public to intuitively perceive the connection between air quality changes and low-carbon actions, enhancing the scientific rigor and persuasiveness of the content. The division of responsibilities is clear: the science communication team handles content planning and event execution, the technical team manages carbon inclusion platform development, operation, and local standard technical support, and the volunteer team undertakes community outreach and public engagement, forming a collaborative work pattern led by research, supported by standards, empowered by digital technology, and driven by public participation.

项目实施

针对科普形式单一、受众覆盖面有限的问题,环科院科普团队主导整合大气观测站、环境分析测试中心实验室等科研资源面向公众开放,创新开展气象大篷车进校园、技术帮扶助振兴等线下品牌活动,累计覆盖数万人次,同时开设云上科普直播吸引数千网民参与,并在微信公众号开设空中课堂、科普园地专栏,制作解锁碳达峰碳中和等系列科普短视频,实现线上线下融合传播与全龄段公众触达。针对公众参与缺乏持续激励的问题,由环科院技术团队自主研发碳猴小记碳普惠小程序,鼓励公众通过绿色出行、旧物回收、低碳科普打卡等日常绿色行为积累碳积分并兑换奖励,将科普活动与碳减排量化相结合,形成参与即减排、减排即受益的闭环机制,探索公共机构碳普惠创新路径。针对大型活动碳足迹管控缺乏标准规范的问题,环科院充分发挥科研优势,牵头制定广西地方标准《大型活动碳中和实施指南》,将标准研制与科普实践深度融合,在六五环境日、生态开放日、青少年生态调查实践等主题活动中率先践行标准理念,全面推行无纸化签到、电子互动屏、绿色出行打卡等低碳设计,科普手册采用再生纸印刷或可电子化替代,活动场地优先使用自然采光与节能设备,实现活动本身低碳化与碳中和目标的可量化、可核查。针对社区渗透不足、基层科普力量薄弱的问题,组织数十位高校志愿者深入南宁、柳州、桂林等地社区,通过宣传展台、有奖问答、入户调研等形式发放科普手册数千份,覆盖居民数千人,实现调研即科普的精准传播效果。针对科普内容缺乏系统性的问题,环科院将科研成果及时转化为科普产品,依托大气科学观测研究站开展实时数据可视化展示,让公众直观感受空气质量变化与低碳行动的关联,增强科普内容的科学性与说服力。各方分工明确,科普团队负责内容策划与活动执行,技术团队负责碳普惠平台研发与运维及地方标准技术支撑,志愿者团队负责社区下沉与公众触达,形成科研引领、标准支撑、数字赋能、公众参与的协同推进工作格局。

 

Project Outcome

Since implementation, science popularization activities have grown from fewer than five thousand participants annually to nearly forty thousand offline and five thousand online participants. The content format has evolved from traditional panel explanations to a diverse matrix incorporating VR cloud exhibitions, short videos, interactive experiments, and carbon inclusion initiatives. Public low-carbon behavior transformation has been realized through quantified emission reduction records via the Carbon Monkey Journal platform. In terms of innovation, the base pioneered a three-in-one integration model unifying low-carbon events, low-carbon content, and low-carbon behaviors, embedding the carbon inclusion mechanism throughout the entire science popularization chain. The independently developed Carbon Monkey Journal mini-program enables digital recording, quantified accounting, and incentive redemption of public green behaviors, filling a technical gap in public institution carbon inclusion practices. A sustainable closed loop has been formed, transforming research resources into popular science content, science content into products, and public participation into concrete behaviors. Comparing before and after implementation, the comprehensive adoption of paperless and electronic methods has reduced paper consumption by approximately tens of kilograms per event, while the base's operations prioritize energy-saving equipment, effectively lowering its own carbon footprint. Regarding sustainability and replicability, the base has established an annual science popularization work plan system with dedicated full-time staff, operating continuously for five years. The Carbon Monkey Journal platform model can be replicated and promoted in other public institutions and communities, demonstrating strong exemplary value and regional driving effects.

成果亮点

项目实施以来,科普活动参与人次从年均不足五千人次提升至近四万人次线下与五千人次线上,科普内容形式从传统展板讲解升级为虚拟现实云展馆、短视频、互动实验与碳普惠多元矩阵,公众低碳行为转化通过碳猴小记平台实现可量化的减排记录。在创新性方面,基地首创三化融合科普模式,将活动低碳化、内容低碳化、行为低碳化有机统一,把碳普惠机制嵌入科普活动全链条;技术团队自主研发的碳猴小记碳普惠小程序实现了公众绿色行为的数字化记录、量化核算与激励兑换,填补了公共机构碳普惠实践的技术空白;同时形成科研资源科普化、科普内容产品化、公众参与行为化的可持续发展闭环。在实施前后对比上,活动全面采用无纸化电子化手段,基地运营优先配置节能设备,有效降低自身碳足迹。在持续性与可复制性方面,基地已建立年度科普工作计划制度,配备专职科普人员,多年来持续投入运行,碳猴小记平台模式可在其他公共机构与社区复制推广,具有较强的示范价值与区域带动效应。

 

Project Highlights

In terms of ecological and environmental benefits, the Carbon Monkey Journal platform has guided the public toward low-carbon behaviors such as green commuting and recycling used items, cumulatively reducing carbon emissions by several tons. Science popularization activities have comprehensively adopted paperless and electronic methods, significantly reducing paper consumption per event, while base operations prioritize energy-saving equipment and renewable energy, effectively lowering the carbon footprint. Regarding social impact, as one of the first batch of autonomous region-level ecological environment science popularization bases rated excellent in comprehensive assessment, the base was selected as a green and low-carbon typical case by the Ministry of Ecology and Environment in 2025, receiving coverage from mainstream media including China News Service. It has cumulatively received over ten thousand visitors from government agencies, enterprises, and students. The research-plus-science-plus-action model provides a replicable sample for public institutions in Guangxi and nationwide to conduct green and low-carbon science popularization, playing a positive role in regional demonstration and driving effects.

成果影响力

生态环境效益方面,通过碳猴小记平台引导公众绿色出行、旧物回收等低碳行为,累计减少碳排放若干吨,科普活动全面采用无纸化电子化手段,单场活动减少纸张消耗显著,基地运营优先使用节能设备与可再生能源,有效降低自身碳足迹。社会影响方面,基地作为首批自治区生态环境科普基地并在综合评估中获评优秀,2025年入选生态环境部绿色低碳典型案例,获中国新闻网等主流媒体报道,累计接待机关、企事业单位干部及学生等超一万人,科研与科普与行动模式为广西乃至全国公共机构开展绿色低碳科普提供了可复制样本,发挥了良好的区域示范带动作用。

 

Reviews & Honors

Visiting public feedback indicates that the science content is closely related to daily life and the interactive experiences are engaging and practical. Community residents expressed that through participation they recognized the significant impact of individual behaviors on the ecological environment and will proactively adopt green lifestyles. In terms of industry recognition, the base was selected as a green and low-carbon typical case by the Ministry of Ecology and Environment in June 2025, receiving national-level recognition as a national green and low-carbon public participation practice base. It was also rated excellent in the comprehensive assessment as one of the first batch of autonomous region-level ecological environment science popularization bases. Regarding qualifications and honors, the base holds multiple designations including autonomous region-level science education base, autonomous region-level ecological environment science popularization base, and the Ministry of Ecology and Environment's International Environmental Technology Cooperation Base. Its research strength and science communication capabilities have received authoritative endorsement, laying a solid foundation for continuously deepening green and low-carbon public participation.

评价与荣誉

参观公众普遍反馈科普内容贴近生活、互动体验有趣实用,社区居民表示通过参与活动认识到个人行为对生态环境的重要影响,将主动践行绿色生活方式。在行业认可方面,基地2025年6月入选生态环境部绿色低碳典型案例,作为全国绿色低碳公众参与实践基地获得国家级认定,同时作为首批自治区生态环境科普基地在自治区综合评估中获评优秀等级。在资质荣誉方面,基地拥有自治区级科普教育基地、自治区级生态环境科普基地、生态环境部环保技术国际智汇平台合作基地等多项认定,科研实力与科普能力获得权威背书,为持续深化绿色低碳公众参与奠定了坚实基础。